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Would a CHR/Hot AC like this work?

tall_guy1

tall_guy1

On the topic of more rhythmic Hot ACs and Adult Top 40 (two of my other threads here), I was wondering if a Hot AC or CHR could totally capture the "dance" market that existed about a decade ago (and might be making a slight comeback in some cases.) It would look kind of like the Hot AC playlist, except no downbeat songs and almost all upbeat dance tracks as golds. A playlist would look like this:

Nicky Youre-Sunroof
Eric Prydz-Call on Me
Imagine Dragons-Bones
Cobra Starship-You Make Me Feel
David Guetta/Bebe Rexa-I'm Good
Shakira-Hips Don't Lie
Beyonce-Break My Soul
Dua Lipa-Levitating
Avicii-Wake Me Up
Alice Deejay-Better Off Alone
Kate Bush-Running Up That Hill
TLC-Waterfalls
One Republic-I Ain't Worried
 
When you say "work" what do you mean? When you talk about the "dance market," where was that. It's a big country.

These music lists are a waste of time unless they're targeted in some way. Because new music is constantly changing.

Sean Ross wrote an interesting article about Mainstream and Hot AC:

radioinsight.com

The Format With Two Currents

Four years ago, I wrote an article identifying Mainstream AC radio as “The Format With One Current.” At that time,
radioinsight.com radioinsight.com
 
TheBigA said:
When you say "work" what do you mean? When you talk about the "dance market," where was that. It's a big country.

These music lists are a waste of time unless they're targeted in some way. Because new music is constantly changing.

Sean Ross wrote an interesting article about Mainstream and Hot AC:

radioinsight.com

The Format With Two Currents

Four years ago, I wrote an article identifying Mainstream AC radio as “The Format With One Current.” At that time,
radioinsight.com radioinsight.com
Click to expand...
It is targeted though. It's very narrowly dance-focused, with only a few currents that don't fit the mold. It's more focused than I'd say a lot of Hot ACs are these days (which alternate awkwardly between some form of rhythmic music and more melodic tracks).
 
tall_guy1 said:
It is targeted though. It's very narrowly dance-focused, with only a few currents that don't fit the mold. It's more focused than I'd say a lot of Hot ACs are these days (which alternate awkwardly between some form of rhythmic music and more melodic tracks).
Click to expand...

So where would you launch this? Where is this "dance market" you speak of? Boise? Did you read Sean's article? He's saying fewer, not more currents in AC. When you ask "would this work," you should say where. What's the competition?
 
TheBigA said:
So where would you launch this? Where is this "dance market" you speak of? Boise? Did you read Sean's article? He's saying fewer, not more currents in AC. When you ask "would this work," you should say where. What's the competition?
Click to expand...
It seems like it could be tried anywhere, as I've noticed there's more upbeat rhythmic tracks on the charts once again (there was a time around '17-19 where low-midtempo tracks ruled the charts.) It also seems like the demo is entering the time where they'd remember the dance/rhythmic/EDM phase of music well (which was primarily '09-15 though it predated that almost a decade.)
 
tall_guy1 said:
On the topic of more rhythmic Hot ACs and Adult Top 40 (two of my other threads here), I was wondering if a Hot AC or CHR could totally capture the "dance" market that existed about a decade ago (and might be making a slight comeback in some cases.) It would look kind of like the Hot AC playlist, except no downbeat songs and almost all upbeat dance tracks as golds. A playlist would look like this:

Nicky Youre-Sunroof
Eric Prydz-Call on Me
Imagine Dragons-Bones
Cobra Starship-You Make Me Feel
David Guetta/Bebe Rexa-I'm Good
Shakira-Hips Don't Lie
Beyonce-Break My Soul
Dua Lipa-Levitating
Avicii-Wake Me Up
Alice Deejay-Better Off Alone
Kate Bush-Running Up That Hill
TLC-Waterfalls
One Republic-I Ain't Worried
Click to expand...
What? No "Kiss Me Thru the Phone"?
 
TheBigA said:
In a good way? Haven't we already talked about reviving EDM here before?
Click to expand...
As @Kelly A has pointed out, there are a few on RD who seem to have 1 track minds regarding their thoughts on programming. If they post a thread and don't get the responses they want or expect, they'll later post another thread with a differnt angle, or post a thread with a title implying a different subject, but it soon somehow morphs back to their same core argument and train of thought.
 
TheBigA said:
In a good way? Haven't we already talked about reviving EDM here before?
Click to expand...
Seems like this year though there's quite a few more uptempo EDM type tracks that are once again on the charts after years of absence (for example the David Guetta and bebe Rexha song "I'm good")
 
tall_guy1 said:
Seems like this year though there's quite a few more uptempo EDM type tracks that are once again on the charts after years of absence (for example the David Guetta and bebe Rexha song "I'm good")
Click to expand...
I get that you think EDM is a popular music genre, but that's according to your taste. Nobody is ever successful programming a station specifically for their own personal taste. And your comment about some pop-EDM format being popular just about anywhere? How about rural or agriculturally-driven areas? The answer is: EDM just isn't a broad-enough appeal format to be worthwhile for business. Unless you run a nightclub, of course.
 
Kelly A said:
I get that you think EDM is a popular music genre, but that's according to your taste. Nobody is ever successful programming a station specifically for their own personal taste. And your comment about some pop-EDM format being popular just about anywhere? How about rural or agriculturally-driven areas? The answer is: EDM just isn't a broad-enough appeal format to be worthwhile for business. Unless you run a nightclub, of course.
Click to expand...
About a decade ago, when I lived in Joplin, there was a lot of edm on both their chr and hot ac (their hot ac kcar would play things like "the lucky ones"by kerli and alive by krewella, which a lot of hot acs at the time didn't play....but that was during the peak of edm.) However, Joplin's market was largely rural.
 
I hear some edm type tracks being played overnight in KC for their chr and some other cutting edge tracks. It might mean that there's at least a smaller audience still for the genre.
 
Kelly A said:
And everyone knows that KC is the center of the media and entertainment universe.
Click to expand...
Everything's up to date in Kansas City / They've gone about as far as they can go / They went and built a skyscraper seven stories high / About as high as a building ought to grow!

Hey, how about 24/7 show tunes to make some struggling KC FM station an instant ratings and billing winner!
 
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