However, when a music station does air sporting events (on a regular basis, not as overflow), it is almost always a bad performing station.
But... they are also almost always rock stations... hard to tell which came first.
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Yet *ANOTHER* terrible move by the Eagle
- Thread starter Rudy Fitzneris
- Start date
But... they are also almost always rock stations... hard to tell which came first.
Bingo.
@leethalweapon
"What you need to understand is, the music that is played has been researched, so there is a science there. Just because you or others on here think it's wrong, there is a section of the audience that accept what is being played."
BAHAHAHAHAHAHAHAAHAHAHAHAHHAAH!!!!!!!!!!!!!!!!
SHOW ME that research!
I can 100% GUARANTEE that if you got 100 EAGLE LISTENERS and played them HEATHENS - not even ONE would say they like that song in any way, yet I hear it 3 times a day. And there are hundreds of examples just like that one.
RESEARCH HE SAID!
Whoever the research company is, they owe the Eagle their money back because all it's gotten them is 28th place. Are the only people posting about this the weekend people at Eagle? Because I can't believe how lackluster the points are.
"What you need to understand is, the music that is played has been researched, so there is a science there. Just because you or others on here think it's wrong, there is a section of the audience that accept what is being played."
BAHAHAHAHAHAHAHAAHAHAHAHAHHAAH!!!!!!!!!!!!!!!!
SHOW ME that research!
I can 100% GUARANTEE that if you got 100 EAGLE LISTENERS and played them HEATHENS - not even ONE would say they like that song in any way, yet I hear it 3 times a day. And there are hundreds of examples just like that one.
RESEARCH HE SAID!
Whoever the research company is, they owe the Eagle their money back because all it's gotten them is 28th place. Are the only people posting about this the weekend people at Eagle? Because I can't believe how lackluster the points are.
@leethalweapon
"What you need to understand is, the music that is played has been researched, so there is a science there. Just because you or others on here think it's wrong, there is a section of the audience that accept what is being played."
BAHAHAHAHAHAHAHAAHAHAHAHAHHAAH!!!!!!!!!!!!!!!!
SHOW ME that research!
I can 100% GUARANTEE that if you got 100 EAGLE LISTENERS and played them HEATHENS - not even ONE would say they like that song in any way, yet I hear it 3 times a day. And there are hundreds of examples just like that one.
RESEARCH HE SAID!
So, "how would you save The Eagle"?
Can someone just spill the beans and tell us what’s happening the Eagle already?! I dont get what the huge secret is? We’re on a message board, who are we going to tell this top secret trusted info to?
Station employees with access to music and perceptual research are generally required to sign a non-disclosure affidavit with penalties. That data is as secret as the Coca-Cola formula.
You are making assumptions.
The problem is not the music, it is rock in general. This is a genre that has been in decline for several decades in audience share, record sales and, particularly, in interest by young people.RESEARCH HE SAID!
Further, many of the genres are fragmented, with subsets of partisans who like or dislike individual songs, making it hard to create a mass appeal format.
The solution for many lower rated rock stations is to find a new format that is not rock based.
"Station employees with access to music and perceptual research are generally required to sign a non-disclosure affidavit with penalties. That data is as secret as the Coca-Cola formula."
It's pretty easy to tell there's been no research. I spent 4 years recently at an iHeart rock station, and during that 4 years, there wasn't one single test. All of the music decisions came from the regional corporate office.
"You are making assumptions."
Based on listening to what people say and what they type on Eagle socials.
"The problem is not the music, it is rock in general."
You're a smart guy and I respect your opinions on this board. So I don't mean to insult your intelligence. However, rock music is not the problem, in my opinion. The problem is the presentation. There are INCREDIBLY strong rock songs from the past 2 decades, but radio ignores them unless they are a top 5 record . . . meanwhile, the rest of the playlist is songs that are 30, 40 and 50 years old. And with the Eagle, it's alternative music thrown in with talk shows. It's bananas.
The Eagle die hard listener is absolutely open and THIRSTY for new rock records, and with huge bands putting out new stuff now, you can no longer blame the rock music industry. You could make the same argument you've made for the music on the Eagle for KVIL, but they're doing really well.
One more time, strong morning show, the right music, attitude and balls = win for KEGL. It is that simple. Always has been. Always will be.
It's pretty easy to tell there's been no research. I spent 4 years recently at an iHeart rock station, and during that 4 years, there wasn't one single test. All of the music decisions came from the regional corporate office.
"You are making assumptions."
Based on listening to what people say and what they type on Eagle socials.
"The problem is not the music, it is rock in general."
You're a smart guy and I respect your opinions on this board. So I don't mean to insult your intelligence. However, rock music is not the problem, in my opinion. The problem is the presentation. There are INCREDIBLY strong rock songs from the past 2 decades, but radio ignores them unless they are a top 5 record . . . meanwhile, the rest of the playlist is songs that are 30, 40 and 50 years old. And with the Eagle, it's alternative music thrown in with talk shows. It's bananas.
The Eagle die hard listener is absolutely open and THIRSTY for new rock records, and with huge bands putting out new stuff now, you can no longer blame the rock music industry. You could make the same argument you've made for the music on the Eagle for KVIL, but they're doing really well.
One more time, strong morning show, the right music, attitude and balls = win for KEGL. It is that simple. Always has been. Always will be.
In which case the test may have been done by an outside supplier and the test list submitted by the PD. Or, often done, several like markets are combined, rotating the actual market for each test. For example, when I ran a country station in Tallahassee we rotated tests and shared costs with stations in Albany and Pensacola. So er got 2 tests a year for 66% of the cost of just one.
Nobody at the station knew when and where the tests were done.
Competitors love to steer stations off track on social media. Social media is not a research source.
Almost every segment except classic rock is fragmented and splintered. Songs that are ignored are often polarizing and can’t be played.
How do you know this? A couple of friends? Again, most new rock is polarized right out of the gate
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The music they play is relatively safe. Yes, I would agree that some of the songs aren't as great of a fit than others, I would not make broad generalizations about who listens to this station and what they want. Whether you or whomever you know/see on social media dislike it is your opinion, which you are allowed to have.
In fact, comparing KEGL and KISW in Seattle, the playlists are very similar; except KISW is succeeding where KEGL is not. My theory? KISW has two talk-oriented shows in their two biggest air shifts. KISW's strength as "The Rock of Seattle" isn't the music necessarily, one could argue it is the personality attached to the station. It's what builds rapport with listeners that keeps them coming back every day.
If KEGL threads the needle with talk programming that builds TSL and gains listener support, that may be what they need to succeed. To reference the title of this thread, whether this new weekend program is the right move or not is yet to be seen.
I second that.
I can't believe it, but I actually agree with David...
Apparently the answer is yes. iHeart's Bob Pittman lays out the future for the company, and it doesn't involve towers and transmitters. He's not talking about playing obscure new rock bands. He's talking about creating unique content and utilizing multiple platforms (including social media) to get this content to users:
iHeart's Pittman On Metaverse Plans: 'We Need To Be There.'
In the wake of iHeartMedia's announced launch of iHeartLand in online game platform Roblox, and its recent concert featuring Charlie Puth on gaming platform Fortnite, iHeart CEO Bob Pittman talked
So the key here is using broadcast radio to drive people to other more profitable platforms.
I worked at eagle for four plus years. Five hour show. Live phone calls the entire 5 hours. If we played something that was old, the phones blew up telling us we sucked. If we played something that sounded alternative, the phones blew up telling us we sucked.
I know this market. I know The Eagle inside out. I know the listeners of the Eagle.
It's not rocket science - Strong morning show. Strong rock music from the last 20 years. Strong afternoon show with balls. That all equates to winning M18-35 and M25-54. When I was there, there were times when the station was in the top 5 12+.
It can be done again. It needs a complete overhaul, and it needs to be done with humility and an apology. The listeners are dying to love it. There's just not a lot to love.
I know this market. I know The Eagle inside out. I know the listeners of the Eagle.
It's not rocket science - Strong morning show. Strong rock music from the last 20 years. Strong afternoon show with balls. That all equates to winning M18-35 and M25-54. When I was there, there were times when the station was in the top 5 12+.
It can be done again. It needs a complete overhaul, and it needs to be done with humility and an apology. The listeners are dying to love it. There's just not a lot to love.
Weren't excessive "balls" the reason The Treehouse is no longer on the air?
You thought the treehouse had balls? lol. Are you being sarcastic?
Once again, this is why the PD is gone.
How long ago were you actually at the station?
Dallas has changed significantly. It is now only about 45% non-Hispanic white, with Black at 16%, Asian approaching 8% and Hispanics making up a third of the market.
If you look under age 50, the ethnic percentages all go up even more and the market is only about 35% non-Hispanic white.
Oh for sure, but that isn't a problem for KISS, KZPS, The Ticket, WBAP, KLUV, KSCS, The Wolf, and on and on and on.
It's not about excuses. "We get screwed in the PPMs man" - "There's too many tejanos in the market to really win" - "The format is just weak now", on and on and on and on.
Strong morning show. Music that fits. Apologize. Win.
It's not about excuses. "We get screwed in the PPMs man" - "There's too many tejanos in the market to really win" - "The format is just weak now", on and on and on and on.
Strong morning show. Music that fits. Apologize. Win.
That doesn't mean a rock station cannot succeed, David. KEGL had great ratings just two or three years ago.
Better air talent and better music are needed. Rudy is right.
Having a show called the "Treehouse" in afternoon drive after one of its cast members was arrested on sex-with-a-minor charges (or some similar charge) is beyond tone deaf.
The PD and GM should've been fired months ago, if ya ask me.
Better air talent and better music are needed. Rudy is right.
Having a show called the "Treehouse" in afternoon drive after one of its cast members was arrested on sex-with-a-minor charges (or some similar charge) is beyond tone deaf.
The PD and GM should've been fired months ago, if ya ask me.
Also get rid of Ben and Skin and put the Mavs games on somewhere else
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