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Yet *ANOTHER* terrible move by the Eagle

TheBigA said:
It was in the hands of Don Davis. He could have fixed the music. Nobody was stopping him. He had lots of time.
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I was just thinking that. I feel he didn’t want to. But, kind of like the kroq discussion we‘ve all had before, I’m surprised I heart didn’t bring a fresh programmer with a big name to fix the station musically. That’s really the only thing I’ve got. But as you said in your other post, I get the move
 
TheBigA said:
It was in the hands of Don Davis. He could have fixed the music. Nobody was stopping him. He had lots of time.
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Loverofradio said:
I was just thinking that. I feel he didn’t want to. But, kind of like the kroq discussion we‘ve all had before, I’m surprised I heart didn’t bring a fresh programmer with a big name to fix the station musically. That’s really the only thing I’ve got. But as you said in your other post, I get the move
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Do you really think in 2022, a local Program Director has sole authority over music?

iHeart has corporate programming teams, research teams, levels of hierarchy, etc. PD's are there to implement the company's vision for the station and manage the day-to-day, not to build their own visions on their own.
 
MarkW said:
I cannot speak for KUPD, but WMMR and WRIF have extremely well established morning shows in their respective markets that routinely earn phenomenal ratings across a wide spectrum of demographic categories.

The show WRIF hired to replace the aging (and high priced) Drew & Mike was already #2 or #3 in Adults 25-54, and that was when Dave & Chuck were still based across the border in Ontario, heard on a station whose signal isn't so hot in some of Detroit's northern suburbs. Since arriving at WRIF, I believe they've been #1 in Adults 18-49, Adults 25-54 and Adults 18-34 darn near every book.

Preston & Steve at WMMR earn just massive ratings, and I suspect they are even #1 in some female demos.

What doomed The Eagle was Russ Martin's death, more than anything. To a lesser degree, I also think some listeners got annoyed at music preemptions for Mavs games, flipped the dial elsewhere, liked what they heard, and devoted more time to those stations than previously.
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Keep in mind also that WMMR and WRIF are in markets that are much more demographically friendly to the rock format than Dallas.
 
TheBigA said:
It was in the hands of Don Davis. He could have fixed the music. Nobody was stopping him. He had lots of time.
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I feel like Don had grown complacent and wasn’t ready for KVIL to have a competent PD who could counter him. KEGL was always among the last to add new songs, even surefire singles from the likes of Shinedown or Highly Suspect, and they had been playing almost virtually the same 300 golds or so for years. The classic rocker got more love and adjustments from Don. With Russ kicking ass in the ratings he was fine with KEGL essentially running on autopilot. But there were cracks, and it’s obvious in retrospect that the KEGL #1 preset people were becoming restless or even frustrated. The addition of Maverick games and additional talk annoyed the KEGL listeners to the breaking point, I feel.

He was ill-prepared for a competently programmed KVIL, much less one that played KEGL hits every set. He wasn’t even prepared for the passing of Russ Martin even though there were years of health scares that should have told him to make a decent plan to carry on after his passing. I think he even took the listeners for granted after years of autopilot programming still won over any challengers. He paid for his apparent complacency with his job.
 
Keep in mind The Eagle has already died once before, so it’s been on its “second chance” since 2007 or 2008. Are they performing worse now than they were prior to the flip to Sunny?
 
101tm said:
Keep in mind The Eagle has already died once before, so it’s been on its “second chance” since 2007 or 2008. Are they performing worse now than they were prior to the flip to Sunny?
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They hit a record low in the ratings last month. Yes, they are doing worse.
 
Loverofradio said:
Regardless, isn’t that any sort of indicator that enough people were listening to the soon to be previous format?
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High cume vs. short TSL is an indication of interest (due to anything from a TicToc trend to some mention by a local personality) but dissatisfaction with the product.

Some formats like CHR do have high cume and relatively short TSL, but with talk formats short TSL is a sign of rejection and lack of retention.
 
charles1234 said:
We’ll be without a Active Rock format then
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The market is now less than 45% non-Hispanic white, and in younger demos driven by rhythmic music; in 18-49 the market is below 40% non-Hispanic white.
 
Rudy Fitzneris said:
No songs from the 60's, 70's or 80's were about social or political outrage.
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Either you are the most sarcastic person I've ever met or your memory is completely shot (or, perhaps, you weren't alive during this time). The entire last half of the 60's was replete with songs criticizing our gubmint, the Vietnam War and a wide variety of social issues. Even the last half of the 50's and Folk music of the early 60's had a significant number of "protest" songs. Now days these Oldies have been replaced with a non-musical genre called rap.
 
The Eagles fix:

*) Hire a morning show
*) Drop the alt and classic rock
*) Apologize for the past awful music
*) Drop the talk shows
*) Play only music that were top 5 hits in the format from the past 20 years
*) Hire jocks with attitude

It wins... at least competes.

Sports.

SPORTS?

SPORTS???

Are you kidding me? I listened to the FAN the other day and was IMPRESSED. I'm never impressed. And the Ticket is the mighty Ticket. So you're going to compete with that? BAHAHAHAHAH!! OKAY! You're going to compete with that when you are a MASSIVE HERITAGE radio station with a built in audience that wants to love it. You have CUME for days... and THIS is what you do.

I don't know what else to say.
 
  • Haha
Reactions: HTX
Rudy Fitzneris said:
You're going to compete with that when you are a MASSIVE HERITAGE radio station with a built in audience that wants to love it. You have CUME for days... and THIS is what you do.
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"Heritage" in radio is your last weekly PPM report.

If they are gone, it means that they didn't like it any more. If you try a restaurant a coupla' times and don't like it, you never go back. Same with radio.
Rudy Fitzneris said:
I don't know what else to say.
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Then sit back and watch what happens with the new format. Give it a couple of years to mature... and in the meantime they will bill more than they were getting with a low rated music format in a demographically changing market that does not favor rock.

Did you read where I said, "The market is now less than 45% non-Hispanic white, and in younger demos driven by rhythmic music; in 18-49 the market is below 40% non-Hispanic white"?

Those percentages of non-Hispanic whites will be getting even lower. And guess what? Everyone (nearly) likes sports (men 18-54).
 
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