KXT has its own lane in the non-commercial world. I doubt KVIL sees them as competitors.
My reference was to Sirius.
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Yet *ANOTHER* terrible move by the Eagle
- Thread starter Rudy Fitzneris
- Start date
KXT has its own lane in the non-commercial world. I doubt KVIL sees them as competitors.
My reference was to Sirius.
It depends on two things. First, the market lifestyle which later generation Hispanics become part of. San Antonio is that way, as 90% of Hispanics are not Spanish dominant. Second, it depends on what percentage of the Hispanic market is first or second generation (original immigrants and children that grew up in a mostly Spanish speaking home).
The markets you name are "country markets". Rodeos, pickup trucks, gun racks, boots and buckles; not stereotypes but a real lifestyle. In those cases, third generation and beyond is likely to be exposed to country along with the horses and county fairs and all the rest. And in LA or San Francisco, they don't get that exposure.
Even cities that are in the area but don't have a deep Spanish language heritage, like Austin, are different. And keep in mind that Tejano music has a lot of country influence... it's got a "country with an accordion" flavor that we also see going way back to the Bakersfield sound.
I don’t think they do either. It seems that pretty much all of KVIL’s “rivalry” was directed toward KEGL.(and even then it seems like it’s just an act) From what I hear from radio pros like you and David, making a radio station successful is a ton of work, and takes quite a bit of expertise so most everybody is supportive of each other. I just like comparing KXT and KVIL because there’s a little similarity in their playlists. Also, you’ve said in the past that “non commercial is the future of alternative.” I just want the future to get here already, 😂
I know, but Spotify’s just a great option for “rock being great for subscription radio.”
Obviously I can't quantify it, for lack of access to the relevant data. But the risk isn't to revenue from the evening hours for 82 nights in the winter. The risk is to brand loyalty.
Imagine KEGL loyal listener Evan works as a pharmacist at a hospital, 7am to 7pm, random days of the week. 82 nights of the year, KEGL will be airing basketball when he leaves work. Probably closer to 100 nights, because of preseason and postseason games. If Evan isn't a fan of the Mavs, the chances he sticks around for that particular session are minimal. So it gives him a reason to sample KVIL and the rest of the dial -- or the "infinite dial" from streaming. Maybe he'll find something he likes just as much as KEGL and bid KEGL adieu.
The hope is that the opposite works, too: Listeners who sample KEGL before or after the Mavs and stick around for the regular format.
IMO the main difference between a rock station airing a basketball game and airing an opera is that sponsors are happy to support sports, and less happy to support opera.
My take is they probably don't find a lot of "brand loyalty" among this demo. The loyalty they have is to their bands, or to particular hosts. There was a time when radio stations were the equivalent of Facebook friends. But social media has taken the place of radio.
KEGL had some programming issues like KVIL did. KVIL cleaned them up. KEGL didn’t. Meanwhile, KEGL was running “New rock!” sweepers on songs that they already had been playing for two years. It sounded tired. I think active rock could still work in DFW, it just takes someone with passion and dedication to pull it off. Maybe someone would be interested in launching an active rocker on the left side of the dial. 😃
I don’t really think KEGL, a station that already went away before, can be considered a “heritage” station. It did poorly enough to be killed off before. That doesn’t seem like a brand iHeart is dying to keep if it ended up flopping a second time.
I’d be interested to see how the sports/hot talk format is programmed. Will it be more sports talk, or hot talk?
Sort of hard to believe both iHeart rock stations (92.5 excluded) will be gone with the changes at 102.1 and 97.1 while Audacy will have sort of cleaned up from both at 103.7.
I’d be interested to see how the sports/hot talk format is programmed. Will it be more sports talk, or hot talk?
Sort of hard to believe both iHeart rock stations (92.5 excluded) will be gone with the changes at 102.1 and 97.1 while Audacy will have sort of cleaned up from both at 103.7.
Audacy usually doesn't do Active-leaning Alternatives. As it is KVIL is the most Active-leaning of their Alt stations and they're not an extreme example.
I did listen to them for a spell this morning and this is what I got:
9:36 am: Seether - “Fine Again”
9:41 am: Weezer - “Records” (Current)
9:44 am: Oasis - “Wonderwall”
9:48 am: Arctic Monkeys - “Do I Wanna Know?”
9:53 am: 3 Doors Down - “When I’m Gone”
Ian comes on:
10:05 am: Blue October - “Hate Me”
10:09 am: Beach Weather - “Sex, Drugs, Etc.” (Current)
10:12 am: Capital Cities - “Safe and Sound”
10:15 am: Audioslave - “I Am The Highway”
10:21 am: Stone Temple Pilots - “Interstate Love Song”
10:24 am: Glass Animals - “Heat Waves” (recurrent)
10;28 am: blink-182 - “First Date”
10:35 am: The Cure - “Friday I’m In Love”
10:39 am: Red Hot Chili Peppers - “Can’t Stop”
10:44 am: Cafune - “Tek It” (current)
10:47 am: Alien Ant Farm - “Smooth Criminal”
10:50 am: Bush - “Comedown”
10:56 am: Gnarls Barkley - “Crazy”
11:05 am: Nirvana - “Heart-Shaped Box”
11:10 am: Foo Fighters - “All My Life”
11:14 am: Butthole Surfers - “Pepper”
11:18 am: Coldplay - “Viva La Vida”
11:22 am: Meg Myers - “Running Up That Hill”
11:26 am: Gorillaz - “Cracker Island” (current)
There's some rock, in fact, a lot of their golds is stuff from KEGL's wheelhouse. But they're definitely an Alternative that plays some rock, they're by no means a KPNT or KTBZ who will freely play Metallica, Halestorm, or Ghost.
That being said, I think it would be wise of them to pull a few pages out of KPNT's playbook, especially to prevent the rise of another rival. KPNT and KTBZ have squashed all challengers by playing both the rock and alternative lanes, and I wouldn't be shocked if Allers takes KVIL in that direction.
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The sample playlist would be similar to that of what KDGE was when it was "The Edge." You got your currents (when it was current at the time) and your typical 90s/2000s staples of alternative ranging from grunge (STP, 3 Doors Down, Bush), pop/rock (Gorillaz, Coldplay, Blue October), and punk/emo (Blink 182, and the occasional Sum 41 and All Time Low). Nowhere does it look active-leaning unless it played the likes of Metallica, Ozzy, or the currents of Five Finger Death Punch and The Pretty Reckless. I doubt ALT would go more active-leaning.
Speaking of, reading the other half of this thread of posts, I do agree that Cumulus should attempt to bring back rock (or classic rock) on 93.3 (perhaps bring back "The Bone" but doubt it would go that name again). But a simulcast of The Ticket would probably be the better option in terms of cume/ratings I suppose.
Will_H_69_9, I think you're the type of listener my local Active Rock station is going after. While they do play current music from artists like Shinedown, Bad Wolves, Ayron Jones and Wolfgang Van Halen, older groups like Linkin Park and Staind get a great deal of airplay also. I guess the station could be considered more of an Active Rock/(Nu) Classic Rock hybrid rather than pure Active Rock.
The consensus on this board is that rock has fallen into disfavor with young people. I don't know how to turn this trend around, but I do hope that a larger amount of suitable rock content can be produced so that the kids will have an opportunity to be exposed to it and grow to like it as much as we do.
Of course this is a fairly recent direction for KROQ under their re-hired PD. Didn’t they explicitly say in a job posting or something that they were looking for someone with active experience?
I mean a Ghost track did just become incredibly popular with the younger set (Mary On A Cross) so I wouldn’t write rock off yet. Beggin’ narrowly missed the top 10 of the Hot 100 earlier this year too. “505” by Arctic Monkeys is constantly in the top 40 on the US Spotify daily chart. “boy” by The Killers and “Daylight” by Shinedown both crossed to Hot AC.
I know the usual suspects on this board will poo-poo this or say “you can’t built a format around two or three songs!” But there’s evidence that rock music is making a minor comeback.
If you go back to the origins of rock radio, it didn't begin as a radio format of its own. It began with songs getting played on other formats such as Top 40. Even adult contemporary stations played some softer rock songs from The Beatles. The thing that led to its own format was the large number of people the music attracted. That's what's missing now. There is no core for current rock music. So radio stations that play active rock have to augment the few new songs they play with a big chunk of older songs. That's a music problem, and needs to be fixed by the music.
Also wanted to add - would Cumulus really do a simulcast of The Ticket on FM, on BOTH 96.7 and 93.3? 96.7 hits more of the market than it doesn’t in the primary contour, as well as the affluent northern suburbs. 93.3 is a more centralized signal, and has more coverage to the south, but even that signal doesn’t hit the northern part of the market that strongly compared to 96.7.
I have a hard time seeing Cumulus, feelings about 93.3’s format (good/bad/whatever) and ratings aside, using two FM signals just to cover shortcomings the other FM has and giving up an entire format/station and its revenue. It’s not comparable to, say, Cox’s coverage advantages by having a simulcast in Houston at 106.9/107.5.
I have a hard time seeing Cumulus, feelings about 93.3’s format (good/bad/whatever) and ratings aside, using two FM signals just to cover shortcomings the other FM has and giving up an entire format/station and its revenue. It’s not comparable to, say, Cox’s coverage advantages by having a simulcast in Houston at 106.9/107.5.
If they're achieving their goals for The Ticket with what they have, why would they blow up another station?
I think the real challenge to The Ticket is going to be with content, not signal.
I get 96.7 decently in southern Dallas County. Sometimes it does fade in and out or ill get some Mexican music over it, but for the most part 96.7 does well.
So will KEGL pick up Fox Sports Radio affiliation or will go against the grain and pick up the ESPN Radio affiliation. If they want more play by play then ESPN is the way to go. They could get the Compass Media NFL rights or Sports USA, but I don't see Cumulus giving up the Westwood One NFL package from KTCK AM/FM, since Cumulus owns Westwood One.
I definitely see your point. But, in the sports media world, if I want to WIN, I’m going to do whatever it takes to secure my billings. If I were running the ship at cumulus, I’m turning 93.3 into sports today! In the sports talk/personality game, I’m never going to give my competitor a chance to do anything to hurt my brand. Especially with this advance notice of 97.1 I’m making moves behind the scenes now. Having 105.3 as a competition is one thing, but now having two signals that cover the market well going up against my brand? Absolutely not. At a certain point or time, I’m not just going to rely on my talent to continue to bring in good ratings. If I’m the Ticket’s pd, I’m on the phone with my gsm and corporate right now
The Eagle is definintely a heritage station. It’s been around off and on for 40 years. Ask 10 people in Dallas, “hey do you remember when the Eagle was killed off before for 97.1”, many won’t remember or won’t care because the eagle is here - for now
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