Now that CMG is no longer providing a signal into Tampa. I would think that iHeart would be considering their alternative format for the Tampa FM dial. The younger demos would surely complement the cluster.
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IHeart should bring the Alt format to Tampa
- Thread starter John Waywoods
- Start date
They moved 97X's Alt. Rock format to translator W248CA on 97.5.
Alt has done so well for Audacy, let IHrt try it
Additionally available on 101.5-HD2 and 94.9-HD2 as well.
Audacy does not operate in the Tampa/St. Petersburg market.
I know they don't, but unless Tampa is some little world of it's own and the listening habits and population are completely unique and not similar to the rest of the USA , then what makes IHrt think an Alt format, one that is weak and or failing in other major markets is a good fit?
Foolish idea. "new" alternative is weak... much like the hit music stations who continue to lose audience. The younger demographic isn't listening to FM music radio. Now... if you wanna try and sell me on a Gen-X formatted 80's and 90's based alt station like 91X in San Diego, absolutely. But iHeart's not gonna do it with an established 98 Rock in the cluster that can cover the newish stuff along with the 90's alt classics.
I'm not sure if the "alt has done well for Audacy" comment was serious or not. Because in a lot of markets their attempt at that format has sucked. Again... the demo you still have a chance of grabbing is the one that will listen to a station that's formatted like I said, 91X and the former alts like Live 105 San Francisco, 99X Atlanta, and The Edge stations in Dallas and Houston. New rock alternative isn't gonna work on a commercial FM in Tampa Bay.
I'm not sure if the "alt has done well for Audacy" comment was serious or not. Because in a lot of markets their attempt at that format has sucked. Again... the demo you still have a chance of grabbing is the one that will listen to a station that's formatted like I said, 91X and the former alts like Live 105 San Francisco, 99X Atlanta, and The Edge stations in Dallas and Houston. New rock alternative isn't gonna work on a commercial FM in Tampa Bay.
my comment about ALT doing well for AUD was tongue in cheek
It has been a ratings failure IMHO no matter what market it was placed in.
It has been a ratings failure IMHO no matter what market it was placed in.
Maybe Cox can flip 102.5 The Bone to 102.5 The X
I could be wrong (wouldn't be out of the realm of possibilities) but I recall recently seeing somewhere that WTMP was going back on W248CA which would make sense as that is NIA Broadcasting's translator, same licensee of WTMP. As I type this I did a little side research and it appears that the primary for W248CA is listed as WTMP per FCC filings: https://fccdata.org/?lang=en&facid=74108
That would be an interesting turn of events and a likely sign that Cox has given up on the 97X format, at least over the air. I haven't seen the translator, or originating HD2 in this case, showing up in the ratings at all.
On a separate note how did the FCC required Apollo to spin off one of its Orlando FMs if FCC maintains a 5 station limit that the Cox family used to have, is it because Apollo has higher listenership locally than iHeart or the grandfathered ownership is kinda outdated? There at least 15 FM's full powered covering Central Florida between 92.1 to 107.9, Audacy only has 3 FMs btw. In case of Tampa a slight bigger market there's 16 FMs on the 92.1 to 107.9 frequency, It makes sense for Apollo to sell 1 FM over the limit.
Who says you have to be young to listen to Alt rock? Plenty of older demos listen to CHR radio also.
This RadioInk article explains why.
Byron
I think it's rigged to divest one of the five even after relaxing the ownership rules but i think the duopoly of WFTV and WRDQ is the reason for the divestiture much like the old Viacom in 2002 when bought KCAL together in a duopoly with KCBS and spun off KFWB in 2009 under FCC conditional approval. Did I connect the dots right?
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