People in their 40s are still younger than the current audience in its 60s and 70s. It's a different business model.
Nearly half of those most interested in online sports betting are adults 35-54 (48%) followed by adults 21-34 (32%). 80% of the online sports betting category are adults 21-54.
If I had a dollar for every time I've had to explain that broadcasters are trying to hit 37-year-old adults.....
My other favorite:
We were all tempted!
DAMN RIGHT, NOT LIKE THAT!
Sports betting is attracting the younger demos that drive fantasy football. Whether they want tips on the radio, and on AM at that, remains to be seen.
Exactly. We have no idea how this will work in terms of old-school metrics like ratings. But it sounds like that's not what drives the revenue portion of this format, which makes it potentially a win for KGO even if it falls to a 0.1 or lower.
SiriusXM has both an in-house fantasy sports channel and an outsourced sports betting channel. Of course, SXM protects its audience research methods and numbers as if they were the nuclear codes, so there's no way of knowing anything about who's listening. On TV, the channel formerly known as TVG, which focused entirely on horse racing, is now Fanduel TV, with both live racing and sports betting shows. Sports betting info even runs at the bottom of the screen during the racing coverage.
Same for MTV. "Why did MTV only give us 10 years of music! I want it back!" "Oh yeah, you'd be watching an MTV playing current music videos?" "No, they were supposed to play 80s videos forever!"
Why not? KFRC with all new personality driven jocks playing Bad Bunny and Micki Minaj.
Again, satellite radio actually hired some of the MTV VJs for one of the channels. You can have it back for a small subscription fee. Or you could have your own station on Pandora and so on. You don't need AM radio.
I think that would be fine. Heck, you’ve just described KIIS-FM in L.A.
Ahh yes. Dr. Don. Mr. Rosenberg actually spoke at a broadcasting class I took in college and spent a lot of time after class answering our questions. I remember him well. Nice guy. It was in the middle of the KFRC top 40 era. He didn't have to be that nice.
True it's when ABC and Citadel signed the deal. But in WABC-AM's case the owner became Red Apple Media and took control of that station. Not so sure at this point if the deal even extended to Red Apple for them to use Disney's ABC call letters WABC-AM. I knew Cumulus had an agreement to keep those calls when they merged with Citadel.
Yeah, but SiriusXM costs money and only about a tenth of the population subscribes.
Per the SEC, the only ex-CBS stations that are required to change their calls are KCBS, KCBS-FM, WCBS and WCBS-FM… and that happens in 2037.
With equivalents in Country, Urban, Regional Mexican and other formats.
