What the point?

[secondchoice]

After promoting WSB (AM) 750 and WSBB as "ninety five point five WSB" for years, Cox / Apollo is using "ninety five five WSB". I guess it really doesn't matter in a PPM market but I always thought consistent "branding" was still important. My digital turner show 95.5. Do the millennials not even noticing the "point". I know a lot of stuff with "upgrades" are called "point two". I use to think dial position or where to tune the radio in a station slogan was helpful in obtaining new audience, or is this something that makes their streaming stand out?

 

[CTListener]

Just a more streamlined way of saying the same thing. All FM frequencies have a decimal point in them, so why not drop it from the spoken rendition. Listen to sportscasters giving the latest baseball scores and you'll hear the same sort of abbreviation: "Top 5, Astros 3, Yankees 1" instead of "In the top of the fifth, the Astros lead the Yankees, 3 to 1." No shortage of clarity there, just fewer words.

 

[Miss Tuned]

I greatly prefer e.g. "ninety-five five" to "ninety-five-point-five". It gets the same message across, sounds snappier and just neater on air. Nobody's confused by it, just like very few people are confused by stations branding themselves as "Duck 103" when they're on, say, 103.3.

 

[RoddyFreeman]

After promoting WSB (AM) 750 and WSBB as "ninety five point five WSB" for years, Cox / Apollo is using "ninety five five WSB". I guess it really doesn't matter in a PPM market but I always thought consistent "branding" was still important. My digital turner show 95.5. Do the millennials not even noticing the "point". I know a lot of stuff with "upgrades" are called "point two". I use to think dial position or where to tune the radio in a station slogan was helpful in obtaining new audience, or is this something that makes their streaming stand out?

What's happening here happens whenever a new PD starts at a successful station, and there's not much that can be changed. The PD is in effect announcing he's arrived and is doing his job.

Ken Charles joined WSB a few weeks ago, and I was waiting to see what he would tweak. Would he change the imaging voice? (Jeff Davis still sounds great after all these years.) Well, the first modification was the change from 95.5 to 95-5. Next came some changes to what the newscaster says at the start and end of the news. Gone is "this is Chris Chandler in the WSB 24-hour news center." Now the newscaster just gives his or her name. (The news center wording gave me the impression of a big newsroom.) And the wording at the end of the newscasts has changed a bit. Added has been something to the effect of, "Next news at 4:30 or when news breaks out." (Probably not the exact wording.) And instead of closing the newscast with, "I'm Chris Chandler, 95.5 WSB, Atlanta's News and Talk," it's now just, "I'm Chris Chandler, WSB News." (I liked Atlanta's News and Talk better because it defined the station, but Mr. Charles is a programming expert, and I'm not.)

I doubt any of these changes will result in the gain or loss of even 1 listener, but that's not really their purpose.

 

[AMFMTV]

What's happening here happens whenever a new PD starts at a successful station, and there's not much that can be changed. The PD is in effect announcing he's arrived and is doing his job.

Ken Charles joined WSB a few weeks ago, and I was waiting to see what he would tweak. Would he change the imaging voice? (Jeff Davis still sounds great after all these years.) Well, the first modification was the change from 95.5 to 95-5. Next came some changes to what the newscaster says at the start and end of the news. Gone is "this is Chris Chandler in the WSB 24-hour news center." Now the newscaster just gives his or her name. (The news center wording gave me the impression of a big newsroom.) And the wording at the end of the newscasts has changed a bit. Added has been something to the effect of, "Next news at 4:30 or when news breaks out." (Probably not the exact wording.) And instead of closing the newscast with, "I'm Chris Chandler, 95.5 WSB, Atlanta's News and Talk," it's now just, "I'm Chris Chandler, WSB News." (I liked Atlanta's News and Talk better because it defined the station, but Mr. Charles is a programming expert, and I'm not.)

I doubt any of these changes will result in the gain or loss of even 1 listener, but that's not really their purpose.

Exactly what's happening. New PD making tweaks. Also, remember the longtime ND is gone, so the new ND may want to tweak things within the newscasts, too. Always wondered why the added the "point" back to the frequency in 2019. They'd been calling it News 95-5 (& AM 750) WSB for years before that. Also, the updated language at the end of the newscast is almost exactly what they used for years in the old News/Talk 750 days. Everything old is new again haha.