How about it: ALT is now well above a 3 share

[victorres43]

Call it a matter of luck, given KEGL's misshaps. Or varying PPM sampling.

But ALT is now at a 3.5 in the 6+ ratings. That is the highest share for KVIL since mid-2015. (It wasn't that long ago that ALT was just above a 1 share.)

Expect some good demo numbers, as well.

 

[Loverofradio]

Call it a matter of luck, given KEGL's misshaps. Or varying PPM sampling.

But ALT is now at a 3.5 in the 6+ ratings. That is the highest share for KVIL since mid-2015. (It wasn't that long ago that ALT was just above a 1 share.)

Expect some good demo numbers, as well.

I still cant get over the fact that iheart literally handed the rock format to them. If they just wouldve made simple musical adjustments 97.1 would still be around

 

[TheBigA]

Expect some good demo numbers, as well.

In fact KVIL is #1 in 18-34, and #3 in 18-49. So yes, big success.

 

[HTX]

Interesting that KVIL HD2 actually has a 0.1 share now

 

[CTListener]

Interesting that KVIL HD2 actually has a 0.1 share now

That could represent one PPM wearer listening for one quarter hour in that month. 0.1 is basically a participation trophy for stations that subscribe. It means next to nothing and the advertising agencies know it.

 

[macattack]

I still cant get over the fact that iheart literally handed the rock format to them. If they just wouldve made simple musical adjustments 97.1 would still be around

iHeart didn’t want to make the musical adjustments. They wanted to do something else. That has become emphatically clear.

We will soon find out what happens next, but in short term it looks like the remaining KEGL stragglers have found KVIL. Hopefully KVIL will continue to make both KEGL and Alt listeners happy in the months ahead.

They’re going to have to hire some DJs, though. Part of why KEGL kept kicking KVIL’s ass was the force of personality of KEGL DJs, even before KVIL’s disastrous pop experiment. KVIL is going to need some of that.

 

[davideduardo]

That could represent one PPM wearer listening for one quarter hour in that month. 0.1 is basically a participation trophy for stations that subscribe. It means next to nothing and the advertising agencies know it.

And no ad agency buys that "deep" (an expression for how many stations, starting at the top in the client's target demo, are bought for a campaign). Stations with tiny shares get no specific buys. However, if those stations are part of a cluster, they may be all added together to get on a buy.

 

[nalyem]

I wondered when this would happen. There were a few hints here and there that their key demos were looking excellent but I certainly didn’t expect a #1 in 18-34. On the other end KNTU has improved to a rare 0.2.

 

[macattack]

I wondered when this would happen. There were a few hints here and there that their key demos were looking excellent but I certainly didn’t expect a #1 in 18-34. On the other end KNTU has improved to a rare 0.2.

No more participation trophy for them! A sign that being Indie 88.1 at least gets KNTU on the board.

 

[chrocket87]

Considering KEGL flipped in the middle of the book, ALT could break a 4 share in November as they get a full month of no Eagle.

Now they’ve just gotta find a way to keep those listeners tuned in. I love Camfield, but how are the rest of the personalities?

 

[MVB13]

Wish NYC's Alt did this. Ending at a 1.3 🤦‍♂️

 

[Jay S]

No more participation trophy for them! A sign that being Indie 88.1 at least gets KNTU on the board.

They could do better if they could increase the tower height. They are 100 KW but only from a 443 ft tower. There’s lots of interference from car transmitters that hurts them, too.

 

[victorres43]

Wish NYC's Alt did this. Ending at a 1.3 🤦‍♂️

Except Dallas is a different market. Dallas is closer to Houston than NYC, and not just in distance.

 

[Kent]

Now they’ve just gotta find a way to keep those listeners tuned in. I love Camfield, but how are the rest of the personalities?

So long as they don’t make people go away, they’re fine. Most people don’t listen to music stations for the personalities.

Except Dallas is a different market. Dallas is closer to Houston than NYC, and not just in distance.

Dallas and Houston have always struck me as more Western or Southern cities than Eastern, even if the traffic congestion is similar. Dallas and Houston have always reminded me more of LA, Phoenix, or Atlanta than Philadelphia or Boston. Neither reminds me much of Chicago or St. Louis either.

 

[MarkW]

Kudos to John Allers for turning around a failing station. Granted, some of the moves were no-brainers (e.g. dumping Lazlo).

I never thought in a million years the station had the ability to produce ratings this strong!

Now, the $64k question: will the healthy ratings stick around for months or even years to come?

 

[CTListener]

Kudos to John Allers for turning around a failing station. Granted, some of the moves were no-brainers (e.g. dumping Lazlo).

I never thought in a million years the station had the ability to produce ratings this strong!

Now, the $64k question: will the healthy ratings stick around for months or even years to come?

And the $65k question: Is billing reflecting the ratings surge or are advertisers still slacker-phobic?

 

[macattack]

Wish NYC's Alt did this. Ending at a 1.3 🤦‍♂️

Difference between a PD who understands his market and one who doesn’t. Bonus points for Allers also understanding the direct competition and knowing how to beat it.

 

[Loverofradio]

But no one listens to rock music. The audience is fragmented, I thought?

 

[macattack]

But no one listens to rock music. The audience is fragmented, I thought?

Zoomers like rock music. Classic, alternative, pop-rock, indie, metal, all of it. They blow up a couple of songs from the genre every month. They just might wind up bringing it back. Whether it’ll impact radio remains to seen.

 

[victorres43]

Zoomers like rock music. Classic, alternative, pop-rock, indie, metal, all of it. They blow up a couple of songs from the genre every month. They just might wind up bringing it back. Whether it’ll impact radio remains to seen.

Call me a mild sceptic, but for whatever reason, a lot of rock bands (The Who, U2, Bon Jovi, The Smashing Pumpkins, Stone Temple Pilots, and R.E.M.) have less listeners on Spotify compared to the likes of Lana Del Rey and Kendrick Lamar, neither of which are exactly hitmakers. So I don't know if rock is in, as a whole.

But back to the topic, KVIL is doing well with an active-friendly playlist because many people in Texas still have a soft spot for late 90s/00s hard rock, as one can see by the successes of KTBZ and KISS-FM, the latter of which is in what was once called the Heavy Metal Capital of the World. It's not very likely that you can replicate this success in some other places in the USA, especially in cities like New York, Miami, or even Boston.