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Boston Radio Ratings October 2022
- Thread starter freqlost
- Start date
Bull ( WBWL ) Down , Big 103 Down, WEEI-FM Up, WROR Up.
Quarterback controversy!
The WERS increase is a wobble, well within the margin of error.
the WZLX slide over a number of ratings period is an eye opener, the last ratings period really made it stick out.
WKLB too..... especially the drop in this last "book" where they beached the AM drive host.
WBZ-FM's gains come from other stations losses
WKLB too..... especially the drop in this last "book" where they beached the AM drive host.
WBZ-FM's gains come from other stations losses
Although WBWL was down by a similar amount, which indicates to me that there simply might not have been as many members of this month's Nielsen panel who listen to country music as there've been in previous ratings periods. Again, we're talking about decreases of about half a point for two stations playing the same music, not WKLB falling off the edge of the earth with a 3- or 4-point crash while WBWL increases share. As much as many around here may wish that eliminating a disc jockey will always prove foolhardy and cost the offending station listeners and advertising, that's just not the way it's working in modern radio, especially in formats that appeal to younger listeners who prefer to hear music with a minimum of gab.
0.7-0.8-0.8-1.0-1.4-1.7 (via Radioinsight) over the last 6 "months." I'd say this is a trend. Sure, they're not getting WBZ-FM or WROR numbers, but for WERS, this is pretty good.
WKLB-102.5 has a larger signal area than WBWL-101.7.
There are some areas more than 25 to 30 miles from WBWL's transmitter in Medford where WKLB has a strong signal and WBWL is difficult or impossible to receive.
There are some areas more than 25 to 30 miles from WBWL's transmitter in Medford where WKLB has a strong signal and WBWL is difficult or impossible to receive.
I'm aware of that, but it has nothing to do with the topic at hand in this thread.
I see Krazy K0000nah having "The Real Diehl" on his show every day hasn't helped ratings at all.
Panel changes can effect a station, but generally only if you have much of a larger household listening a lot to one station.
The PPM panel is what I'd call "semi-permanent". While in the diary survey, the respondents report one week of listening and are gone, in the PPM they have a true panel based on households which can remain on the panel for two years. That means that in "a perfect world" the panel changes by about 4% each month.
In fact, it changes more... around 8% average. That is because some people drop off because they get tired of it or move to a different city or the family has a divorce or some other occurrence. Some are removed from the panel because they don't faithfully carry the meter... if even one household member does not comply, the household is removed. And some get on the panel, don't like doing the chore and only last a month or less.
Still, that means that there is not enough panel change each month to remove a big part of a major station's listener base. The fact is that a station with a 4 or 5 share may cume 15% to 20% of the market. That means that a larger share station has a lot of cume and a lot of metered users.
Yep. Also remember that there are times of the year when radio listening itself changes a bit, such as the month when public schools in a market close for summer or come back for fall. And, of course, between Thanksgiving time and New Year's week. So use of radio changes, and some stations and formats can be affected globally by that change.
Also consider usage of radio if a market has a very winning sports team, causing more interest in sports talk formats and, thus, less music listening by men of nearly all ages. And there are one-time events like a blizzard or storm week or flooding or other event that affects all kinds of normal living in a market. So a real analysis has to take outside influences into account.
And, of course, towards the end of the year Nielsen "months" are spread across two calendar months. In fact, most of the December book is in November!
That looks like a trend, but we'd have to see the core demographic of the station to be sure.
That level of weakness actually surprises me. When it was WFNX, the signal was much weaker, as it protected an adjacent iHeart owned station. When iHeart bought the station, they applied to increase the signal strength. I am not surprised that WKLB is stronger than WBWL, just that it is still that much.
I'm glad WBQT is ahead of all rap WJMN Hot 96.9 should post itself as MORE than just hip hop though I am not sure how you can identify as Rhythmic AC if you play anything from Drake or other hard rappers
when it comes to throwbacks. I wouldn't stop with the 90s I would go back to the 80s,70s, even the 60s
when it comes to throwbacks. I wouldn't stop with the 90s I would go back to the 80s,70s, even the 60s
MassMusicMan
Banned
Good thing that they have the best rhythmic programmer in the game in charge instead.
Look for The Sports Hub to remain the dominant sports radio station in Boston through at least the end of the Patriots' season, and possibly well into next spring if the Bruins and Celtics remain red-hot and enjoy deep playoff runs.
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