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RIP Azteca America

It's official even its late tho Grupo Salinas is pulling the plug on Azteca America leaving Estrella TV as the only independent competition against the hispanic duopoly of TelevisaUnivision and Comcast owned Telemundo Azteca America will cease operations after 22 years in the US Hispanic
But the Azteca ratings, both for local stations and the national sum, was marvelously tiny. Early on they eliminated their US news bureau under Jorge Mettey, so they had no significant news voice and were almost entirely programmed with pure Mexican content.
 
But the Azteca ratings, both for local stations and the national sum, was marvelously tiny. Early on they eliminated their US news bureau under Jorge Mettey, so they had no significant news voice and were almost entirely programmed with pure Mexican content.
Azteca showed up in 2002 with a lot of fanfare here in Houston on full power KAZH. It never seemed to gain much traction against Univision and Telemundo, and perhaps was further impeded by the launch of TeleFutura (now UniMas) around the same time (also on a full power signal here.) Throw Estrella TV In the mix and there was no room for Azteca.

From my admittedly superficial sampling of Aztecs over the years, it seemed the program quality took a long, downward slide.
 
Azteca showed up in 2002 with a lot of fanfare here in Houston on full power KAZH. It never seemed to gain much traction against Univision and Telemundo, and perhaps was further impeded by the launch of TeleFutura (now UniMas) around the same time (also on a full power signal here.) Throw Estrella TV In the mix and there was no room for Azteca.

From my admittedly superficial sampling of Aztecs over the years, it seemed the program quality took a long, downward slide.
Theres also MundoMax from Fox and Colombia's RCN lasting only 4 years becoming the UPN of Hispanic TV
 
But the Azteca ratings, both for local stations and the national sum, was marvelously tiny. Early on they eliminated their US news bureau under Jorge Mettey, so they had no significant news voice and were almost entirely programmed with pure Mexican content.
Azteca is the solo rival to Televisa but they never import any of their original non-news shows like La Voz Mexico.
 
It doesn't help Spanish diversity when MundoMax gets shut down and Azteca America is still barely a blip to even be talked about.

Estrella is surviving but I don't know how because Telemundo and Univision have such strong grips on Hispanic television nationally. Estrella is in fewer markets than Telemundo or Univision.

It also doesn't help when Gray Television launches and adds Telemundo affiliates into new markets where Spanish television hasn't been aired before, further gripping Telemundo's reach.
 
IMHO Azteca America was always pretty crappy, even considering how the Mexican Azteca isn't that great either.
 
I know that Telemundo carried the Azteca children's show "Kolitas" in the 1990s., followed by a dubbed Spanish version of "Captain Scarlet and the Mysterons."
 
I remember when Harry Pappas started Azteca. Harry was a good guy (RIP), but Azteca was grossly under-funded, which was a trademark of Harry's businesses.
Harry and I had several conversations over the phone and in Visalia about how he expected to go up against much larger networks like Univision and Telemundo. Ultimately, Harry thought if he can gain ground in California via his stations and potentially others, that the network could grow organically over time.
 

Here is more fallout on TV Azteca.
The shares of Azteca in Mexico are at around 7% of the level just 6 years ago. In the meantime, Salinas Pliego posts pictures of his travels around Mexico and his golf games on social media.
 
Since March 1st, 2023 XHAS-TDT 33.1 flipped to Estrella TV affiliate in the San Diego-Tijuana Metropolitan area on it's full-power signal I'm surprised about this

I wonder if the Central Coast area Full-Power Television Station KTAS-TV 33.1 would become Estrella TV affiliate since Telemundo affiliate moved to KCOY-TV 12.1 and KWSM-LD 32.1 was bought by NewsNet owner Bridge Media Network does anyone know?
 
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