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ratings 10/31/22

I don't know how long they have said it but the Bull is saying they are Atlanta's #1 station for new county. In a PPM market slogans really don't that much but what happens when (most likely) 101.5 beats them next month.
 
Atlanta isn’t really an overly country market, but what’s weird here is there isn’t one country station doing well while the other is clearly struggling. These two keep co-existing with low ratings, just kind of strange. The market is really probably better suited for one country station.
 
I don't know how long they have said it but the Bull is saying they are Atlanta's #1 station for new county. In a PPM market slogans really don't that much but what happens when (most likely) 101.5 beats them next month.
The Bull has been saying they are #1 for new country for many years.
 
The country format as a whole has been in a lull nationally.
Country, as a currents-based format like CHR, has its ups and downs.

One thing I have observed is that country popularity spikes when there is a change in CHR and album rock which alienates a significant group of listeners (especially but not exclusively older ones), and country music responds with a freshened format with a new sound.

Some episodes of this include:

The Nashville Sound and the Town & Country format in the early-mid 60s in response to surf music and the British Invasion
The "Urban Cowboy" country-rock sound of the late 70s/early 80s in response to disco and New Wave
The "Young Country" and "Rockin' Country" sound of the early 90s in response to grunge and alt rock

What seems to end these waves of popularity is the mellowing of these sounds, and the crossing over of country music to adult-contemporary stations (or MOR stations before that), to the point where country really starts to become undifferentiated from AC, basically AC with steel guitars.

I've always found it interesting that gold-based country formats have never really gotten traction the way pop and rock gold-based formats have, such as classic rock and classic/variety/adult hits. Has this happened in some markets? Is it due to the lack of enough listeners in a market (similar to classic R&B formats)?
 
I've always found it interesting that gold-based country formats have never really gotten traction the way pop and rock gold-based formats have, such as classic rock and classic/variety/adult hits.

The #1 country station in Dallas is gold-based KPLX. The #1 country station in Nashville is gold-based WSM-FM.

So it depends on the market.
 
Nielsen data released a couple of weeks ago shows that listening levels are very close now to those of 2019 across the country.

While many people work in jobs that can be done from remote locations, most require being ON the job... shipping, deliveries, construction, maintenance, manufacturing, retail, medical, police, fire, home repairs, and many others still require being wherever the job is.
David, you may be right and I have not looked at Neilsen. My comment is based on observation. I drive 48 miles to my downtown Atlanta office (when I need to). The current volume of traffic is nowhere near what it was pre-pandemic. What used to take me 1.5 - 1.7 hours now takes me about 55 minutes. While manufacturing, police, fire, etc are required to be proximal to their job locations, the bevy of offices downtown are nowhere near the capacity today that they were before. And the number of cars on the road headed in and out of the city reflect that (in my observation).
 
David, you may be right and I have not looked at Neilsen. My comment is based on observation. I drive 48 miles to my downtown Atlanta office (when I need to). The current volume of traffic is nowhere near what it was pre-pandemic. What used to take me 1.5 - 1.7 hours now takes me about 55 minutes. While manufacturing, police, fire, etc are required to be proximal to their job locations, the bevy of offices downtown are nowhere near the capacity today that they were before. And the number of cars on the road headed in and out of the city reflect that (in my observation).
I don't know which corroder you drive but IMHO the I 575-GA 515 is back to the pre pandemic levels especially north of highway 92 and the Jasper area. Of course idiots trying to dive at NASCAR speeds having wrecks taking out all lanes when they wreck doesn't help. Also the folks going to and from cabins in the Blue Ridge area not just on weekends adds to the volume. If you can work at home you most likely can work at your cabin if it has internet. There are a surprising number of folks using satellite internet at their cabins were DSL or cable is not available.
 
I don't know which corroder you drive but IMHO the I 575-GA 515 is back to the pre pandemic levels especially north of highway 92 and the Jasper area. Of course idiots trying to dive at NASCAR speeds having wrecks taking out all lanes when they wreck doesn't help. Also the folks going to and from cabins in the Blue Ridge area not just on weekends adds to the volume. If you can work at home you most likely can work at your cabin if it has internet. There are a surprising number of folks using satellite internet at their cabins were DSL or cable is not available.
Yeah, agree. I'm in Bremen. My office is in Alpharetta. There for a while, traffic in the mornings coming from Alpharetta to 285/400 was sparse but now it's back to being solid back to the Roswell exits. Prior, coming down six flags hill, traffic would back up in the morning to Fulton Industrial and now it's back to Thornton Road.
 
I don't know which corroder you drive but IMHO the I 575-GA 515 is back to the pre pandemic levels especially north of highway 92 and the Jasper area. Of course idiots trying to dive at NASCAR speeds having wrecks taking out all lanes when they wreck doesn't help. Also the folks going to and from cabins in the Blue Ridge area not just on weekends adds to the volume. If you can work at home you most likely can work at your cabin if it has internet. There are a surprising number of folks using satellite internet at their cabins were DSL or cable is not available.
Second, you make a good point. The traffic closer to my house (near Athens) has also increased. I attribute that to the crap-load of people that moved out here over the past 3 years. But, in my observation, and time to travel, the traffic that is going into the city of Atlanta isn't what it used to be. Maybe it's because they all moved out here and work from home, I don't know. But office buildings are sparsely occupied downtown.
 
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