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Deleted member 76036
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I like to look at the market rankings from time-to-time. I just noticed that in the Nielsen Fall 2022 Market Survey Rankings, DFW is only 40,100 away from the #4 spot.
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Looks like it might be just another book or two before DFW moves up.
About that many move out of California
Population is revised once a year in the fall, not with each book. They use Claritas and other data to do their own projections, not just the annual survey-based information from the Census.
But they are being replaced by new immigrants. CA population is not decreasing, it is just trading components.
Not to derail the thread, but I notice that my old home market of Hartford is now down to No. 54. I believe it was within the top 50 when it was switched from diary to PPM. If it continues to shed population, will Nielsen eventually turn it back into a diary market, or will it stay PPM permanently? Same question applies to Memphis, now at No. 52 and not growing.
All depends on the subscribing stations. If they are willing to pay the cost, it is likely that they will continue as PPM markets. The question is more about whether the new entrants into the top 50 want to spend nearly double the money when the amount of agency business is dwindling.
Nielsen released its Fall market rankings today. Dallas is just a little over 40,000 people behind San Francisco now.
radioinsight.com
Nielsen Releases Fall 2022 Market Ranking Revisons
FIRST ON RADIOINSIGHT: Nielsen Audio has released its biannual revision of the market rankings for the upcoming Fall ratings book.
radioinsight.com
Remember, the rankings are one thing and implementation into the survey process is another. For the ratings themselves, population is adjusted just once a year. It's a lengthy process involving adjusting the demographic and ethnic cells and even county by county data.Nielsen released its Fall market rankings today. Dallas is just a little over 40,000 people behind San Francisco now.
Nielsen Releases Fall 2022 Market Ranking Revisons
FIRST ON RADIOINSIGHT: Nielsen Audio has released its biannual revision of the market rankings for the upcoming Fall ratings book.
In the case of the PPM, a market adjustment can cause households to be dropped and others added to retain proportionality since the PPM is a panel, not a random probability sample.
Twice per year. Spring and Fall.
From the source: "...with the census being messed up the updates are coming in at irregular timeframes"
D
Deleted member 76036
Guest
I’m not exactly sure when the fall rankings were released, as I bookmarked the updated ranking page a couple days ago, but I’m happy to have helped with your article. 🙂
True I know what you mean though Inland Empire area like Riverside and San Bernardino have been getting people who cannot afford a home in Los Angeles but they have to stay within California for Job related reasons in Los Angeles.
Californians Flee Coastal Cities for More Affordable Housing in Inland Counties
Riverside and San Bernardino Counties had a 50 percent increase
therealdeal.com
Housing Costs in the Inland Empire Have Shot Up. Will Existing Residents Be Displaced?
An increase in real estate prices and demand in Riverside and San Bernardino counties is largely being caused by people moving from L.A.
www.lamag.com
Do those new immigrants listen to english radio though
Most don't. And the vast majority won't during their lifetime; their kids, though, will.
(There is a mistaken belief that immigrants who learn English as a second language will suddenly start listening to radio stations in English once they learn a bit of basic English. The culture, including music tastes, of immigrants was formed in their early years of adolescence and it may mutate, but will not change. The exceptions are quite rare.)
And the majority are Hispanic. The IE has a higher percentage of Hispanics than the LA metro, in fact.
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Its Elon Musk's group thats hyping up the idea that people are moving out of California but so far the focus has been on certain tech companies and VC's moving their main offices or forming branch offices from places like San Francisco, San Mateo and San Jose to Austin, TX which is on the other side of the state. Dallas specifically the ones so far when the study was made according to Texas Monthly focused on Los Angeles, Orange and San Diego counties moving to the Dallas area as one of the destinations.
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