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97.3

WPYA's ratings are even worse this period (Nov '22), with WAGG-AM and three FM translators drawing higher numbers. I could be wrong, but I think these are the worst numbers WPYA has had in the almost seven years time the station has been doing hot AC.

https://ratings.****************/content/arb095
 
With all the millions spent and the hassle of displacing lots of signals statewide in order to upgrade and getting under 2 (6+) ratings, was it worth all the trouble?
Yes. Station is more valuable now being a bigger market with more ad revenue potential than being in a smaller, more rural area where ad $ may be hard to come by.
 
Summit has the top 4 stations (6+). I haven't been near enough to the Majic City to listen to any of their stations in a couple of decades. Just shooting from the hip, could 97.3 be considered a "flanker" for WBHJ. If done correctly they would have similar sex and age demos?
 
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