Anyone noticing Peach yet? Seems like they are programming it to a degree of a non-HD station: Liners referring to daylight savings, contesting giving away $1000 (I'm sure it's a national promo, but still). Make me think they are looking to put this on an FM. Thoughts?
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WWPW-HD2 - Peach
- Thread starter formerlyinATLradio
- Start date
If they were to put it on an analog FM, where would iHeart put it?
However, HD subchannels without analog translators are starting to get traction. Look at Star 94-HD2 (Classic Sound of Star) and WABE-HD2.
Exactly. iHeart has no place to put it. The 105.3 and 105.7 signals wouldn't work for the format, aside from the fact there's no way iHeart is going to give up their Hispanic station. And CHR and Country are 2 of iHeart's signature formats. While ratings have been down, I see iHeart staying with the current formats on 96.1 and 94.9. But I'm glad they're doing something with WWPW HD-2.
if iHeart wanted to get creative, they should put 96 Rock (96 Rock - Atlanta's Classic Rock! ) on a Power 96 HD subchannel. That would grab more listeners than a soft AC, and might get some traction against River and Rock100.5.
WSB HD2, like Peach, positions itself as 80's and 90's, but the music is somewhat different. Peach sounds a bit more pop and WSB HD2 might lean a little to the modern side.
If these two stations were put on a main channel, what format would you say each are? Are they AC, soft AC, or classic hits? I can’t really tell.
Wondering why they keep referring to it as WWPW HD2. Wouldn't it be easier for the listener to remember 96-1 HD2? (WSB HD2 calls itself B98.5 HD2.)
What does the FCC require for a TOH ID on an HD subchannel? For the main signal, the FCC requires a proper TOH ID for the main station (in this case, WWPW Atlanta) and some kind of indication (not specified by the FCC) that the station is broadcasting in HD. What does the FCC require for the subchannel if no translators are involved?
IIRC, Cox's TOSOTR's TOH ID is "WSRV HD2 Gainesville W249CK Duluth W228CA Suwanee". Obviously translator IDs aren't required for an HD-only broadcast. If B98.5 HD2 were to follow that, it would be "WSB-FM HD2 Atlanta".
Side note: TOSOTR is still IDing the Suwanee translator despite not having used it for years.
I'll need to listen to see what Star 94 HD2 does, since they don't have a translator either.
Essentially the same as any other service: Calls, service name, community of license. Service name is manditory on HD Radio, but only required in certain circumstances on analog.
So the example would be: WQQQ-HD2 Smallville
Fox FM never announces the call letters for the three translators it broadcasts on. It only announces the call letters of the main signals. Also, WSBB doesn’t announce the call letters of the translator it is on up in Chateau Elan either.
Correct. If the station doesn’t use the Morse code option, they have to use an audible ID three times a day between certain times. It does not have to be in the top of the hour ID.
ALEX44 - That would be a good idea; at least it would be something. This year marks the 10th anniversary of having no secular all-Christmas programming in the ATL. Other than an occasional stunt (WARM 98.9 in 2015, STAR going all-Christmas for two weeks in 2019, and last year's Christmas 96.7), the ATL market has been void of an AC format capable of carrying such programming for the holidays. Same holds true for the Delilah Radio Show - absent from the Atlanta airwaves since the end of 2011.
No. I don‘t see Peach 96-1 HD2 on the app. The Peach you are talking about is a different station. Very easy listening. Our Peach is something between AC and classic hits. Sounds like a live commercial station - without the commercials.
Too bad we will never see Delilah here unless one of the existing Atlanta area iHeart stations flips to AC or soft AC. There are a few exceptions out there like Cumulus‘ Z93.7 in Macon. Similar to AT40 being mostly on iHeart stations across the country with a few exceptions - most of those being stations owned by smaller companies. You’ll never see AT40 on any Cumulus, Audacy, or Cox station anywhere in the country. From 2001-2006 Casey Kasem was on 94.9 because CC had no CHR or Hot AC station here. Had to play the AC version of the countdown. I remember asking the Atlanta stations on email back in the late 90s and early 2000s about carrying Casey Kasem here. 95-5 the Beat simply said they weren’t doing it. Star94 told me he was too old for their audience. Q100 told me they wouldn’t carry him because Peach 94.9 had already started carrying him. I recall when iHeart (then Clear Channel) flipped 96.1 to CHR, AT40 immediately left Star 94 and moved to Power 96-1.
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