Okay, here is one of my questions about the Program Director. And this is pretty basic, but the civilian listener doesn't understand how this is done in radio. In music radio, there is usually 5 minutes of news at the top of the hour, or at 5 minutes before the hour. But -- a DJ show has to be planned out beforehand. They know how many minutes of advertising they have, how many spot ads they have to play.....but how do they time the records and general DJ patter to come out exactly at the top of the hour so that the news can start?
Everything has to be figured out in advance, correct? The DJ or the program director has to figure out exactly the time of each record, pretty much down to the exact second. Otherwise, it would be easy to run 5 minutes behind, or 5 minutes too early and have empty airtime to fill. Does the DJ sit down and write a plan before broadcast, like a teacher would write a lesson plan?
Some examples:
You're a DJ with a show on a Top 40 rocker. You do your show hour by hour. You know that you have 20 minutes of 60 second spot advertisements to do each hour.
Then, you have maybe 8 minutes of weather and freeway traffic reports to read throughout the hour.( Like KCBS news radio San Francisco does "traffic on the 8's"). That's 28 minutes. Then, there's 5 minutes of news. That's 33 minutes. So, you have 27 minutes to play records and do patter. You have to select records that add up pretty closely to 27 minutes. You can play an instrumental record that leads up to the news, and you can fade the volume down in order for the news to start. That will give you a leeway of maybe 60 seconds, but that's all. Even with an instrumental song, that's really tricky programming.
Another example:
You work for CapRadio NPR in Sacramento, correct? So, when I listen to CapRadio, everything is timed precisely - not only the music shows, but also the spoken shows. For example, I just finished listening to Market Watch with Kai Ryssdal ( spelling?). That ends at EXACTLY 2:30 pm Pacific Time. He has to stop speaking at EXACTLY 2:30. Not 2:31, not 2:29. How does he do that? Does he write extra filler copy, or ad lib something to say, just in case he ends at 2:29 and has to fill for another 60 seconds?
Thank you......I have been trying to figure this out for 40 years. I'll save the reply, so that I don't ask it again. - Daryl 🙂