Happy Holidays!
A long held tradition of mine is to post a specialty subject right after Thanksgiving. The inspiration I get to come up with these ramblings can come from anywhere. It could be shopping at Publix, reading about a famous radio personality. You name it. Most have been rooted in the past and this year's offering is no exception.
Up until recently, I had no idea what I'd be talking about. It was possible to wish everyone a happy holiday season and call it a day. But I heard from someone who took care of my mom when she was in assisted living. She let me know she was retiring. She especially enjoyed interacting with my mom. We got on the subject of cognitive issues of which my mom suffered. One of the keys in reaching senior residents is through music.
I learned of this many years ago as well when my Grandmother was in a nursing home 25 or so years ago. It is through music that the shiest residents open up and socialize. It is through music that they speak of past events and love. It is through music that they recall the happiest times of their lives. When you think about it, music does indeed play a big role in life.
In these radio boards, the most heated discussions often involve music. Therein lies the great conflict between the business of radio and the fact that people no longer fit the station's target audience. Their favorite music begins to disappear. They wonder what gives. They go elsewhere, even if it's playing their own stash of music on a radio alternative.
I came to spend a good deal of time in senior facilities including visiting residents in their rooms. You know what I never saw? A radio. A simple radio. Virtually every senior home invests in entertainment. I've experienced some good acts. There's music, dancing, comedy. And a lot of this stimulates their minds which is a good thing. For those who had a career in broadcasting, it's another source of revenue, especially in retirement years. I met quite a few radio people from "up north" who were virtually all downsized at one time or another. Some senior residences pay some decent money for entertainment.
I realized some time ago, there are two kinds of radio people. That's upcoming. What this string will also do is look at music from the Big Band era to the 80s. You know, there will be a time that some of these guys who entertain will be singing Bon Jovi songs. Perhaps the senior ladies of the future will recall fondly the big poster they had in their room. Over the years, I've heard many 40 - 50 somethings talk about that.
Before getting to that and there's a lot to get to include many of Top 25 countdowns, I recently found out that there are artifacts that go back over 40,000 years ago that could best be described as musical instruments such as flutes. It's no doubt, human beings love their music. You can just imagine when two metal pieces hit each other in the breeze and there was something beautiful created. Yes, we've always loved our music.
And so, with inspiration from all I've learned in the nursing home industry to what my marketing career taught me about people and their likes and tastes, I thought it was time to discuss music over an expansive period of time.
Upcoming, I'd like to talk about the two type of radio people I've met. This subject is off the ground. My fingers are crossed, you will get a kick out of it and perhaps learn some things about music you know little or nothing about.
A long held tradition of mine is to post a specialty subject right after Thanksgiving. The inspiration I get to come up with these ramblings can come from anywhere. It could be shopping at Publix, reading about a famous radio personality. You name it. Most have been rooted in the past and this year's offering is no exception.
Up until recently, I had no idea what I'd be talking about. It was possible to wish everyone a happy holiday season and call it a day. But I heard from someone who took care of my mom when she was in assisted living. She let me know she was retiring. She especially enjoyed interacting with my mom. We got on the subject of cognitive issues of which my mom suffered. One of the keys in reaching senior residents is through music.
I learned of this many years ago as well when my Grandmother was in a nursing home 25 or so years ago. It is through music that the shiest residents open up and socialize. It is through music that they speak of past events and love. It is through music that they recall the happiest times of their lives. When you think about it, music does indeed play a big role in life.
In these radio boards, the most heated discussions often involve music. Therein lies the great conflict between the business of radio and the fact that people no longer fit the station's target audience. Their favorite music begins to disappear. They wonder what gives. They go elsewhere, even if it's playing their own stash of music on a radio alternative.
I came to spend a good deal of time in senior facilities including visiting residents in their rooms. You know what I never saw? A radio. A simple radio. Virtually every senior home invests in entertainment. I've experienced some good acts. There's music, dancing, comedy. And a lot of this stimulates their minds which is a good thing. For those who had a career in broadcasting, it's another source of revenue, especially in retirement years. I met quite a few radio people from "up north" who were virtually all downsized at one time or another. Some senior residences pay some decent money for entertainment.
I realized some time ago, there are two kinds of radio people. That's upcoming. What this string will also do is look at music from the Big Band era to the 80s. You know, there will be a time that some of these guys who entertain will be singing Bon Jovi songs. Perhaps the senior ladies of the future will recall fondly the big poster they had in their room. Over the years, I've heard many 40 - 50 somethings talk about that.
Before getting to that and there's a lot to get to include many of Top 25 countdowns, I recently found out that there are artifacts that go back over 40,000 years ago that could best be described as musical instruments such as flutes. It's no doubt, human beings love their music. You can just imagine when two metal pieces hit each other in the breeze and there was something beautiful created. Yes, we've always loved our music.
And so, with inspiration from all I've learned in the nursing home industry to what my marketing career taught me about people and their likes and tastes, I thought it was time to discuss music over an expansive period of time.
Upcoming, I'd like to talk about the two type of radio people I've met. This subject is off the ground. My fingers are crossed, you will get a kick out of it and perhaps learn some things about music you know little or nothing about.