• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

99 X Is Back

Here's what 99X played this morning, from roughly 8:15AM to 10AM.

8:15 AM
Simple Minds – Don’t You Forget About Me
Shawn Mullins – Lullaby
R.E.M. – What’s The Frequency, Kenneth?
Going Classic Alternative is a good way to go.
I'm packing my bags and moving to Atlanta!! Although I have no idea about what will or won't work in Atlanta, this sounds great to me!
 
They doing the same thing as 91X in San Diego. That station also have a classic alternative lean with a lots of 80's new wave in the music mix. Maybe a trend for other struggeling alternatives in the country. Nostalgia: works. Smart move.
I hope 99X has 80s alt; that was the missing ingredient for me in the original 99X.
 
Something inside of me thinks 98.9 and WWWQ-HD2 will part ways with 99X and change formats on January 3. What’s the point of having two signals that overlap each other?
 
Should we now look for iHeart to drop 96 Rock on one of the 105.x signals? River just lost probably their closest competitor.
 
No reason to drop it from 99.7 HD2. If the 100.5 signal sucks as much as everyone claims it does, why would you drop it from 99.7 HD2? Leave it as an option.... I mean really... unless you're being paid for your secondary HD signals, you SHOULD be running your weaker mains on them.
 
The "99X" name was used in other markets. It was the on-air brand for an iHeart Cleveland Alternative station, on W256BT/WMMS HD2, for several years before it became "Alt 99.1." It is now a BIN (Black Information Network) affiliate.
It was also used by New York's WXLO (now WEPN-FM) during the 1970s, when it played top 40 music.
 
It was also used by New York's WXLO (now WEPN-FM) during the 1970s, when it played top 40 music.
It's the same as generic "Rock (insert frequency here)" names as well. I remember at the dawn of the internet, I was hearing how WGIR-FM (Rock 101) out of Manchester, NH was streaming online. When I went to check the website out, I wound up on the station website for CFMI-FM (Rock 101) out of Vancouver, BC.

With that quick anecdote, your "Q", "X", "Rock", etc names are a dime a dozen. Heck, iHeart owns Kiss 108 in Boston, and so I was surprised that when they got ownership over 107.9 in Sacramento, they named it Kiss 107.9 over Kiss 108. Although it makes sense to distinguish the two apart, it also would have made equal since if they used "108" instead of "107.9".
 
I hope 99X has 80s alt; that was the missing ingredient for me in the original 99X.
80s new wave staples are VERY well-represented here. They're playing "What You Need" by INXS as I type this, as a matter of fact.

That they played Kate Bush's "Running Up That Hill" in the first hour, a New Wave classic which totally escaped hit status but became an unlikely chart-topper this year, adds to the mystique.
 
No reason to drop it from 99.7 HD2. If the 100.5 signal sucks as much as everyone claims it does, why would you drop it from 99.7 HD2? Leave it as an option.... I mean really... unless you're being paid for your secondary HD signals, you SHOULD be running your weaker mains on them.
If 98.9 had coverage where 100.5 doesn't (like on the northeast side where WSSL out of the SC upstate tends to interfere), that would make sense...but it doesn't.

98.9's contour is well within that of 100.5.
 
If 100.5 is going to be mostly or completely classic material (too soon to tell if today's playlist is representative of how the station will sound come January 3), 98.9 might as well focus on new alternative music.

Speaking of recycling of brand names, wasn't 107.1 known as X107.1 during its brief run as an Alternative station?

I'm surprised a meteor hasn't struck Earth now that 100.5 is no longer playing Bon Jovi and Queen every 2 to 3 hours. 😜
 
Last edited:
The title of this thread is “99X is back”. Shouldn’t it be “99X changes frequencies, gets a stronger signal, and shifts to a classic lean”? 99X was already on the dial before today.

Also I am surprised to not hear anyone mourn the loss of the current-leaning alternative format which 99X had previous to today.
 
I think this representive enough to conclude that it remains after january 3th. The approach they have is the same way they did in San Diego with 91X, it's almost exactly the same format.
 
The title of this thread is “99X is back”. Shouldn’t it be “99X changes frequencies, gets a stronger signal, and shifts to a classic lean”? 99X was already on the dial before today.
The RAMP website that first had the story gave the headline as "return". We just took an extract to open a discussion of the change here... and have been fortunate in getting 55 new comments so far!

Here is their headline:

1670284488140.png
 
They said it's been gone for 20 years (It has not) All Access said it was there from 1991 to 2001 (It was 1992-2008) Lot of bad info. They simply flipped 100.5.

99.7 HD2 and 98.9 are running the same music and liners, but they are doing it differently. The commercials on the streams are slightly different. The metadata for both went back up around 1PM Eastern. I'm guessing they'll eventually do something different with 99.7-2 and 98.9
 
91X in San Diego does play a smattering of a select few currents alongside the vintage material. They might play a current song once every few hours.

91X also isn't afraid to spin some heavier material once in a while, such as RATM, Nine Inch Nails, and Tool, although it appears in recent days such artists are receiving less frequent airplay there.
 
The title of this thread is “99X is back”. Shouldn’t it be “99X changes frequencies, gets a stronger signal, and shifts to a classic lean”? 99X was already on the dial before today.
It’s the difference between watching a Chicago concert after 1985 and one that features a return of Peter Cetera as lead singer. Yeah, you might have seen “Chicago”, but did you really see “Chicago”?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom