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November Columbus Ratings

S

stevenNOLA

Looks like the early Christmas flip for The Bus and Sunny actually made their overall numbers drop for November, but will likely pay off for December...

WCOL had a nice bounce although Country 103.9 musically sounds very good (better than WCOL imho) and it looks like a small uptick in the overall numbers for WJKR - I hope they can stick it out longer so the format can get some traction as it seems they're doing everything right. How long does it typically take for a format flip to come to full ratings potential? I'd think longer in Columbus since it's such a stagnant market from a music format perspective and residents aren't used to venturing outside of their normal presets.

WLVQ continues to do well - they're sticking to core classic rock - how much longer can this formula work?

Alt 105.7 continues to be a bottom dweller. Could they do better with a flip to 90s-2000s alt rock like we're starting to see take shape around the country? Top rated stations like sister iHeart station KTBZ-Houston are pulling solid numbers with this format; Audacy returned 99x to Atlanta this week with the same 90s-2000s format. It seems that none of these stations playing true modern "alternative" can pull any decent numbers.
 
stevenNOLA said:
Looks like the early Christmas flip for The Bus and Sunny actually made their overall numbers drop for November, but will likely pay off for December...
Click to expand...
The "November" PPM actually included only the first nine days of November, and thus only roughly a week of Christmas music for each station. So while it's possible the early flip hurt some, maybe the trends for those stations would've been even worse had they stuck with their regular formats during that week.

Musically, the current incarnation of 99X Atlanta reminds me of iHeart's GenX Radio 106.7 Columbus from about ten years ago. I bet that kind of format would fare a lot better here today than it did back then.
 
I never understood why that GenX format did not fly here 10 years ago. Nice mix of music for people my age (now in their early to mid-40s), great signal ... I never got how it failed as quickly as it did.
 
schmave said:
I never understood why that GenX format did not fly here 10 years ago. Nice mix of music for people my age (now in their early to mid-40s), great signal ... I never got how it failed as quickly as it did.
Click to expand...
My guess is too tight of a rotation and less of a variety. It can always come back.
 
That very well could be. I don't remember many specifics, only that I enjoyed the station. One thing that immediately drives me elsewhere when it comes to any radio station is a lot of repetition, and that doesn't stand out the best I can remember.
 
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