Ahhhh I see you point Rox. I left them out. My bad. To me, they are in the B category
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Buffalo & Rochester Nov. '22 trends
- Thread starter ckg279
- Start date
If the McDonald's or Burger King in my neighbourhood is satisfactory, I'm not driving 20 miles to go to get the same thing elsewhere. The heritage stations are serving that product. Apparently, there's no demand for more of the same.
Other stations that had far superior ratings to WBUF and The Wolf flipped formats. I'd be willing to wager that nobody would miss or notice if these 2 stations went away...
Bad analogy. You don't have to drive 20 miles to hear WBUF. It's on the same dial with 97 Rock. So when they go into a 8 minute break, you reach over and push the button. That's how simple it is. Then you write it in your diary.
How long has it been since The Lake was on 107.7? I bet you know exactly how long it's been.
Continue to be a shill for a failing format if it pleases you. The ratings say that very few people are "pushing the button" except to turn it off...
Was there any part of what I said that was wrong? No. So you resort to an attack on me.
What’s interesting about you arguing over who wins 12+ is that nobody touts or buys on 12+ ratings. In 40 years of radio, Buddy is the only person I know that cares about 12+. It shows his brand in the best possible light. I get that…I respect that. Every station can’t be #1. Every station fits a programming/sales/pricing strategy within their company. For example, 96.1 The Breeze targets 25-54 women. It’s Top 5 in its demo. WBUF targets 24-54 men. After 5-6 months in the new music mix, it is now 8th in its target. You don’t have to be top dog to make money. YOU would proclaim them “losing” brands. While I see the tremendous organic progress of two brands over the first six months post-format change. Easy to be an armchair radio expert when you don’t know—-what you don’t know. This is where I sigh…and shrug…and move on.
With all due respect, you have lowered the bar considerably. Being 8th in the target Demo is not very impressive at all...
I'd argue that WEDG was doing VERY lousy in the summer and have recovered nicely. I can't speak to Cass and Anthony's ratings in AM drive, however; I WOULD say(based on what I have listened to it, not only on air but in podcast form)that it kind of sounds like a younger and hipper(and, at times, somewhat dicier for broadcast radio)Janet & Nick on Kiss.
85% of all people, per "the ratings" use radio. That is hardly "very few".
And before someone steps in the cow pie again, Nielsen does not measure "radio listeners". It measures people, including those who listen and those who do not. Being a radio user is not a requirement to being recruited for Nielsen radio / audio research.
It's infuriating how you distort reality. My comment was about WBUF's low ratings. If a station has a 9 share and another station has a 1 share, will you concede that the 9 share station has MORE listeners? I expect not, because Nielsen is obviously deliberately cheating certain stations. Boxes of diaries were found at the bottom of Niagara Falls with WBUF written on them...
Do you know which company owns that 9 share station? The same one that owns WBUF. Do you think you know more than they do?
Revelation: if there are 15 stations in a market, one of them will be 15th!
Bob, in 40 years of Radio, you have been in programming. I have been on air and in sales. That’s why 12 plus means something to me. It’s the largest sample size and the largest cume. Direct clients buy cume.
I could say WECK is number 7 35 plus, which we are, or I could say we are a top 4 55 plus. That would be more flattering for this board.
I am curious of you think the WOLF is one of those stations with “tremendous organic progress” . If I dove into the numbers, it may be. MSX and BUF are lifeless 50KW radio stations. There is absolutely no reason to get excited about those stations. The passion is at YRK and BLK. You know that. They are lifestyles not radio stations.
If YRK were number 6 12 plus but doing great in their demo, are you saying that would not bother you? It should. Because 12 plus is the biggest representation of any station, and believe me , I know how to turn 12 plus into sales. I have seen YRK proposals and they constantly say they are #1 12 plus. The also sell the 12 plus cume because of the massive overall audience.
I was at YRK when it achieved a 7 share for the first time around 1986 under Ken Johnson. We had a celebration because country had never seen ratings like that. That was 12 plus.
My point is people do tout and buy 12 plus.
An owner - PD discussion. We could have an informed, productive dialogue here ... coming up after this 9 minute commercial cluster.
Consequently they charge a lot more for their spots. You might be able to get some of the same people for a lot less money by buying WBUF. Same situation for The Wolf.
Look at the formats Townsquare owns: Urban, Country, Soft AC, and Rock. Three out of four lean female. Soft AC is 65% female. Country is 55% female. Urban is 55% female. Rock is 65% male. The only format that would do better with men would be sports. They just have to find the right mix of music.
Here's what you said earlier in this thread:
There was an era when the present Town Square properties, then owned by CBS was sometimes referred to as "the wall of women," almost impossible for agencies or local-direct to buy around if advertisers wanted to reach Women 18-54. Entercom later had a good run with Kiss + Star in the same mode. As to audience reach (and frequency), CPM and ad rates: Some people shop at Wal-Mart, others like Target and Sam's Club. And then there's Dollar General. You get what you pay for.
Maybe.
Maybe.
A new slogan! "Free Beer and Hot Wings, the food cart of Buffalo Radio!" As far as being 8th in men, I guess that could make a difference as a throw-in with WYRK to help boost their male numbers a smidge.
Boy! That Rusty Bridges guy is some kidder! So much for less is more, huh?
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