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San Francisco Radio in 2023

Radiopaw

Radiopaw

2022 is coming to an end, so I wanted to see if we have updated predictions for the market. We have seen a lot change in 2022, and the ratings have been shifting!

I’ve named some personal view of outliars in the other thread.

KSOL-FM. Booking poorly in both markets. I do believe in serving the Hispanic market here so I’d advocate for a change before you chalk the formats up to settled in our metro.

KITS-FM. I feel like this one is a disaster. I usually don’t like to make conclusions this soon and with limited info, so I won’t push it too hard.

KGMZ-FM. With every other sports station seeing an increase in ratings, Audacy’s attempt at saving this station with a partnership is not working. It may take some time but I think later in the year if the trend continues downward this will be the top flip candidate.

KOSF-FM. I like this station a bit personally but they’ve seen a continued decline over a year. What used to always book a 3.0 has seen multiple dips this year.
 
Radiopaw said:
KSOL-FM. Booking poorly in both markets. I do believe in serving the Hispanic market here so I’d advocate for a change before you chalk the formats up to settled in our metro.
Click to expand...
There is not a "both" in the San Francisco market. San Jose is just an extracted piece of the total SF market. The SF market is 9 counties, with Santa Clara being one of them.

Beyond that, the Spanish dominant sample in younger demos is really a mess, so nothing is trustworthy now. In particular, there is a huge over-sample of Central Americans, who do not generally like the same music programming as Mexicans... or at least in the same proportions.
 
Radiopaw said:
KITS-FM. I feel like this one is a disaster. I usually don’t like to make conclusions this soon and with limited info, so I won’t push it too hard.
Click to expand...
I think it's fair to say that Dave is a dud at this point. It's cheap to run, which is probably why Audacy isn't doing anything with it.

I could see Audacy going the route of 91X and now Cumulus in Atlanta with a Live 105 revival as a classic alternative station, if they want to invest in the station that is.
 
As someone with it on my dial that likes this genre - it certainly isn’t spinning any alt rock lately. It’s more so a Hot AC that shifts towards playing a mix of what you’d get on 99.7 and 101.3
 
DavidEduardo said:
There is not a "both" in the San Francisco market. San Jose is just an extracted piece of the total SF market. The SF market is 9 counties, with Santa Clara being one of them.

Beyond that, the Spanish dominant sample in younger demos is really a mess, so nothing is trustworthy now. In particular, there is a huge over-sample of Central Americans, who do not generally like the same music programming as Mexicans... or at least in the same proportions.
Click to expand...
I know Central Americans usually listens to Cumbia or Tropical and don't like Grupera (Regional Mexican) format. Do most Central Americans tends to listen to English language music format instead of Regional Mexican Format ?
 
What I've noticed Central Americans listen to English AC. KOIT and KISQ are some examples. They do listen to KBRG (as some cumbias are played in the hour) such as Sonora Tropicana, Sonora Dinamita. KVVF/KVVZ is mostly for second generation Central Americans.
 
e-dawg said:
I know Central Americans usually listens to Cumbia or Tropical and don't like Grupera (Regional Mexican) format.
Click to expand...

e-dawg said:
Do most Central Americans tends to listen to English language music format instead of Regional Mexican Format ?
Click to expand...
No. Among young listeners, reggaetón is now huge. Older listeners use various gold-based formats, including more recent pop as well as 70's and 80's pop and ballads (Julio Iglesias to Ana Gabriel). Some pop stations mix English language songs, whether currents or gold. A few play just English, particularly rock stations. Cumbia and other Colombian tropical is one format, and salsa is another. And there are "grupera" stations, but they are not as prevalent as in Mexico.

Example: In the later 60's I had a station, HCSP, in Quito. It played mostly native Ecuadorian music and was a station favored by indigenous people and those with mixed indigenous heritage. But two to three times an hour, we played a Mexican ranchera song! Why? Well, the indigenous people in Ecuador could not read subtitles, so they did not watch any kinds of movies except Mexican ones... and most of them included ranchera music.

On the other hand, in LA I learned that if we were required by the police to vacate a park event by sundown to avoid gang activity, we put a salsa band on stage 20 minutes before dark. The park would empty out immediately.
 
DavidEduardo said:
No. Among young listeners, reggaetón is now huge. Older listeners use various gold-based formats, including more recent pop as well as 70's and 80's pop and ballads (Julio Iglesias to Ana Gabriel). Some pop stations mix English language songs, whether currents or gold. A few play just English, particularly rock stations. Cumbia and other Colombian tropical is one format, and salsa is another. And there are "grupera" stations, but they are not as prevalent as in Mexico.

Example: In the later 60's I had a station, HCSP, in Quito. It played mostly native Ecuadorian music and was a station favored by indigenous people and those with mixed indigenous heritage. But two to three times an hour, we played a Mexican ranchera song! Why? Well, the indigenous people in Ecuador could not read subtitles, so they did not watch any kinds of movies except Mexican ones... and most of them included ranchera music.

On the other hand, in LA I learned that if we were required by the police to vacate a park event by sundown to avoid gang activity, we put a salsa band on stage 20 minutes before dark. The park would empty out immediately.
Click to expand...
Yes that's about right. As we take Salvadoreans who fled the civil war to the U.S in the 1980s are attached with the gold based Latin ballad artists (Julio Iglesias, Roberto Carlos, Emmanuel, Miguel Gallardo, Sandro de America, Jose Luis Rodriguez (El Puma) etc... As well as gold based English songs.

There are some who are attached to Los Angeles Negros, Pasteles Verdes, Los Apsons etc.. Some of it that is played on KRCD in LA.
 
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