By his own admission, the Blizzard of 77 "made" WKBW morning man and market legacy, Dan Neaverth. Although he was well-known and firmly established for decades prior to '77, his performance and that of the WKBW news department sparked the slow downward slide of WBEN legacy Clint Beuhlman, who appeared overwhelmed by the intense flow of information, business and school closings, worsening conditions and the swirl of uncertainty. It was, to be fitting and kind, not Clint's finest performance.
It also helped that WKBW radio and television at the time were co-owned by CapCities and were charter subscribers to the AccuWeather brand. It could be said that AccuWeather made its chops in the Blizzard of 77 and subsequently used it as a springboard to sign up a number of radio and television stations.
AM radio in Buffalo still had a firm hold on listeners' ears and habits in 1977 and to a degree 1985, but FM was making inroads. In 2023, the only AM radio stations with significant, consistent listenership are WBEN, WGR and to an extent, WECK. Arguably, they remain ratings and revenue solvent. Only WBEN offered the waether related information that listeners sought.
Today, FM is the dominant RF provider, but even FM listenership is facing challenges. The Blizzard of 22 was not the time for WBFO to be caught short-handed, ill-prepared or oblivious to the needs and listening habits of its members. Its poor day-of performance is a large blemish on the station's otherwise fine reputation. Beyond the opinions of readers and posters on a radio-TV message board, WBFO members are likely to give the station a failing grade for its performance. Justifiably.