December numbers are here

[davideduardo]

Serious question: In 2022, where is anyone listening to FM radio broadcasting outside of their cars?

Home, work. Over 50% of listening is not in cars.

 

[jt99]

Pretty interesting statistic, given previous discussion about the decline of both the production of radios and radio sales.

 

[b-turner]

You don't have to have a radio to receive a radio signal.....smart phone, etc.

 

[Mrtejano]

Serious question: In 2022, where is anyone listening to FM radio broadcasting outside of their cars?

Some business listen to it, some business have not invested on their own radio stations like Walmart radio, la Michoacana Radio ect.

 

[2Speakers]

One of the problems with HD is that the DAC chips needed for portable radios is too power consuming to be practical.

When Bob Struble of ibiquity presented the new technology to a managers' meeting of Hispanic Broadcasting Corporation about 20 years ago, I asked about the possibility of portable units given the nature of DACs and was given an evasive answer. There is no better answer today, and that is one of the reasons HD never moved away from being almost entirely a vehicle-based option.

You're mistaken about there not being a better answer today. The chipsets have become much more efficient.

I own an Audiovox iHD-TX1 portable HD Radio. It will run non-stop for days on three AA batteries.

 

[tb_]

Some business listen to it, some business have not invested on their own radio stations like Walmart radio, la Michoacana Radio ect.

Yep. Due to restaurants, stores etc, I’ve been exposed to way more KODA than any man in his 30’s should.

 

[stan]

Smart devices can stream any radio station that is available in that manner. We wind up doing this at home with our Echo devices because we can listen to better alternatives than what is provided locally. We will listen to the local NPR station, but someone else in our house finds it easier to use the Echo rather than a radio. She removed the GE Superadio that I had because the echo took up less space and she could get all sorts of things to play on it like podcasts and Spotify.

 

[davideduardo]

You're mistaken about there not being a better answer today. The chipsets have become much more efficient.

I own an Audiovox iHD-TX1 portable HD Radio. It will run non-stop for days on three AA batteries.

But that development came about a decade too late. Listeners were no longer looking for a "new radio" but, instead, upgrading to a smartphone. That technology had to exist in 2000, not 2020.

 

[theantennaguy]

Serious question: In 2022, where is anyone listening to FM radio broadcasting outside of their cars?

Not much anywhere else, but whisper your question so David Eduardo won't hear you. He will argue until he turns blue that more radio listening occurs in the home than anywhere else.

 

[b-turner]

theantennaguy...show us the stats that say David's stats are not accurate.

 

[theantennaguy]

L

theantennaguy...show us the stats that say David's stats are not accurate.

https://www.edisonresearch.com/over-half-of-in-car-radio-listeners-only-listen-in-car/

 

[b-turner]

Thank you for the data. Looks like 54% listen only in the car.

Here's the question I have: Are we restricting listening to just the device called a radio? Do they listen on other devices at other locations such as in the workplace?

 

[stan]

Thank you for the data. Looks like 54% listen only in the car.

Here's the question I have: Are we restricting listening to just the device called a radio? Do they listen on other devices at other locations such as in the workplace?

They could also be listening via smart speakers or streaming on their phones.

 

[davideduardo]

theantennaguy...show us the stats that say David's stats are not accurate.

The Edison study is not based on share, and share is what advertisers buy. It looks at "which places do you listen to radio" or something like"where have you listened to radio in the last 24 hours" or the like,

That is a cume question, not an AQH share, rating or persons question.

In-car listening is generally shorter in duration, defined by the length of a commute or errand. In-home and at-work can be much longer.

The PPM only measures "home" and "away" listening. So we go to the larger diary markets and find that they show home, car, work and "other" (at the beach, the dog park, whatever does not fit). And the diary surveys show mid-40% in-car.

That is, of course, about a 50% increase in in-car listening time from 20 years ago, when it was roughly 30% to 31% except in NYC where it was around 24% to 25%.

Keep in mind that ratings show both total listeners for a station (or for all stations combined) and average listeners at different times: Advertisers use average listener data, as they want to know how many of them hear each ad.

And in AQH share / rating / persons (all the same thing looked at from differing perspectives of total radio, total population or person count) there continues to be more fixed location listening.

 

[davideduardo]

Not much anywhere else, but whisper your question so David Eduardo won't hear you. He will argue until he turns blue that more radio listening occurs in the home than anywhere else.

I did not say "in the home". I said "not in the car" which includes home, work and "other".

And that data comes from actual inspection of listening in diary markets where they give you all four options when you are selected to be a diarykeeper.

More people listen in the car than anywhere else. But more time spent listening occurs in the sum of home, work, other than in the car.

And that is data straight out of actual Nielsen diary markets (the PPM does not distinguish between "work" and "car").

The problem is that you don't seem to be making a distinction between cume and AQH listening.

 

[b-turner]

So, if you add up the time a listener spends with radio, less than 50% of that time is spent on in car listening

 

[davideduardo]

So, if you add up the time a listener spends with radio, less than 50% of that time is spent on in car listening

No, if you take the shares of total listening in a market for in-car, in-home and at-work, in-car is less than 50% still.

Each listener is different, some with only in-car, others with only at work or a combination of all three. The big variable is that some people listen 50 or 60 hours a week, and some listen 2 or 3 hours..

 

[b-turner]

I think we are saying the same thing. If you add up all radio listening & listeners, the percentage of that total that is in-car listening is under 50%. I know we have a bunch of 50-60 hour a week listeners where I am. It almost feels like I'm back in about 1980 and I'm loving it.

 

[BamaTX]

Not much anywhere else, but whisper your question so David Eduardo won't hear you. He will argue until he turns blue that more radio listening occurs in the home than anywhere else.

Sure, David can be scrupulous. But he knows what he's talking about. The few times I've gotten into lengthy discussions with David have been extremely pleasant and respectful (pretty hard to find that on the internet nowadays).

Personally, I'm grateful that this site isn't an echo chamber for only certain types of ideas and opinions about radio.

 

[davideduardo]

Sure, David can be scrupulous. But he knows what he's talking about. The few times I've gotten into lengthy discussions with David have been extremely pleasant and respectful (pretty hard to find that on the internet nowadays).

😄

Personally, I'm grateful that this site isn't an echo chamber for only certain types of ideas and opinions about radio.

It seems hard for some to understand that two winning PDs may have very different philosophies and programming theories... there is no single "right" way to program.