Buffalo & Rochester Nov. '22 trends

[AceBiscuits]

The biggest story in Rochester is a continuing slide for WBEE. They've gone steadily down from an 8.7 in the August trend to a 6.3 in November. It's hard to say where those shares have gone, but a lot of Rochester stations aren't showing up in Nielsen ratings. There are only 16 stations listed. It seems that a lot of owners aren't buying the book. Audacy stations in general are trending down in Rochester.

Correlation does not imply causation, but I will note that Audacy's Rochester cluster has lost a lot of local staff in the last year; both on-air and off-air roles, such as Bob Barnett heading down the 90 to Townsquare Buffalo, and departures of a number of listener favorites like Jeremy Newman from WBEE and Dave Kane from WCMF.

 

[four4rock]

Ratings/listenership question... This morning shortly after 6amET a host on WYRK said that there were probably (at that time) about 8 million people listening to him/them. To my ear it was not a joke-ish statement or hyperbole. It was stated in the context of some GoFundMe effort that should be able to raise $8 million dollars. I suppose that it could simply have been an extremely dry wisecrack that didn't come across properly(?). But, just to clarify, WYRK doesn't have 8 million listeners to their morning program, right?

 

[davideduardo]

But, just to clarify, WYRK doesn't have 8 million listeners to their morning program, right?

No. That sounds like old-fashioned hyperbole. The whole station has a Summer book cume of 177,000 and the average and they have another 20,000 between Rochester and Olean. Add a few thousand more from streaming, and you have just around 200,000 total station persons.

No terrestrial station in the US cumes 8,000,000 persons. Shannon, in NYC, cumes between 700,000 and 750,000 and that is about as good as you are going to get in that kind of format.

WYRK's AM drive averages under 12,000 AQH ´persons, with a cume of just over 100,000.

 

[four4rock]

No. That sounds like old-fashioned hyperbole. The whole station has a Summer book cume of 177,000 and the average and they have another 20,000 between Rochester and Olean. Add a few thousand more from streaming, and you have just around 200,000 total station persons.

No terrestrial station in the US cumes 8,000,000 persons. Shannon, in NYC, cumes between 700,000 and 750,000 and that is about as good as you are going to get in that kind of format.

WYRK's AM drive averages under 12,000 AQH ´persons, with a cume of just over 100,000.

TY. Honestly didn't think it would even be possible. But it came across so completely serious. Certainly demonstrates how spoken words could be misinterpreted.

 

[davideduardo]

TY. Honestly didn't think it would even be possible. But it came across so completely serious. Certainly demonstrates how spoken words could be misinterpreted.

The highest single station cume I have ever seen in the last 25 years or so is just over 4 million.

 

[TheBigA]

WYRK's AM drive averages under 12,000 AQH ´persons, with a cume of just over 100,000.

That doesn't include streaming. Although I doubt they have a large streaming audience.