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JoeLouis
Guest
Pretty impressive monopoly there, WBEB usually comes in #1, WPHT a 50,000watt powerhouse, KYW (also channel 3) and WIP-FM (what happened to WIP-AM 610) is it still there?
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B101
- Thread starter tommygraser
- Start date
I just took a look at the playlist and, man, they are playing quite a few songs that The Breeze was playing and that 101.1 wasn't touching at that time.
J
JoeLouis
Guest
So I take it that the sports programming from WIP-AM went to the FM side?
But WPHT is on 1210, the highest of the former 1-A clear channels and, thus, perhaps the one with the most limited coverage. Both 560 and 610 have just as good coverage despite much lower power.
There’s no monopoly. B101 does do well, not always number one, but quite well, in the target demos (setting aside the meaningless public 6+ numbers that no one uses). But so do Beasley stations. So does WIP (especially if there’s a successful team in town). KYW and channel 3 have no relation. The Audacy stations are in a business relationship with NBC Philadelphia.
And WPHT? “Powerhouse” is the total opposite of what’s left of that station.
Audacy must be planning on doing something to WTDY. Similar to what iheart does to KOST and KBIG in LA
Not necessarily. Sure they could be shifting the stations slightly so the pieces fit better. Or they could just have audience research that points them to making WOGL a little rockier and WBEB a little softer. That's information Audacy has and we just get to speculate on!
Exactly. It's felt like TDY isn't exactly a focus area for a while. Is it now? Who knows outside of those offices? No one. Maybe they're just taking in the cash it gets them--set it and forget it (I'm not being literal, of course).
Radio Processing in Philadelphia has been discussed in previous posts and from what I remember the consensus is that it isn’t very good. There was a rumor years ago that one of the Philly stations had just debuted an Omnia 11 which is supposedly the Cadillac of audio processors but no one could verify which station was using it. I’m not sure if it was ever confirmed that this was true and I’m also not sure if something bigger and better has come along since the Omnia 11 was new.
I’m not an engineer, far from it, but I’d like to think I know good audio when I hear it and for me you can’t beat the vintage processors and high end receivers from the 70’s. I’m open to the possibility that I haven’t heard the latest and greatest processor to ever hit the airwaves but if I have it didn’t leave an impression with me. Admittedly tho most of my radio listening is on SiriusXM and their audio is awful.
As far as the best sounding audio within a 50 mile radius of Philadelphia, that prize in my humble opinion belongs to WVLT. I don’t know what they’re using on the air but my guess is that it’s ancient and it sounds fantastic.
I wonder what they will do with WOGL?? Are they going to stay where they are or are they going back to Oldies??
Going back to oldies, after a rebrand to be about 70s, 80s and 90s (which are quite old)? No. No one is going back to that.
Why would they go back to a format like oldies that materially underperforms, has very little listener interest and no advertiser support?
I think WOGL’s playlist is much closer to classic rock with B101’s is much closer to pop/adult contemporary. You can have 2 different stations playing music from the same time period with very different music mixes and audiences.
The shared songs indeed aren’t the most important, though certainly relevant. It’s everything else—the songs not shared, the presentation, the style. That’s what creates the separation and the opportunities for synergy.
So, I'm just gonna harp on this for one more minute. I was just in the car for all of seven minutes and I tooled through the "dial." I stopped at B101.1 because they were playing "Baby Baby" by Amy Grant--a song I have loved and have listened to probably 10,000 times since it was released (and which B101.1 didn't touch while The Breeze was around, but I digress). There is no way they could possibly want the station to sound this bad. I mean, is anyone there even listening to what they're putting on the air? The bass was off-the-charts ridiculous, and it otherwise sounded like someone had just twiddled all the levels at random. The vocal sounded like it was coming through a drainpipe from another floor of a building.
They get ratings and they're making major bank, I get it. But the station sounds terrible. Is listener fatigue no longer a consideration? I mean, people turn the dial for all sorts of reasons, some of which they're not entirely aware. And a familiar favorite sounding like garbage could definitely be an impetus for hitting the SEEK button, no? Not much different than hearing a favorite song through static. Who would sit through it?
No. The morning show producer was tracking nights.
Thank goodness they’re innovating the market with fresh and original programming.
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