These days it's all about the bottom line for the cluster, and the larger company. A poorly functioning cluster in one city can cause layoffs across the board in all of the locations that the corporation owns. Or and underperforming station in a cluster can affect the operations of even the top biller.
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Another Departure from WMMR
- Thread starter Jacko
- Start date
Ranking high in whatever key demo is not the whole battle. Advertisers are getting better and better at buying actual audiences, not a rank. They have a plethora of options and their budget is going to be spread thinner, and that is setting aside any macroeconomic issues.
MMR is still my favorite overall, but no one will argue that its not what it was 10 or more years ago. That statement can be said around the dial imo
A business isn’t the same after a decade? Good, it shouldn’t be.
Not all change is good. It may be a business but that station shaped my music taste. Only thing keeping the vibe alive is Pierre and BamBam. Now, its just feels like just another station on the dial. But thats what Beasley wants i guess.
Change and evolution is a part of life. We all move on and not everything can stay frozen in time.
I'm sure Beasley did not want to make the cuts, but, when your stock is trading at below $1 per share you cut payroll. It has happened to me personally three times in my 31 year career in the pharmaceutical industry as a scientist. Their sports station in Boston, WBZ-FM is doing quite well in the ratings just like WMMR. They cut on air staff there too.
All I I really said was that how well they are performing is open to interpretation, and the actions taken by corporate must mean that their interpretation wasn't positive and appreciated.
Those last 2 Xmas ratings and even the 1st month of the new year are their own entity....look back and see WMMR together with WMGK have maintained a very good wall of rock in Philly.
They compliment the low rating second sports station in the market which must have the best ratings to revenue ratio in the nation recently. and there's WBEN who has nicely been a burden for Audacities cluster mates WBEB and WPBl-G-WOGL-WOBL(sp?).
We all know the basics, stockholders demand growth and radio does not really offer it. But sustainable income that's been fairly consistent up until the Covid era should be a win.
Besides those who made a fortune from radio in the late 90s really should pay it back to radio to at least allow for the talented people who do talented things that are appreciated by their respective market to keep entertaining.
Is it not just a fraction of cost in comparison to what is being thrown at other kinds of media to replicate what radio already does(done in the past tense is more accurate) and continue to fail at every attempted execution?
Those last 2 Xmas ratings and even the 1st month of the new year are their own entity....look back and see WMMR together with WMGK have maintained a very good wall of rock in Philly.
They compliment the low rating second sports station in the market which must have the best ratings to revenue ratio in the nation recently. and there's WBEN who has nicely been a burden for Audacities cluster mates WBEB and WPBl-G-WOGL-WOBL(sp?).
We all know the basics, stockholders demand growth and radio does not really offer it. But sustainable income that's been fairly consistent up until the Covid era should be a win.
Besides those who made a fortune from radio in the late 90s really should pay it back to radio to at least allow for the talented people who do talented things that are appreciated by their respective market to keep entertaining.
Is it not just a fraction of cost in comparison to what is being thrown at other kinds of media to replicate what radio already does(done in the past tense is more accurate) and continue to fail at every attempted execution?
A key phrase is "up until the COVID era." Even if you took that as the only economic factor (and that is far from the case), respectfully, that doesn't matter. Things are what they are. When revenue plunges, and doesn't fully bounce back, the wins you had before are great for nostalgia, but nothing more. We don't live in a fairy tale world where undefined "people who made a fortune" decades ago are under some obligation to "pay it back."
The audience is migrating, or splintering if you prefer. The idea that anyone, no matter what they supposedly made 30 years back should fund everything to be exactly what it was before is just absurd from a business standpoint.
The audience is migrating, or splintering if you prefer. The idea that anyone, no matter what they supposedly made 30 years back should fund everything to be exactly what it was before is just absurd from a business standpoint.
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