Interesting article: Gen Z and young millennials' surprising obsession
Perhaps the perception that Classical is for “old White geezers” is changing?
Perhaps the perception that Classical is for “old White geezers” is changing?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Gen Z reviving Classical Music?
- Thread starter Mediafrog+
- Start date
And the opposite may also be true. Good music wins over so-called expectations of listener by demo. I am a baby boomer and still can appreciate quality songs from today. But I will say it takes an open mind.
Perhaps, but like "hipsters" before them about a decade ago, Gen Z's appreciation for classical music could also just be a fad or passing trend. Remember, for a time, Gen Z'ers were into older technologies like flip phones, older Polaroid cameras and camcorders, record players and thrift store finds. I'm not sure if it made them nostalgic for stuff they once saw at granny's house and by now it's somewhat rare enough that they saw their use of it as being 'trendy' or what the case was, but yeah....
What is described in the article sounds more like remixing classical music, ala Emerson Lake and Palmer, than performances of the works of Strauss and Telemann.
From The Beginning what is old will become new. And now I have to go to YouTube to hear it again. Nothing will stop me. It is better than any drug or drink.
Last edited:
This is crazy...are there people in this forum that do not know the difference between "Classical" music and "Classic Rock" ? Huh ?
I should also add that we have discovered that there are folks who also don't know the difference between the now nearly defunked "Beautiful Music" format and "Classical" music...oh well...
I should also add that we have discovered that there are folks who also don't know the difference between the now nearly defunked "Beautiful Music" format and "Classical" music...oh well...
Last edited:
Well, there has always been elements of classical music in rock. Admittedly only with some artists, but it exists. I don’t think it is an issue of not differentiating the two forms, it is acknowledging the two can combine. Just using a bit of critical thinking here.
Last edited:
What that shows is partly in the sampling issues of Nielsen in 18-34. They have issues in some markets that are so significant that those markets are not accredited by the MRC.
But the bigger part of the "revelation" here is the fact that we look at share, not rating. So we don't see the decline in radio usage, which is enormous.
As the usage of radio by young adults declines, stations with niche appeal still have low ratings... but as the mass appeal stations and formats get less and less FM over-the-air listening, the niche formats suddenly are "in the game" because the erosion of all the others has made them look better.
For those unfamiliar with "rating" and "share"... we talk about "ratings" in these groups, but the data we are looking at is really "share".
Share is the percentage of radio listeners who are using a specific station. There are always 100 total shares in any report.
Rating is the percentage of all people, whether they are listening to radio or not. At present, in any given market in the 6 AM to 7 PM dayparts, between 3% and 4% of 18-34's are listening to radio. In 25-54 it is around 5% and in 35-64 it is around 6%.
23 years ago, the Persons Using Radio was around 16% to as high as 20%. So, while 85% of people still use radio, the amount of radio "consumed", measured in hours, had declined by 75% to 80%.
I owned, at one time, both a classical music station and a Beautiful Music station in the same market. Many, many of the Beautiful Music listeners call that station "classical music". If nobody sang, ever, it was "classical".
I guess there is a lot of confusion about classical music. Seattle has a non commercial classical station not run by a college or university. They do solicit for funding. I believe there are a few other larger markets that do to. My Dad loved KING FM in his later years. He wasn’t much of a fan of Abba or Bo Donaldson and the Heywoods, however.
Last edited:
You can't "defunk" something that never had any funk to begin with!
So Walter Murphy's "A Fifth of Beethoven" was ...?
... was not as good as a fifth of Chivas Blue.
Oy Vey !
Give me Irish Whiskey !
Or a fifth of Cuervo (750 ml doesn't have the "pizzazz" of "a fifth").
Some Miami station, maybe it was WVCG, used the term, Semi-classical.
I was too young to want to listen to them, so what did that mean?
- Status