Holiday '22 PPM

[DrAkbar]

What in the Wide, Wide World of Sports is a goin'on with the useless Holiday numbers?

https://ratings.****************/cgi-bin/rol.exe/arb057

Two things for certain: We Need the Old Gringo or PJC1961 to spill the beans on demos; and KJZZ has made KTAR go from bad to badder. YIKES!

 

[davideduardo]

I communicated via telegraph with Old Gringo and he reports:

25-54
KESZ 17.1
KSLX 5.7
KUPD 5.3
KMXP 4.8
KLNZ 4.2
KHOT 4.0
KALV 3.8
KYOT 3.7
KMVA 3.3
KNIX 3.3
KMLE 3.2

KTAR FM checks in at 23rd. KOOL-FM is 18th. KTAR-AM is 32nd KFYI is 29th.

KOAI is 3rd in 65+, but 25th in 25-54. In 65+ it is beaten by KJZZ and KESZ with its team of merry carolers.

We are a long way from when people went to Phoenix as a cure for tuberculosis.

 

[tbolt909]

KOAI is 3rd in 65+, but 25th in 25-54. In 65+ it is beaten by KJZZ and KESZ with its team of merry carolers.

We are a long way from when people went to Phoenix as a cure for tuberculosis.

They might find some open plots at Boot Hill. Pretty sure the WOW Factor isn't targeting 25--54. Their audience may very well once had TB or even Diphtheria...

 

[davideduardo]

They might find some open plots at Boot Hill. Pretty sure the WOW Factor isn't targeting 25--54. Their audience may very well once had TB or even Diphtheria...

... or the Plague.

The issue is about sales. The owner's other two station outbill WOW by about 3-to-1.

 

[DrAkbar]

I communicated via telegraph with Old Gringo and he reports:

25-54
KESZ 17.1
KSLX 5.7
KUPD 5.3
KMXP 4.8
KLNZ 4.2
KHOT 4.0
KALV 3.8
KYOT 3.7
KMVA 3.3
KNIX 3.3
KMLE 3.2

KTAR FM checks in at 23rd. KOOL-FM is 18th. KTAR-AM is 32nd KFYI is 29th.

KOAI is 3rd in 65+, but 25th in 25-54. In 65+ it is beaten by KJZZ and KESZ with its team of merry carolers.

We are a long way from when people went to Phoenix as a cure for tuberculosis.

...and even further from when Country ruled the ratings!

Glad the Old Gringo responded to your telegraph. Pls send him our regards and there's a complimentary slice of apple pie waiting for him at the Big Apple restaurant on his next visit to Ladmo Land!

 

[indieradioguy]

Yeah, but no longer "Live & Local" - outsourcing majority of its broadcast day to Beans & Rice - is still top biller. 23rd? Woo-hoo-!

 

[pjc1961]

Covering the survey period from Thu. 12/8/2022 thru Wed. 1/4/2023,
Top 5+ demo rankings for 25-54, 18-34 + 18-49:
AllAccess Demo Ranking Analysis - Holiday 2022 (scroll down to see Phoenix market)

25-54: see David E's post #2 in this thread
18-34: 1. KESZ 2T. KALV 2T. KMXP 4. KMLE 5. KDKB (down from #2) 12T. KSLX 12T. KYOT (down from 5T)
18-49: 1. KESZ 2. KUPD 3. KMXP 4. KALV 5. KHOT 6T. KLNZ 6T. KYOT (down from #2) 8. KSLX (down from 5T)

 

[Legend City]

I swear, KTAR could run infomercials all day and do better. Angry white guy snit talking radio isn't that compelling any more.

 

[KeithE4]

I swear, KTAR could run infomercials all day and do better. Angry white guy snit talking radio isn't that compelling any more.

I ass-u-me that is also true of KFYI and the other Ancient Modulation redneck-babblers?

 

[indieradioguy]

I swear, KTAR could run infomercials all day and do better. Angry white guy snit talking radio isn't that compelling any more.

Compelling? No.

Profitable? Yes.

All together, everyone: They're still the top biller in this market.

 

[DrAkbar]

Compelling? No.

As compelling as a bowl of rice 'n beans.

Profitable? Yes.

Yes, but I Heart is probably more profitable due smaller overhead.

All together, everyone: They're still the top biller in this market.

Not bad for a 2 1/2 station cluster!

 

[davideduardo]

As compelling as a bowl of rice 'n beans.

 

[KilowattKat]

Yikes, a below 2 share, 32nd in the big money demo, and still the top biller!? Do they have a sponsor for every piece of the station, including the building's restrooms? They have proved you can make a lot of money with putting in very little effort.

And what in the wide, wide, world of sports is going on with the once mighty KZZP, more than the CHR doldrums going on over there. They have never sunk this low, not even making it on to the Old Gringo's top 10 list, and overtaken by KKFR.

 

[Deus Ex Machiato]

Yikes, a below 2 share, 32nd in the big money demo, and still the top biller!? Do they have a sponsor for every piece of the station, including the building's restrooms? They have proved you can make a lot of money with putting in very little effort.

Credit where credit is due: The sales staff. They have a team of veteran players in that space, and some of those folks could sell Dr. Akbar on trading in the Gremlin for an EV. They market to companies that sell products to folks who will listen to angry white guy snit talking all day long (hint: other angry white guys) and more importantly those companies are obviously seeing a return.

 

[DrAkbar]

Credit where credit is due: The sales staff. They have a team of veteran players in that space, and some of those folks could sell Dr. Akbar on trading in the Gremlin for an EV.

YIKES! I wonder if we'd get a credit for the carbon offsets we've been buying all these years? The Nurse and I'd consider parting with the AMC-mobile if they'd part with Dave Ramsey.

 

[davideduardo]

YIKES! I wonder if we'd get a credit for the carbon offsets we've been buying all these years? The Nurse and I'd consider parting with the AMC-mobile if they'd part with Dave Ramsey.

No credits, as they were cancelled out by excessive in-cabin gas emissions.