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Holiday PPM's

Miguelito

Miguelito

B101 scores 16.8 for the Holiday book.

KYW had a very good book.

WMMR has been on quite a slide (8.7 – 7.9 – 7.4 – 6.1 – 5.4).

Big 98 (4.7 – 3.0)’s listeners must have been at sister B101 for Christmas dinner.

WPPZ came back down to earth (3.3 – 2.3).

Another holiday tradition ruined: It’s often mentioned that WRFF suffers during Christmas. They were up a tenth in the December book and they matched that in the Holiday book.

Aside from WTDY being the lowest-rated local FM in the city, nothing else is jumping out at me aside from the usual wobbles.

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Isn't it curious that streams, HD2's, and even HD2 streams show up in the ratings, but the stream of B101.1's main channel, with it's huge 16.8, doesn't? One might suspect with that kind of demand, some folks would have listened to the stream at some points, but apparently not?
 
An interesting point. If I’m listening in my home, it’s a stream. I’d be lucky if one of the few functioning radios has batteries in it.
 
Honestly, this book is always a throwaway other than seeing how high WBEB can climb with the jingle tunes.
Pretty much any station that targets females in some way will see decreases.

The only things that jumped out at me:
The absolute punch to WOGL's numbers. We expect them to go down, but ouch.
WEMG, which used to handily hold the Spanish lead in the public numbers, is behind WHAT and of course the full-market WUMR. How much of that is their bankruptcy, bad programming, WUMR taking most of their listeners etc?
No WJBR? I honestly don't remember if they were missing from previous months. But we know Beasley subscribes, so why are they not appearing?
 
atthestars said:
No WJBR? I honestly don't remember if they were missing from previous months. But we know Beasley subscribes, so why are they not appearing?
Click to expand...

Maybe they no longer subscribe? I'm not sure why they were putting out the money anyway.

An aside: During the season, I listen to Christmas music exclusively and, this year, when I had to make a choice, it was always WJBR. I'd check out 101.1 if WJBR was in commercials, but I always went back to 99.5. Aside from 101.1 sounding like garbage, it was super-obvious to me that they completely tossed the ultra-researched library of Jerry Lee era.
 
Those are where things actually enter relevance. Interesting that MGK is a touch higher in the youngest age bracket, and that WIP isn‘t in that one. Clean sweep for the top 2 slots, pretty solid by both, while Ben makes it to all three of the groups. Perhaps more interesting is who’s not there. At all.
 
Miguelito said:
Isn't it curious that streams, HD2's, and even HD2 streams show up in the ratings, but the stream of B101.1's main channel, with it's huge 16.8, doesn't? One might suspect with that kind of demand, some folks would have listened to the stream at some points, but apparently not?i
Click to expand...
I believe I’ve read previously on this board that the stream is only broken out separately if the advertising on the stream differs from the broadcast ads. If the ads are the same on both platforms there is not a separate rating for the stream
 
Larry said:
I believe I’ve read previously on this board that the stream is only broken out separately if the advertising on the stream differs from the broadcast ads. If the ads are the same on both platforms there is not a separate rating for the stream
Click to expand...
Yep. Full 100% simulcasts allow a station to tell Nielsen whether to split the listing or to combine them. For sales, it is a no-brainer to combine. So any simulcast partner, whether an HD-2, HD-3, stream or an FM's simulcast with another FM or an AM are almost always combined under the most important station of the combo.
 
Miguelito said:
Isn't it curious that streams, HD2's, and even HD2 streams show up in the ratings, but the stream of B101.1's main channel, with it's huge 16.8, doesn't?
Click to expand...
The originating station is generally a combination of multi-signal or stream numbers as long as they are 100% simulcast.

HD-2's and HD-3's and beyond are considered the originating signal for simulcasts with streams and FM translators. So most "HD" listings include a translator, although there are a couple nationally that are rated stand-alone streams.
 
Only thing is: with WBEB being an Audacy station, it is very likely that the ads online did not match the ads over-the-air.
Thus, there'd be a separate stream listed, *if* it is encoded (which most Audacy streams are).

Unless: for this particular period, WBEB decided to run the same ads on all platforms so that the shares could be combined in Total Line Reporting.
 
pjc1961 said:
Only thing is: with WBEB being an Audacy station, it is very likely that the ads online did not match the ads over-the-air.
Thus, there'd be a separate stream listed, *if* it is encoded (which most Audacy streams are).
Click to expand...
Good point. However, the original poster wondered why the HD-1 did not show while the HD-2 apparently did. So either the HD-1 is a true analog channel simulcast and combined, or it simply did not show in the Philadelphia MSA while the second channel did,
 
pjc1961 said:
Only thing is: with WBEB being an Audacy station, it is very likely that the ads online did not match the ads over-the-air.
Thus, there'd be a separate stream listed, *if* it is encoded (which most Audacy streams are).

Unless: for this particular period, WBEB decided to run the same ads on all platforms so that the shares could be combined in Total Line Reporting.
Click to expand...
From my tired old eyes looking at the chart, the HD1 had not appeared at all, so it wasn't a this-period type of thing(?). So does that leave (a) not encoded (unlikely?) or (b) a true simulcast ads and all? Beats me, can't say as I compared the two. Interesting nonetheless.
 
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