Holiday 2022 numbers are here

[Mediafrog+]

Holiday numbers: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Monster numbers for Sunny's Christmas music.

KSBJ back up to #2 after a leaner December.

Bit of a drop for The Eagle.

93Q doing well. Note that they and The Bull combine for 9.0, so Country doing fine in this market.

Smaller Box.

KRBE down as well.

Alleged panel imbalance causing unusually bad numbers for KLTN?

The Beat with a slower pulse.

610 is shredding 790 in the sportstalk arena, guessing due to no Astros and the Rockets being beyond awful.

KHCB in the twos? Maybe the billboard campaign is raising awareness of the station?

Country Legends still stuck in the mid ones. Maybe time for a change after 20 years. Would love to see how Red Dirt Country would do on 97.1.

La Raza also stuck in the mid ones; likely panel issues there as well...or is something else going on?

Our favorite dumpster fire, KROI, still wobbles around in the zeroes. Alfred, please sell this station so MrTejano won't have to put up with me asking you to sell the station every four weeks.

Classical with a 0.5 on an HD-2 with no translator? Bravo!

 

[jt99]

I believe KSBJ usually plays Christmas music during December, so it's likely that caused the rise. I'm guessing all the listeners who left other stations probably split between KSBJ and KODA. Yet KKHH is actually up by .1, perhaps not as much overlap in listeners between them and KODA as before?

The KLTN drop is pretty standard for this time of year due to Raul Brindis being on holiday break and the shows during the time being pre recorded, but the drop this year isn't as big as it has been in years past. Though with said alleged panel imbalance already having caused them to drop pretty low last book, I guess there wasn't much lower for them to go. I still find it weird that this imbalance is seemingly only affecting Houston, given KLNO in Dallas and WOJO in Chicago are still doing just fine.

 

[HTX]

I believe KSBJ usually plays Christmas music during December, so it's likely that caused the rise.

That is correct. They played Christmas music last year as well as Spanish language Christmas on KHVU.

 

[Huff]

Would love to see how Red Dirt Country would do on 97.1.

That format doesn't do well in the ratings anywhere it's done; it has a very passionate, yet very small, fanbase.

 

[pjc1961]

Covering the survey period from Thu. 12/8/2022 thru Wed. 1/4/2023,
Top 5+ demo rankings for ages 25-54, 18-34 + 18-49:
AllAccess Demo Rankings Analysis - Holiday 2022 (scroll down to see Houston market)

25-54: 1. KODA 2. KTBZ 3. KKBQ 4. KKHH 5. KSBJ (up from #9) 6. (unlisted) 7. KGLK 8. KRBE
18-34: 1. KODA 2. KTBZ 3. KILT-FM 4T. KGLK 4T. KBXX
18-49: 1. KODA 2. KTBZ 3. KKHH 4. KKBQ (up from #8) 5. KSBJ (up from 10T) 6. (unlisted) 7. KRBE 8. KGLK
-------11T. KOVE (down from #4) 11T. KQBT

 

[tb_]

That format doesn't do well in the ratings anywhere it's done; it has a very passionate, yet very small, fanbase.

The fan base is definitely increasing, to the point where even KILT is starting to incorporate some Texas red dirt content in their playlist, albeit well-known hits. I think a station playing 90s-2010s hit country + red dirt may do well, especially as a cross sell with the AC-styled KKBQ... Similar to the KSCS/KPLX combo in D-FW.

 

[davideduardo]

The fan base is definitely increasing, to the point where even KILT is starting to incorporate some Texas red dirt content in their playlist, albeit well-known hits. I think a station playing 90s-2010s hit country + red dirt may do well, especially as a cross sell with the AC-styled KKBQ... Similar to the KSCS/KPLX combo in D-FW.

The core issue here is twofold:

First, the non-Hispanic white population of the market is declining. That's not a format that even later-generation Hispanics, Asians or Blacks would like.

Second, the Houston sample is troubled, thus the lack of accreditation. Anything but mainstream formats runs the risk of erratic or inaccurate measurement.

 

[Mediafrog+]

That format doesn't do well in the ratings anywhere it's done; it has a very passionate, yet very small, fanbase.

I also hear that Red Dirt Country skews old, which is somewhat surprising as it appears there is plenty of new music being produced in the genre.

I can’t say I’m a fan, but I do find it intriguing as an option to differentiate a Country station from its format competition. Red Dirt does have a number of outlets in Texas; I think Abilene just had a station flip to the format.

The current Country Legends format seems to be running out of gas after 20 years. The music is quite old, and I imagine the audience is as well. I’m just thinking of future options for 97.1.

I’ll beat the drum again for 97.1 and 92.1 coming under common ownership which would open the door to (reestablishing) a simulcast which would afford more format options. The 92.1 signal is strong in the central and southern areas of greater Houston metro, while 97.1 does well in northern areas (it is solid in Montgomery County.)

It wouldn’t surprise me to see 97.1 spun off to a national religious broadcaster if Cox gives up on the station. Although a rimshot for Houston metro, the signal does cover a huge area of southeast Texas, with virtually none of it wasted over water.

First, the non-Hispanic white population of the market is declining. That's not a format that even later-generation Hispanics, Asians or Blacks would like.

The current format on 97.1 doesn’t appeal to those demographics, either. Just thinking of future options. Would love to hear some ideas…?

 

[Huff]

Country Legends still stuck in the mid ones. Maybe time for a change after 20 years.

But they have changed. There was a major overhaul of the music in the fall - the remaining 60s and 70s titles are practically all gone, replaced by even more 90s titles. A sample hour today had an average vintage of 1989.6, with titles spanning from 1982 to 1996.
December was the station's best month in 25-54 in over a year. It's hard to imagine Cox moving KTHT any newer than they have for fear of cannibalizing the upper demos of KKBQ, the station it is designed to protect.

 

[Engineering]

Our favorite dumpster fire, KROI, still wobbles around in the zeroes. Alfred, please sell this station so MrTejano won't have to put up with me asking you to sell the station every four weeks.

Even though you seem to believe that KROI is a dumpster fire, they still bested KPRT. One wonders where all the money went after the sale of their Lovett property in Midtown. Certainly not in superior programming.

And if KROI is the dumpster fire, KQBU is the dumpster filled with chicken byproducts after a month in Texas summer heat. Of course, if they're trying to compete for a share of the Houston market, they brought a pocket knofe to a gunfight.

 

[davideduardo]

And if KROI is the dumpster fire, KQBU is the dumpster filled with chicken byproducts after a month in Texas summer heat. Of course, if they're trying to compete for a share of the Houston market, they brought a pocket knofe to a gunfight.

But they are sports formatted and don't strictly compete for general market dollars. And it has considerable tie-ins with the market's leading TV station.

 

[ChuckTiller]

Even though you seem to believe that KROI is a dumpster fire, they still bested KPRT. One wonders where all the money went after the sale of their Lovett property in Midtown. Certainly not in superior programming.

And if KROI is the dumpster fire, KQBU is the dumpster filled with chicken byproducts after a month in Texas summer heat. Of course, if they're trying to compete for a share of the Houston market, they brought a pocket knofe to a gunfight.

What does a station in Kansas City (KPRT) have to do with this?

Gospel 1590 KPRT

Just another ITMWPB Sites site

www.kprt.com

 

[ThatVoice22]

Even though you seem to believe that KROI is a dumpster fire, they still bested KPRT.... they (KQBU) brought a pocket knofe to a gunfight.

That's KPFT and a "knofe" might not be great at a gunfight either. Engineering, meet Proofreading.

 

[Engineering]

What does a station in Kansas City (KPRT) have to do with this?

Not sure, Chuck. But I suspect it's charting better than KQBU. Although KQBU is probably generating better numbers that KHTW, "Houston's Tejano Party Station." I'm presuming that the Tejano party is over before it ever started, because they're still stealing plays from the KLLS Musicradio 1300 playbook, meaning they're running music, on AM, with no paid sponsors. Which begs the question, who's paying the bills for a station with zero income?

 

[Engineering]

But they are sports formatted and don't strictly compete for general market dollars. And it has considerable tie-ins with the market's leading TV station.

They don't seem to be performing well in the sports market, and their "considerable tie-ins with the market's leading TV station" don't seem to be helping.