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KDAY in the IE.

3

34james

Banned
Ok so now KDAY is at a paltry 0.2 share for the inland empire. Its time to do some tweaking of the format otherwise just blow it up. Their billing is probably off for the IE too. Just saying
 
34james said:
Ok so now KDAY is at a paltry 0.2 share for the inland empire. Its time to do some tweaking of the format otherwise just blow it up. Their billing is probably off for the IE too. Just saying
Click to expand...
As mentioned before, much of the coverage area of that "other" signal falls on the unrated portion of the foothills from Azusa almost to San Bernardino itself. In that sense, it is a rimshot to the Inland Empire market and does not have anywhere near complete coverage.
 
That makes sense. I lived in the I.E. for the past four years (moved recently). And KDAY was bumpin' quite often in other cars while I would wait at red lights. Very "Millenial white/Hispanic dad"-friendly format, imo. Not sure how sale-able it is, but certainly didn't come across as a 0.2 share station.

But if KDEY is not reporting, than that explains it.
 
henry said:
That makes sense. I lived in the I.E. for the past four years (moved recently). And KDAY was bumpin' quite often in other cars while I would wait at red lights. Very "Millenial white/Hispanic dad"-friendly format, imo. Not sure how sale-able it is, but certainly didn't come across as a 0.2 share station.

But if KDEY is not reporting, than that explains it.
Click to expand...
It's not that they are not "reporting". It is that the area with their best signal is not in any rated market. That stretch of San Bernardino County that straddles the 60 from the LA county line to near the 210 is not in any rated market... not LA, not the Inland Empire.
 
If they break up the simulcast, it’ll add an interference zone from El Monte on east. It will hurt the ratings in the LA market. KDAY and KDEY are close to each other, their interference zone is within the LA market. Therefore they need to simulcast or KDEY needs to go silent.
 
NickD said:
If they break up the simulcast, it’ll add an interference zone from El Monte on east. It will hurt the ratings in the LA market. KDAY and KDEY are close to each other, their interference zone is within the LA market. Therefore they need to simulcast or KDEY needs to go silent.
Click to expand...
Good and valid point. Nielsen shows them as "SLR" or "single line reporting" for the LA book, but I can't figure out how it works for the IE.
 
NickD said:
If they break up the simulcast, it’ll add an interference zone from El Monte on east. It will hurt the ratings in the LA market. KDAY and KDEY are close to each other, their interference zone is within the LA market. Therefore they need to simulcast or KDEY needs to go silent.
Click to expand...
Several times I've seen 93.5 break simulcast. It never lasts long.
 
Interesting that the 2004 sale from SBS to Styles for the two 93.5 signals was listed as $120 million. The 2013 sale to Meruelo was for 15 million.
 
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