I'm on a music station that has ABC News for 60 seconds at 5 minutes after the hour
The same station also has state wide news or sports several times a day at the bottom of the hour
the same station also has local news at 5 after the hour 7am, 8am, noon and 5pm.
why 5 after? We're playing music when the other guys are doing spots and news.. and we keep ours shorter than they do when we run them.
Why 5 after instead of 5 before? If the audience wants to hear music, not news, they will presumably tune out station #1 when it goes to news, and you win the audience by playing music. But then won't those same listeners tune out your station when you go to news 5 minutes later, returning to station #1 for music and staying there for the next 55 minutes?
