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WBTA in Batavia Sold

S

SirRoxalot

According to FCC filings:

HPL COMMUNICATIONS, INC. is selling AC WBTA-A-W291DI-W261CR/BATAVIA, NY to MAJIC TONES COMMUNICATIONS, LLC for $425,000 ($5,000 deposit, $95,000 cash, $325,000 in a promissory note).

WBTA is 1KW non-directional daytime and 710W non-directional at night. The W261CR translator covers Batavia and environs well with a 250W signal on 100.1FM. The W291DI translator is also 250W and extends their coverage to the east on 106.1FM.

Majic Tones Communications was established in September 2022. Not much more info is available about the company.
 
www.insideradio.com

Deal Digest - February 24, 2023

Civic Media has had no shortage of deals during the past year, but it continues to find new corners of Wisconsin to grow into as it enters the Eau Claire
www.insideradio.com www.insideradio.com

Source: Deal Digest has noted a Sales Rep at WBTA will be backing the sale, giving some promise to continue the hometown sound.
 
WBTA is a well-established local radio station, a legacy in Genesee county. Good to read that a local account exec will be taking the reins and the local service continues. $100k down and $325k over 122 months is interesting. That's a 10 year term.
 
Rusty Bridges said:
WBTA is a well-established local radio station, a legacy in Genesee county. Good to read that a local account exec will be taking the reins and the local service continues. $100k down and $325k over 122 months is interesting. That's a 10 year term.
Click to expand...
From what I've been able to uncover he buyer is a 9 year sales vet at WBTA named James Ernst, his company is Majic Tones Communications. I wish him well.
 
Rusty Bridges said:
WBTA is a well-established local radio station, a legacy in Genesee county. Good to read that a local account exec will be taking the reins and the local service continues. $100k down and $325k over 122 months is interesting. That's a 10 year term.
Click to expand...
Agree, my uncle called it "The Batavia Station" which sounds like a good positioner or slogan to me!
 
Rusty Bridges said:
WBTA is a well-established local radio station, a legacy in Genesee county. Good to read that a local account exec will be taking the reins and the local service continues. $100k down and $325k over 122 months is interesting. That's a 10 year term.
Click to expand...
That means that the sale was for about 2 times annual gross billings. That is a very small station that bills less than $20 k a month!
 
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