RDV-FM is not the typical 2023 ‘standards‘ station playing soft hits of the 50’s to 70s with some MOR of that era. They are big band, swing all day as they have for 40-some years putting the original target audience in their 80’s and up & weekends are for a ‘younger’ audience with 1950’s r&b & doo-wop. I’m glad this programming still exists but I’m not sure who the audience is to keep this going as commercial radio here plays no music earlier than the 1980’s!
They do have sponsor announcements every half hour from local merchants. Those of the generation who grew up with this music and are still around don’t generally have much ‘disposable income’ to donate or someone else handles their finances. My Mom listened to RDV for many years but now at 98 she just doesn’t listen to radio anymore.
