The Salem Christian Talk and Teaching stations, such as WHKW, operate on a brokered programming framework. The preachers, national and local, buy their time and use their shows to seek donations to their ministries.
But the Conservative Talk stations, such as WHK, are only occasionally brokered. In the large markets, such as Cleveland, Salem employs the morning show host. (In smaller markets, there's no morning show, just syndicated programs.)
Obviously, the nationally syndicated talk shows, Dennis Prager, Hugh Hewitt, Mike Gallagher, Charlie Kirk, Sebastian Gorka and Brendan Tatum, are all paid employees. One show, that runs on both the talk stations and religion stations, the one-hour Jay Sekulow program, is paid. He spends a good deal of time seeking contributions to his legal foundation.
The Salem Christian Contemporary stations, including 95.5 WFHM, known as "The Fish," sell commercials as a secular station would. Nearly all large and medium markets have a Salem Religion and Salem Talk station, as well as some smaller markets. But I think there are only about ten FM music stations.