Radio has also had a secondary source of "income" that has helped the majors payoff some "debt." Real estate. I suggest this is going to cause an additional titanic response in the next half decade when all the towers that are suddenly leased vs. owned (and making these companies profit) have millions in new payments due. That will probably lead to a 1%-2% additional value decrease of property across the county on top of the yearly value decline of the stations and stocks.
BigA, we all have figured the eventual change in the economy would lead to more debt issues, reduced revenue and more employee cuts. I am somewhat surprised by the Sirius decline. A bit more than I would have expected. You are right about the change in businesses advertising. Fewer car dealers, restaurants, retail businesses. The interesting thing you note is the change of revenue INCREASE is in drugs, insurance, medical. But, that's not enough to offset conventional advertisers. The major products used by...people over 50, that agencies run from, are becoming the life blood of the industry. I think that is the issue that has really continued to plague radio. I have to think that these agencies will sooner than later "suddenly" follow the audience and follow more money for them and radio.