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Yet Another Financially Weak Broadcaster

Radio Business Report points out today that shares of religious broadcaster Salem Media Group have slid to below $1/share. With non-commercial religious operators such as EMF buying numerous stations all over the country, it's interesting that a commercial religious radio outfit is not doing too well.
Another Tanking Radio Stock
 
Radio Business Report points out today that shares of religious broadcaster Salem Media Group have slid to below $1/share. With non-commercial religious operators such as EMF buying numerous stations all over the country, it's interesting that a commercial religious radio outfit is not doing too well.
Another Tanking Radio Stock
Share price has, often, nothing to do with the profitability of a business. Salem is doing moderately well, despite the recession and the pandemic, but is "contaminated" by a couple of more prominent big radio companies that are in serious debt-related situations.

Salem operates a wide range of evangelical website and new media services, and many of their stations are brokered or conservative talk, not religious.
 
Here are the specifics of their 2022 earnings. It ain't pretty:


  • The company had a net loss of $2.2 million, or $0.08 net loss per share compared to net income of $16.8 million, or $0.61 net income per diluted share;
  • EBITDA (1) decreased 78.5% to $4.9 million from $22.7 million; and
  • Adjusted EBITDA (1) decreased 33.0% to $7.3 million from $10.8 million.

Their expenses increased by 5%, probably all due to inflation. But everything else, including digital and publishing, went down.
 
Radio Business Report points out today that shares of religious broadcaster Salem Media Group have slid to below $1/share. With non-commercial religious operators such as EMF buying numerous stations all over the country, it's interesting that a commercial religious radio outfit is not doing too well.
Another Tanking Radio Stock
Because like other broadcaster's that rely on advertising, ad revenue has been on a decline since the 2008 Recession. Doesn't matter what format.
 
Because like other broadcaster's that rely on advertising, ad revenue has been on a decline since the 2008 Recession. Doesn't matter what format.
But I believe that radio is no longer even half of Salem's gross income.
 
But I believe that radio is no longer even half of Salem's gross income.
I don't know, but according to the link, looks like broadcast radio is still the cash cow:
"Net broadcast revenue increased 4.5% to $53.3 million from $51.0 million"
"Same Station (1) net broadcast revenue increased 4.5% to $53.3 million from $51.0 million"
"Digital media revenue decreased 10.3% to $10.4 million from $11.6 million"
"Digital Media Operating Income (1) decreased 44.3% to $1.7 million from $3.0 million."
"Publishing revenue decreased 21.3% to $5.2 million from $6.5 million"

Here's the kicker:
"Total operating expenses increased 38.0% to $67.2 million from $48.7 million"

Seems like they're reasonably stable from a broadcast revenue perspective, but killed themselves with expenses.
Stand by for the outrage on this site when they Salem looks to cut some expense. (aka; FTE's)
 
Interesting that digital revenue went down, and by over 10%. And the digital operating income decreased by 44+%.

I thought digital was the future?

How much in operating expense increases would be for power for the stations' transmitters? Are electrical costs going up for a lot of stations? I've read some comments elsewhere that some radio stations are seeing those costs increase. Not sure what to believe, though.
 
I thought digital was the future?

That's what everyone thought. But an advertising depression doesn't just hit broadcast. It hit NPR's podcasting division, causing a 10% staff reduction. It hit SiriusXM too. So you have a glut of digital content, and a shortage of sponsors. All of Salem radio hosts do podcasts. The revenue is down, but the real drop was operating income, which means the cost of creating those podcasts increased, and perhaps the number of downloads decreased.

Are electrical costs going up for a lot of stations? I've read some comments elsewhere that some radio stations are seeing those costs increase.

That's a local issue, depending on where they get power. Of the utilities, I think natural gas is the one that's gone up the most. But everything has gone up, including insurance, property taxes, employee benefit costs, and basic office supplies.
 
Seems like they're reasonably stable from a broadcast revenue perspective, but killed themselves with expenses.
Stand by for the outrage on this site when they Salem looks to cut some expense. (aka; FTE's)

Part of the problem I see regarding expenses is a typical Salem cluster only has 2 or 3 stations. It's a smaller cluster than iHeart. That is inefficient. If you can spread office expense over 5 stations or more, it's more efficient. They don't have that.
 
Part of the problem I see regarding expenses is a typical Salem cluster only has 2 or 3 stations. It's a smaller cluster than iHeart. That is inefficient. If you can spread office expense over 5 stations or more, it's more efficient. They don't have that.
Could be, although since they've held the same amount of stations for several years, you wouldn't think that would account for a 38% expense increase inside of this year. I'm guessing there may have been some talent bonuses, unexpected CapX, or some combination timing around that percentage.
I'm not that familiar with Salem's programming/expense model, but I believe most of their talent is carried across markets, not just within a single market. But you're right; if your 'back-office expenses' are the same for two or three stations vs. four or five stations per market, there's probably at least a 30% loss of efficiency right there.
 
Salem is limited in what they do. That might be a problem if some of what they are doing is not as popular as it once was, or if they have a lot of competition. They have Brokered Preaching, which in general was always a profitable format for them. They also do CCM (K-LOVE will compete with them in markets where they have CCM stations, since EMF only avoids putting K-LOVE on in areas with a non profit CCM station), Conservative Talk, Conservative and Christian Media (Podcasts, Websites) Spanish Christian, Business News, 3 Classic Hits stations, a Country station, a Sports station, a Brokered Ethnic station, a few secular Spanish stations.

They also operate what I would consider the Christian Westwood One. The Salem Music Network, which feeds CCM, Contemporary Worship and Southern Gospel to other stations. Cumulus runs it on KAAY. Saga runs it on some of their signals. Non profits. There's also the Salem Radio Network which has their syndicated shows, and their news network. Lots of stations run SRN News. VCY America carries SRN News (They used to use USA Radio)
 
^^^^^ I think Salem has an online CCM / Praise station (not sure of the exact flavor) in some markets. Not sure why it wouldn't be over the air in others. I think Portland has an Over the Air Salem CCM / Praise station, though.
 
Salem is limited in what they do. That might be a problem if some of what they are doing is not as popular as it once was, or if they have a lot of competition. They have Brokered Preaching, which in general was always a profitable format for them. They also do CCM (K-LOVE will compete with them in markets where they have CCM stations, since EMF only avoids putting K-LOVE on in areas with a non profit CCM station), Conservative Talk, Conservative and Christian Media (Podcasts, Websites) Spanish Christian, Business News, 3 Classic Hits stations, a Country station, a Sports station, a Brokered Ethnic station, a few secular Spanish stations.

They also operate what I would consider the Christian Westwood One. The Salem Music Network, which feeds CCM, Contemporary Worship and Southern Gospel to other stations. Cumulus runs it on KAAY. Saga runs it on some of their signals. Non profits. There's also the Salem Radio Network which has their syndicated shows, and their news network. Lots of stations run SRN News. VCY America carries SRN News (They used to use USA Radio)
Doesn't sound that "limited" to me.
 
Doesn't sound that "limited" to me.

They have a focus on a limited type of content. Christian and Conservative. They have a lot of competition in what they do both for and not for profit.

They were in St. Louis for only a short period of time. That market has numerous Christian and Conservative radio stations and it wasn't easy to compete. They tried Conservative Talk, then Urban Gospel and Health Talk before selling the stations to Relevant radio
 
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They have a focus on a limited type of content. Christian and Conservative. They have a lot of competition in what they do both for and not for profit.
Considering 30% of U.S. Citizens consider themselves 'Christian-Conservatives", seems to me that's a pretty large audience to target.
 
I don't know, but according to the link, looks like broadcast radio is still the cash cow:
"Net broadcast revenue increased 4.5% to $53.3 million from $51.0 million"
"Same Station (1) net broadcast revenue increased 4.5% to $53.3 million from $51.0 million"
"Digital media revenue decreased 10.3% to $10.4 million from $11.6 million"
"Digital Media Operating Income (1) decreased 44.3% to $1.7 million from $3.0 million."
"Publishing revenue decreased 21.3% to $5.2 million from $6.5 million"

Here's the kicker:
"Total operating expenses increased 38.0% to $67.2 million from $48.7 million"

Seems like they're reasonably stable from a broadcast revenue perspective, but killed themselves with expenses.
Stand by for the outrage on this site when they Salem looks to cut some expense. (aka; FTE's)
Thanks for posting this... I did not initially find those figures and thought that Salem was quite a bit heavier in digital and non-radio, but obviously I was wrong. What is the big question is why the operating expenses increased so much... it sounds like some kind of one-time expense, like a lease pay-off or some kind of settlement that is not part of the "ITDA" of "EBITDA".

I believe that all of Salem's non-broadcast revenue is from faith-based Internet and publishing, so the question is whether the current economic situation is causing users / sponsors of those enterprises to cut back more than the advertisers have cut on their brokered and conservative talk stations.
 
Could be, although since they've held the same amount of stations for several years, you wouldn't think that would account for a 38% expense increase inside of this year. I'm guessing there may have been some talent bonuses, unexpected CapX, or some combination timing around that percentage.
As mentioned in another response, CapX generally would not be "expensible" in such a large amount and would likely be amortized over multiple years, not a one-time. A bonus might have been significant, IIRC, one of their principals retired recently and may have had some large amount due at that time (but that still seems very large). The only kind of one-time I can see that might approach that would be paying off a lease were they have moved corporate HQ or something like that.
I'm not that familiar with Salem's programming/expense model, but I believe most of their talent is carried across markets, not just within a single market. But you're right; if your 'back-office expenses' are the same for two or three stations vs. four or five stations per market, there's probably at least a 30% loss of efficiency right there.
I wonder how much of their "back office" like accounting, payables, traffic, continuity and the like is centralized. Even many smaller groups are consolidating those operations into one location... with the elimination of those old problems of having 3 or 4 stations in a cluster and finding out on Friday morning that "Pete" or "Mary" who are half of the traffic department got sick and won't be in for the 16 logs needed through the long weekend...
 
As mentioned in another response, CapX generally would not be "expensible" in such a large amount and would likely be amortized over multiple years, not a one-time.
That depends. You're correct in the case of budgeted 'capex', where an amount is effectively set aside for scheduled upgrades or replacement. Assets are then amortized over the expected life span, or a select number of months/years. Un-budgeted CapX is when some unexpected expense or series of expenses. For example; a real estate asset requires unexpected major renovations, or a manufacturer goes out of business and you're suddenly faced with unexpected replacement of all your network infrastructure. Another example is more recently, where a company gets hit by ransomware, requiring a massive IT overhaul, including network, servers, workstations, etc., to be entirely replaced.
I wonder how much of their "back office" like accounting, payables, traffic, continuity and the like is centralized. Even many smaller groups are consolidating those operations into one location... with the elimination of those old problems of having 3 or 4 stations in a cluster and finding out on Friday morning that "Pete" or "Mary" who are half of the traffic department got sick and won't be in for the 16 logs needed through the long weekend...
It's been a while, but I believe many of their markets are back office de-centralized. Believe finance, AP/AR, etc., is centralized, but not sure about Traffic, Operations, ect.
 
That depends. You're correct in the case of budgeted 'capex', where an amount is effectively set aside for scheduled upgrades or replacement. Assets are then amortized over the expected life span, or a select number of months/years. Un-budgeted CapX is when some unexpected expense or series of expenses. For example; a real estate asset requires unexpected major renovations, or a manufacturer goes out of business and you're suddenly faced with unexpected replacement of all your network infrastructure. Another example is more recently, where a company gets hit by ransomware, requiring a massive IT overhaul, including network, servers, workstations, etc., to be entirely replaced.
But then the old asset's remaining undepreciated value is written off and the new system is capitalized and depreciated according to accepted accounting principles and IRS rules.
It's been a while, but I believe many of their markets are back office de-centralized. Believe finance, AP/AR, etc., is centralized, but not sure about Traffic, Operations, ect.
Sometimes centralization causes a one-time expensible cost when all the local people in a particular function are let go and given severance while new people are hired in the centralized location. So, in this case, if Salem had centralized traffic and continuity and production, they might have had severance in a dozen or more market clusters and the start-up expenses of the new centralized function. That could be a sizable amount of money if changes in office space were involved, such as reducing local market square footage and building out at the new central location.
 
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