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CBS O&O new ident/logo

E

e-dawg

I know KPIX San Francisco, KCBS-TV/KCAL Los Angeles and recently KTVT Forth Worth Dallas have drop or modified their channel number and branding. For example KPIX 5, the (5) logo is drop and only mentions KPIX. KCBS 2 and KCAL 9 drop their channel number logo and only use KCAL NEWS as their news branding. KTVT still keep their channel number, but rename from CBS DFW to CBS Texas.

Will other CBS O&O drop their channel number and use their call letters as logo?
WCBS CBS 2 - New York
KCNC CBS 4 - Denver
WCCO CBS 4 - Minneapolis/St. Paul
WBBM CBS 2 - Chicago
WFOR CBS 4 - Miami
KDKA CBS 2 - Pittsburgh
KOVR CBS 13 - Sacramento
WBZ CBS 4 - Boston
WJZ CBS 13 - Baltimore.

I forgot to mention about Detroit drop their CBS 62 logo and switch to CBS News Detroit/ CBS Detroit.
 
While not a CBS O&O, Atlanta's WANF does not brand with its channel number (46), only as Atlanta News First. Long before as WGCL they branded as CBS Atlanta without mentioning their channel.

Their duopoly station, WPCH, has always branded as Peachtree TV without mentioning their 17 position, even when Turner and Time-Warner owned it.
 
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e-dawg said:
I know KPIX San Francisco, KCBS-TV/KCAL Los Angeles and recently KTVT Forth Worth Dallas have drop or modified their channel number and branding. For example KPIX 5, the (5) logo is drop and only mentions KPIX. KCBS 2 and KCAL 9 drop their channel number logo and only use KCAL NEWS as their news branding. KTVT still keep their channel number, but rename from CBS DFW to CBS Texas.

Will other CBS O&O drop their channel number and use their call letters as logo?
WCBS CBS 2 - New York
KCNC CBS 4 - Denver
WCCO CBS 4 - Minneapolis/St. Paul
WBBM CBS 2 - Chicago
WFOR CBS 4 - Miami
KDKA CBS 2 - Pittsburgh
KOVR CBS 13 - Sacramento
WBZ CBS 4 - Boston
WJZ CBS 13 - Baltimore.

I forgot to mention about Detroit drop their CBS 62 logo and switch to CBS News Detroit/ CBS Detroit.
Click to expand...
Some of the New CBS O&O logos also apply to CW Affiliates managed by Paramount and some secondary stations like KBCW San Francisco, WKBD Detroit, KTXA Dallas are some of them so far.
 
The CBS O&O transition is to "CBS [city]" for the channel branding and "CBS News [city]" for their newscasts. The "black box" part of the new logos is believed to be just a transitionary feature that will eventually be done away with as people recognize the new names. The new KTVT logo may still incorporate the "CBS 11" logo, but you won't hear "CBS eleven" on air anymore.
 
Joseph_Gallant said:
WBZ-4 here in Boston (which will celebrate it's 75th anniversary on June 9th) has arguably the most iconic call letters of any TV station in New England.

Any rebranding should include those call letters!
Click to expand...
There’s TWO stations that openly brand as “WBZ”. One is channel 4. The other is AM 1030, owned by iHeart and has a century of heritage behind it. This disparity happened when the former CBS Corporation, in their infinite wisdom, did not require that the radio station calls be changed when they were sold.

Suffice it to say, WBZ-TV will become “CBS Boston”. And viewers will not be upset about it.
 
e-dawg said:
I know KPIX San Francisco, KCBS-TV/KCAL Los Angeles and recently KTVT Forth Worth Dallas have drop or modified their channel number and branding. For example KPIX 5, the (5) logo is drop and only mentions KPIX. KCBS 2 and KCAL 9 drop their channel number logo and only use KCAL NEWS as their news branding. KTVT still keep their channel number, but rename from CBS DFW to CBS Texas.

Will other CBS O&O drop their channel number and use their call letters as logo?
WCBS CBS 2 - New York
KCNC CBS 4 - Denver
WCCO CBS 4 - Minneapolis/St. Paul
WBBM CBS 2 - Chicago
WFOR CBS 4 - Miami
KDKA CBS 2 - Pittsburgh
KOVR CBS 13 - Sacramento
WBZ CBS 4 - Boston
WJZ CBS 13 - Baltimore.

I forgot to mention about Detroit drop their CBS 62 logo and switch to CBS News Detroit/ CBS Detroit.
Click to expand...
For the KCAL News one I seen ones like that also get labeled as CBS Los Angeles in one of the Airchecks I seen.


Like this one or via CBS News app.
 
Nathan Obral said:
There’s TWO stations that openly brand as “WBZ”. One is channel 4. The other is AM 1030, owned by iHeart and has a century of heritage behind it. This disparity happened when the former CBS Corporation, in their infinite wisdom, did not require that the radio station calls be changed when they were sold.

Suffice it to say, WBZ-TV will become “CBS Boston”. And viewers will not be upset about it.
Click to expand...
https://en.wikipedia.org/wiki/WBZ-FM

There is a third one WBZ-FM owned by Beasley and it's a sports/talk station. But then again it's branded as the sports hub. At this point sure call letters have meaning to broadcast historians but for the general public not so much.
 
KDKA Pittsburgh they used the same setup as KPIX and KCAL-TV they remove the channel numbers and ID themselves as KDKA News on CBS Pittsburgh.
 
How can KPIX drop their signature Anklepants "5" logo?? They've had that thing since 1965! That can't be gone! Now I guess WJZ is the only one left, if they even keep it, which doesn't sound likely.
 
ssetta said:
How can KPIX drop their signature Anklepants "5" logo?? They've had that thing since 1965! That can't be gone! Now I guess WJZ is the only one left, if they even keep it, which doesn't sound likely.
Click to expand...
KPIX has to adapt of the streaming era where TV channels are found via Paramount+ and CBS News apps. also KBCW one of the CW affiliates managed by Paramount had to move their site within the CBS News Website.
 
e-dawg said:
I know KPIX San Francisco, KCBS-TV/KCAL Los Angeles and recently KTVT Forth Worth Dallas have drop or modified their channel number and branding. For example KPIX 5, the (5) logo is drop and only mentions KPIX. KCBS 2 and KCAL 9 drop their channel number logo and only use KCAL NEWS as their news branding. KTVT still keep their channel number, but rename from CBS DFW to CBS Texas.

Will other CBS O&O drop their channel number and use their call letters as logo?
WCBS CBS 2 - New York
KCNC CBS 4 - Denver
WCCO CBS 4 - Minneapolis/St. Paul
WBBM CBS 2 - Chicago
WFOR CBS 4 - Miami
KDKA CBS 2 - Pittsburgh
KOVR CBS 13 - Sacramento
WBZ CBS 4 - Boston
WJZ CBS 13 - Baltimore.

I forgot to mention about Detroit drop their CBS 62 logo and switch to CBS News Detroit/ CBS Detroit.
Click to expand...
KPIX 5, KTVT 11, KOVR 13 & WJZ 13 all have logos that aren't in line with their sister stations, yet they all identify the same way (Mainly under CBS News name ib the app but with their logo OTA)
 
Y2kTheNewOldies said:

Interestingly WCBS, KTVT and WFOR managed to keep channel numbers in their newscasts for now.
Click to expand...

This is how KCBS/KCAL should have gone with their rebrand, instead of this "KCAL News" nonsense. Please save the bulls***, consultant-laden drivel about how channel numbers don't matter, at least in some places.
 
Interesting one way they are promoting the CBS News app is that you can not only watch your local newscast but newscasts from other cities. This image is from a tv commercial for CBS News Philadelphia 7C4947BB-18C9-4E94-BCC9-EC04023B74C6.jpeg
 
ShawnHill1 said:
This is how KCBS/KCAL should have gone with their rebrand, instead of this "KCAL News" nonsense. Please save the bulls***, consultant-laden drivel about how channel numbers don't matter, at least in some places.
Click to expand...
Miss the old naming but at the same time Paramount has to adapt how TV's are made today and it's on apps. There was a study out there that at one point Palm Springs, CA was one of the TV markets that had the most viewers per capita using cable at one point. For now the ones CBS have done for San Francisco, Los Angeles, Pittsburgh, Detroit and Denver have their channel numbers removed. I don't have any direct proof that these cities have the most viewers per Capita using TV apps for now.
 
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