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Charlotte Ratings Updated 03/22/23
- Thread starter amfmradio1
- Start date
Beasley doing well in the top 3 rankings. Interesting the urban audience chooses V-101.9 while Power 98 has fallen back. And despite having a limited signal, K-104.7 remains strong, ahead of AC competitors 102.9 the Lake and Mix 107.9. But CHR continues to struggle for both Kiss 95.1 and Hits 96.1. Looks like 96.1 should concede to 95.1 and flip the format. Or Beasley could move the higher rated variety hits format from 104.7 to 95.1 which has a wider coverage area, although apparently I have been told here that wouldn't benefit the business model as they say advertisers may not be concerned with distant listeners.
WFNZ, WHQC and WPZS are all tied this cycle.
WKQC’s signal is not limited. It fully covers the Charlotte market.
I don’t know what happened to WKKT. It sounded really good in late 2021 and through most of 2022. The music is all over the place now, and doesn’t flow like it used to. A lot of the older songs they recently added don’t fit with the rest of the station. I think their decline is self inflicted.
WPEG is still strong in their target demo.
The older demos listen to the radio at higher rates and that is reflected in the ratings. 8.7 is actually WBAV’s highest 6+ share in over 10 years. Their all time record is 8.9, and they’re only 0.2 short of that. That record was set in 2012 when they were the only full market Urban AC.
104.7 is perfectly fine, it’s no worse than 106.5. Swapping formats causes enough confusion, if 104.7 is doing about as well is it possibly could. 95,1 is salvageable as long as they can navigate the CHR doldrums and it could confuse listeners trying to go back to the station.
When I lived south of Monroe, WNOK in Columbia caused problems.
The Lake is not AC, and if you want to get technical, especially given changes in how much 70s music they play, neither is WKQC.
WKQC comes in fine in Monroe. It doesn’t start cutting out until you’re east of Anson County, at which point you’re out of the Charlotte market. If you go south of Monroe, you’ll end up in Chesterfield County, SC which is not in the Charlotte market.
WKQC is tied for #2 in the ratings now, and was #1 several times last year. The signal is obviously not an issue.
I was still in NC, so yes, in the Charlotte market.
I call BS. Union County is entirely within WKQC's protected contour. There is quite a bit of distance between WKQC and WNOK's protected ranges. WKQC also consistently performs well in the ratings in Union County. It's a strong area for them.
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Regardless, I lived where I could pick up a lot of Columbia stations. A creek near my house flowed into a river which went into South Carolina.
So if I live on near the Mississippi in New Orleans, I should get stations from Memphis and St Louis and Davenport?
I’m (respectfully) confused as to why moving signals comes up almost every month in this sub-forum when a station is doing well? A #1 or #2 station is not going to move signals. The only time well performing signals generally move is when a station was launched on a poor signal but exceeds expectations in its target and is “promoted” to a higher powered signal that may be struggling since there’s even more listener potential. Those are normally rimshots or class A’s depending on the market. Where in the market would Beasley gain AC listeners on one of their other signals with 104.7’s format? And a move to 95.1 would hurt Kiss, which has been underperforming and is just recently starting to come back. Why move their signal and cause confusion? Now your lower performing station has to add trying to herd all of its listeners over to another signal.
104.7 is doing MORE than its job for the cluster and I’m sure Beasley is more than happy with the returns on 104.7 which was outside of the top 5 for most of the time it was under CBS/Infinity that I can recall. Putting it on a different signal and rocking the boat is insanity, especially when there’s very little to gain. Heck - they’d probably LOSE listeners between the two signals if such a switch happened. 104.7 has demonstrated multiple times it can lead the market with its current signal and format.
106.5 has bad signal degradation to the south/southwest, more than 104.7 supposedly has (although I have not had any issues with 104.7 in their market). I guess they should move to 96.1? </sarcasm>
104.7 is doing MORE than its job for the cluster and I’m sure Beasley is more than happy with the returns on 104.7 which was outside of the top 5 for most of the time it was under CBS/Infinity that I can recall. Putting it on a different signal and rocking the boat is insanity, especially when there’s very little to gain. Heck - they’d probably LOSE listeners between the two signals if such a switch happened. 104.7 has demonstrated multiple times it can lead the market with its current signal and format.
106.5 has bad signal degradation to the south/southwest, more than 104.7 supposedly has (although I have not had any issues with 104.7 in their market). I guess they should move to 96.1? </sarcasm>
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Of course, stations that are performing well or about the same can change frequencies - neither WYRD-FM nor WSPA-FM down in Greenville-Spartanburg are generally top performers, but Audacy opted to cut their losses with the AC so they can sell more political ads in NC and GA on the powerful C 98.9 signal that covers the entire market including small portions of NC and GA that the C3 106.3 can’t reach. I’ve just never seen a station change signals to an even stronger one when it’s already on a full market signal and in first place or the top 5 almost all the time.
If WNKS Charlotte swaps & moves to 104.7 then both Columbia and Charlotte would have CHR playing the same music for both cities on 104.7, and then 95.1 would be back to playing 80s and 90s hits, which used to play on 95.1 about 10-15 years ago. I wouldn't mind that, but we shall see, maybe not anytime soon tho.
Halfway between the 2 cities, WNOK and WKQC interfere in Lancaster SC greatly, but I've heard interference in parts of Rock Hill as well,
especially the southern part.
Also halfway, Chester SC used to hear 104.7 from Both Cities interfere, but now there's a new translator (for WGCD-AM) on 104.5 which overpowers that.
104.7 WKQC has a somewhat listenable but mostly weak signal here in Gaffney SC, and any further west going into Spartanburg County it completely fades out. Only rarely does WNOK interfere here.
Halfway between the 2 cities, WNOK and WKQC interfere in Lancaster SC greatly, but I've heard interference in parts of Rock Hill as well,
especially the southern part.
Also halfway, Chester SC used to hear 104.7 from Both Cities interfere, but now there's a new translator (for WGCD-AM) on 104.5 which overpowers that.
104.7 WKQC has a somewhat listenable but mostly weak signal here in Gaffney SC, and any further west going into Spartanburg County it completely fades out. Only rarely does WNOK interfere here.
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I would listen to WKQC regularly if the signal would reach Spartanburg County but unfortunately due to technical reasons it does not. But WNKS has a strong signal here, but it is not my first choice format these days. But I understand most of the Upstate is not a Charlotte market county, other than Rock Hill and Lancaster. But interestingly today WLNK gave away concert tickets to a Spartanburg listener.
I guess the TV market is considered different from the radio market. Because Chesterfield County is considered Charlotte TV market. So what is the radio market for Chesterfield County?
And even though Spartanburg County is considered GSP TV market, all the Charlotte TV signals can be received here, especially WBTV, WCNC, and WJZY. And WSOC-TV has a translator on Crowder's Mountain for Channel 9 that is easier to receive for ABC programming than 13-WLOS from Asheville.
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