Anyone notice all that fuss about WBFO's lack of storm coverage didn't hurt them much. Then again it could be said it didn't help either.
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Buffalo & Rochester February '23 trends
- Thread starter ckg279
- Start date
Remember that in diary markets each report covers a 12-week "three month" rolling average and not single 4-week "months" as in PPM markets. So an event that affected just a couple of days in one week was only felt in about 8% of the diaries and even then in just a couple of days within that week.
My thinking was it didn't hurt their reputation.
Memories of that sort of thing are amazingly short. In such an event, people who looked for radio coverage simply found that some stations did a good job and others did not and they will likely remember the good job and seek that station out again the next time there is breaking news... if they even use radio for that purpose any longer.
I just checked…Nielsen reports 65.5% of WBLK’s weekly 12+ cume composition is black.
But it varies considerably based on the ethnic composition of each market. This is a case where averages are very deceptive.
And that figure is for Urban, not Urban AC stations which are almost entirely Black in cumers.
The national number for Urban AC is 78% black, 12% white, 8% Hispanic.
And if you take out the Urban AC stations in SF and LA, the figure goes up to over 90% Black for Urban AC. Because both markets have such slow-percentage Black populations, the so-called Urban AC stations are really "rhythmic AC" and are nothing like the same-named format in Memphis, Atlanta or DC.
And there you have it ↑ straight from the horse's mouth. With 34.5% of the remaining cume parceled to "other," be that Hispanic or White folks (in the 'burbs) who cume the station in this diary market. This should help those here who wonder how WBLK can score such an impressive share to understand the numbers.
That doesn't make sense. The ad agency will buy the Country station that HAS the high ratings. That station is WYRK not The Wolf. Audacy can offer The Wolf as a "Throw in" when buying their other stations. That is almost certainly happening and is not generating any significant revenue. Nobody is buying The Wolf based on ratings...
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Once again: You keep focusing on one station in a cluster instead of looking at the entire cluster. Audacy has 26% of the market, making it the biggest radio group in Buffalo. They're now bigger than Townsquare. The Wolf is part of that. Repeat after me: Not every station can be #1.
Except that STAR and 107.7 might soon be sold in a Fire Sale. Keep shilling for them. The Wolf failed as a format and the results reflect that...
Nobody is "shilling" for anyone. Just stating facts and pointing out your mistakes.
You've never worked at an ad agency or sold to one, have you?
I've done both.
My experience with the operation of clusters goes back to the late 60's, and I found that nearly every buy I got (I owned 5 FMs and 4 AMs in the same market) was for two or more stations. In many cases, I packaged sets of stations together to get either one target group (based on age or income) or a broad spread of demographics. Even though some stations were rated lower than others, when combined my "set of stations" had higher reach than any other, and the bunch got the buy.
I've seen this over and over in more recent years since consolidation began in '95 in markets ranging from LA and Chicago to San Antonio and Miami... it is all about putting a bunch of stations together to look like a better and easier buy than anyone else.
Star 102.5 was put into the Audacy Atlas portfoilo. If memory serves, WLKK was not.
According to published reports, WLKK does not appear to be included in Audacy Atlas, however the "WUWU Mountain" tower site in Whethersfield township is in the AA portfolio.
Indeed; WGR/WWKB's site in Hamburg off Big Tree Rd. is also in that portfolio. Ditto WBEE in Rochester.
I think the only way WTSS ditches its format is if it gets sold to EMF. Audacy may not even sell it
Just pure guessing on my part, but....What if WTSS ISN'T the station that EMF is targeting? What if it's WLKK? Think about it for a second: With the transmitter in Wethersfield, it's about equidistant between the Buffalo and Rochester markets. IF EMF goes for WLKK, they'd get into the Buffalo market(and have a 250 W translator at 104.7 to cover some of the market that 107.7 doesn't reach)as well as another station for the Rochester market.
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