What should 93.3 do next?

[Cobra14]

What should this 93.3 do next? Time to move on. Every time the Mariners do well everyone just listens to 710.

If you had money to spend to reach the sports audience with advertising and you had to pick 710 or 93.3 during the baseball time? Exactly.

Time for something else.

 

[The New Chico]

Heck of an Aprils Fools question! Good one.

 

[xmtrland]

O..OO..Oh they could rebrand as the "New 93" and switch to a "Praise" format. You know return to their roots as a religious station.

 

[DMK]

They should flip and bring back Charlie and Ty. Get the old crew from the 1980s. Call it Retro 93.3.

 

[Cobra14]

O..OO..Oh they could rebrand as the "New 93" and switch to a "Praise" format. You know return to their roots as a religious station.

Or go with a simulcast of 1250 so you can keep up on your Punjabi lessons in crystal clear stereo. Except for places like downtown Seattle, Alki, Everett, Olympia, or anywhere that’s behind a hill from the 93.3 transmitter. Never mind, 1250 is good.

 

[Cobra14]

They should move BIN to 93.3 and put sports talk on 850 and 950 like back in the day.

 

[ksradiogeek]

What should this 93.3 do next? Time to move on. Every time the Mariners do well everyone just listens to 710.

If you had money to spend to reach the sports audience with advertising and you had to pick 710 or 93.3 during the baseball time? Exactly.

Time for something else.

Absolutely nothing. iHeart will throw $ for the M’s rights when the contract’s up on KIRO.

 

[fordranger797]

Absolutely nothing. iHeart will throw $ for the M’s rights when the contract’s up on KIRO.

Wouldn’t be so sure about that. I think Bonneville intends on keeping the Seahawks and Mariners and will spare no expense to do so. iHeart was luckily to grab the rights to the Kraken, but to be fair, I doubt that KIRO has money sitting around to take on the rights to another team and more local play-by-play.

What iheart should do is grab the rights to the Sonics (if they ever return). Then they have the Kraken and Sonics. Not as valuable as the Seahawks, but that will help them in the long run.

 

[Kelly A]

What iheart should do is grab the rights to the Sonics (if they ever return).

Likely not in our lifetime.

Then they have the Kraken and Sonics. Not as valuable as the Seahawks, but that will help them in the long run.

That depends on the broadcast rights fees. The Seahawks aren't cheap, no NFL team is. Radio stations in particular, only get so much inventory. For the Seahawks, I believe that amounts to pre, post-game and some halftime-inventory. With teams thinking they're going to make up players salary escalators through renegotiated broadcast rights charges, stations and RSN's around the country are struggling to make a business case for doing multi-season deals.

 

[Cobra14]

If they do in fact put Punjabi on 93.3 you can listen and learn how to order Vindaloo in their native language. That seems more valuable than what’s on there now. Might as well make it about food since everybody eats.

 

[DMK]

Don't forget 93.3 has UW football and men's basketball. While not in the same league as professional sports it does have a following. Unless IHEART believes it can make higher profits with another format, why would they change. But hey this board wouldn't nearly as fun if we couldn't play armchair QB from time to time.

 

[bobdavcav]

I've never understood the argument that industry folks make over and over again that being on FM is going to solve all the industry's problems. I have no idea whether 93.3 would do better as a second country station than it would under its current sports format, but so far, they don't seem to be doing any better on 93.3 than they were on 950. I said it in the thread about AM radio in electric vehicles yesterday and I'll say it here, the brands that moved to FM successfully are the ones that were successful on AM. I'm not convinced that moving the second ranked sports station in any market from AM to FM will suddenly rocket it into first.

 

[Cobra14]

I've never understood the argument that industry folks make over and over again that being on FM is going to solve all the industry's problems. I have no idea whether 93.3 would do better as a second country station than it would under its current sports format, but so far, they don't seem to be doing any better on 93.3 than they were on 950. I said it in the thread about AM radio in electric vehicles yesterday and I'll say it here, the brands that moved to FM successfully are the ones that were successful on AM. I'm not convinced that moving the second ranked sports station in any market from AM to FM will suddenly rocket it into first.

All moving to FM did was remove being on AM as an excuse for bad ratings. That and as one of my friends said “now you can hear how annoying their voices are”. They talk about what’s airing on the direct competition and expect people to stay tuned in when that subject matter is airing exclusively on the competition. Terrible business model.

 

[Kelly A]

I'm not convinced that moving the second ranked sports station in any market from AM to FM will suddenly rocket it into first.

In all my years in the business, I've never heard an expectation that anything will "rocket into first". That's just unrealistic.

 

[Cobra14]

I say they go with BIN on 93.3. Then they can come out with a massive press release exclaiming how supportive they are by relaunching the network on a “Full market signal” and the suits in the building can release statements full of platitudes about synergy and other buzzwords about being dedicated to it and whatever other things they typically say when do stuff like that. And then put the sports stuff back on AM where it belongs on both 850 and 950. Then sell those two stations along with 1090 to the sports teams or whoever.

Someone needs to make a corporate radio bingo card. Synergy, alignment, brand awareness, excited, looking forward to, can’t wait, new heights, leadership, strategy, reposition our brands. Hahaha