My mistake regarding 103.7's current programming.
They would use a portion of the cash proceeds from the WTSS / WLFP sales to fund the purchase of 97.1 in the scenario I laid out.
I don't see how that is relevant.
Adding 97.1 - if done at the right price - could complement 610 nicely, much like how 96.7 complements 1310 in North Texas.
Audacy has too much debt. Only way it would be able to make a play for 97.1 would be to trade another station for it.
They would use a portion of the cash proceeds from the WTSS / WLFP sales to fund the purchase of 97.1 in the scenario I laid out.
Think about the other FMs Audacy owns. They’re all better signals than 97.1.
I don't see how that is relevant.
Adding 97.1 - if done at the right price - could complement 610 nicely, much like how 96.7 complements 1310 in North Texas.