Of course it's a CBS owned stations wide thing to get all the CBS and CW affiliates managed by Paramount to be on the CBS News app.
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Eyewitness News name being retired
- Thread starter brettfern
- Start date
Think about it. 40-50 staffers participated in this effort, and the station still dropped all verbal references to "channel 3" and "CBS 3", let alone tossing Eyewitness News aside for the second time. If there was anything about "heritage" or "sentiment" for the old branding, wouldn't it have remained? Wouldn't there be more to this new "3" than merely serving as a silent marketing tool?
It's fascinating. KYW-TV has adopted all of the new CBS branding conventions, are calling themselves "CBS Philadelphia", and yet look and feel more like a Philly station than they ever have been.
Suuuuure, 40-50 people were "involved." One person, who had her mind made up and the support of a corporate "not really a mandate but really a mandate" behind her before she came on board gets the final say. Not people who get surveyed.
There's nothing especially more "Philly" about it. Oh wait, it's green. So yeah that's a thing.
There's nothing especially more "Philly" about it. Oh wait, it's green. So yeah that's a thing.
I've actually experienced a rebranding effort with an employer before. Takes time and effort. Beyond the cynicism and snark implying otherwise, there's good enough evidence to suggest this actually happened and really wasn't just an executive deciding things on a whim.
KYW-TV is a substantial rebuild project for CBS. The station had years of poor management and worse executive oversight at the top. EWN had deeply negative connotations in the Philadelphia market, with disadvantaged communities considering it racist. Those are not in dispute and have been documented on. Of course ownership will want the local people to have a say in the rebuild, to suggest otherwise is pure folly.
If this is a rebuild, I’d hate to see a tear down. Look, we all get this is a CBS mandate. No point in pretending this was somehow locally driven. There’s zero chance all the stations just happen to decide to do the same thing, but they can sell that to the public.
The tagline is better than Fox Philly’s insipid “we go there.” And their promos are above the amateur hour at Fox. Props for that.
The green is hideous. The weird pulsing esoteric heartbeat motif makes zero sense, and yeah, we know Eagles and all that.
They slapped new paint from the Home Depot bargain bin and a weird positioning statement on the same old same old. At least the failed 90s rebranding originated with doing something legitimately different. A flop, but different.
The tagline is better than Fox Philly’s insipid “we go there.” And their promos are above the amateur hour at Fox. Props for that.
The green is hideous. The weird pulsing esoteric heartbeat motif makes zero sense, and yeah, we know Eagles and all that.
They slapped new paint from the Home Depot bargain bin and a weird positioning statement on the same old same old. At least the failed 90s rebranding originated with doing something legitimately different. A flop, but different.
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To the bolded and especially the italicized... why? (I have lived outside the Philly DMA since 1985, except for four months in 1986 and 1987 when I lived in Cape May County.)
This is a corporate mandate to rebrand the newscasts, nothing more, nothing less. The same conclusion was coincidentally reached in all O&O markets? Sounds perfectly believable.
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