Los Angeles Radio Ratings: March 2023

[pjc1961]

Covering the survey period from Thu. 3/2/2023 thru Wed. 3/29/2023, age 6+ overall:

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

or RadioOnline Los Angeles Ratings March 2023

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KRTH 2. KIIS (up from #6) 3. KBIG 4T. KLVE 4T. KBUE (up from #7) 6. KOST 7. KRRL
18-34: 1. KIIS 2. KRRL 3. KRTH 4. KBIG 5. KYSR 6. KBUE (up from #11) 7T. KLLI (up from #14) 7T. KOST 7T. KTWV
18-49: 1. KIIS 2T. KRTH 2T. KBUE (up from #7) 4. KBIG 5T. KLVE 5T. KRRL (down from #1)

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Age 6+ overall for Riverside-San Bernardino:

Riverside/San Bernardino

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #28) Population: 2,209,500 Black: 189,700 – Hispanic: 1,279,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

 

[michael hagerty]

Covering the survey period from Thu. 3/2/2023 thru Wed. 3/29/2023, age 6+ overall:

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

or RadioOnline Los Angeles Ratings March 2023

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KRTH 2. KIIS (up from #6) 3. KBIG 4T. KLVE 4T. KBUE (up from #7) 6. KOST 7. KRRL
18-34: 1. KIIS 2. KRRL 3. KRTH 4. KBIG 5. KYSR 6. KBUE (up from #11) 7T. KLLI (up from #14) 7T. KOST 7T. KTWV
18-49: 1. KIIS 2T. KRTH 2T. KBUE (up from #7) 4. KBIG 5T. KLVE 5T. KRRL (down from #1)

*****************************************************

Age 6+ overall for Riverside-San Bernardino:

Riverside/San Bernardino

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #28) Population: 2,209,500 Black: 189,700 – Hispanic: 1,279,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

The RadioInsight Los Angeles ratings are stuck on February.

 

[michael hagerty]

Beyond all that----KRTH #1 and a really nice bounce back for KIIS. What the hell happened at KOST?

 

[34james]

I'm surprised KFROG is on top but I suppose alot of Hispanics like country music that's the
Only takeaway I could see.

 

[34james]

KRTH number 1 the rap songs have only helped them. Time to add some more 90's to the playlist

 

[34james]

KHTI is a joke 0.4 they're barely registered time to blow up the station. Classic hits should be the next format 80's and 90's just my opinion

 

[davideduardo]

KHTI is a joke 0.4 they're barely registered time to blow up the station. Classic hits should be the next format 80's and 90's just my opinion

The problem is that this is a limited signal that only covers about 40% of the market with a 60 dbu signal, and it wastes a big piece of its coverage over the NW corner of San Bernardino County (Pomona to near the city of San Bernardino along the 210 freeway) and can't really compete with other stations.

 

[davideduardo]

I'm surprised KFROG is on top but I suppose alot of Hispanics like country music that's the
Only takeaway I could see.

46% of the market is not Hispanic, and as more signals are broadcasting in Spanish, the remaining English language ones will benefit.

 

[34james]

The problem is that this is a limited signal that only covers about 40% of the market with a 60 dbu signal, and it wastes a big piece of its coverage over the NW corner of San Bernardino County (Pomona to near the city of San Bernardino along the 210 freeway) and can't really compete with other stations.

Not arguing with you David but don't you think a classic hits direction would help their billing. I'm sure there are advertisers that want to bill on kola but kola a lot of times has to say no due to the fact they have limited hours.

 

[34james]

I mean to say kola does not have a lot of open slots for advertisers as it's very popular. Khti could grab the advertisers that don't do ads on kola. Just sayin

 

[davideduardo]

Not arguing with you David but don't you think a classic hits direction would help their billing. I'm sure there are advertisers that want to bill on kola but kola a lot of times has to say no due to the fact they have limited hours.

KOLA has a reasonable rate for the size of its audience and the market it is in. The real issue is that the whole market just does not get bought in proportion to its size. It's 26th in population, but 45th in rank based on total radio revenue.

The issue with KHTI is if if goes classic hits, it can't compete with KOLA and only covers an area for local sales where KRTH is very dominant. And the area has very little local business... it's either chain stores or services and they will buy the big signal.

 

[34james]

So David what would you do with the station to make it profitable? Anything?

 

[ChannelFlipper]

... it's either chain stores or services and they will buy the big signal.

This is correct. Outside of a few places in Claremont, it is impossible to find good upscale non-chain restaurants.

 

[34james]

The only format hole is classic rock 70's and 80's that's the only format I know of in the IE that's not playing.

 

[TheMusicMan]

Beyond all that----KRTH #1 and a really nice bounce back for KIIS. What the hell happened at KOST?

That KOST drop looks fluky, although I’m guessing some share went to KRTH. They tend to switch off at the top. I’m partial to the latter station, but both sound great and are worthy competitors for one another.

The KIIS surge is also a bit abrupt, yet somehow feels more accurate than their recent rankings. Their product is on point.

Do we have any idea whether KROQ is making any progress in the key demos?

 

[davideduardo]

Do we have any idea whether KROQ is making any progress in the key demos?

25-54 from Jan to Mar, 2.4, 2.3, 2.0. 18-49 2.6. 2.4, 2.1 Not looking good. KYSR also off in about the same proportions. Not a good three months for alternative rock.

 

[TheMusicMan]

25-54 from Jan to Mar, 2.4, 2.3, 2.0. 18-49 2.6. 2.4, 2.1 Not looking good. KYSR also off in about the same proportions. Not a good three months for alternative rock.

Hard to get anything going when the current product is as bad as it is (I say that as a longtime fan of the format). KYSR is fortunate to have such a strong and established morning show, otherwise I’m sure they wouldn’t look much better.

 

[Ryan Williams]

How far behind KLLI was KXOL in the breakout?

 

[Loverofradio]

25-54 from Jan to Mar, 2.4, 2.3, 2.0. 18-49 2.6. 2.4, 2.1 Not looking good. KYSR also off in about the same proportions. Not a good three months for alternative rock.

I don’t think kroq will ever return to the numbers they had in the 2000s. But, I also don’t see a point to make changes to the station. Theres just nothing else worth doing in Los Angeles. With their already lean staff, they don’t have to bill a lot to keep their head above water

 

[Ryan Williams]

25-54 from Jan to Mar, 2.4, 2.3, 2.0. 18-49 2.6. 2.4, 2.1 Not looking good. KYSR also off in about the same proportions. Not a good three months for alternative rock.

But the billing on both of them is still really good, right?