Just look what an added FM signal did to WURD, it boosted their listenership, They never had ratings when they were only on AM, even a 250w signal with a tight pattern helped them. If 1210 had an FM outlet I bet they would crack a 3.0, but is anything open or for sale....
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adding an FM signal would triple 1210s numbers
- Thread starter wibgradio99
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WURD had listeners. They just didn't subscribe to the ratings, so you didn't see them.
Conservative talk had a full-power FM signal on 106.9 for a year or so, and the numbers were small. It's not the signal holding it back, it's the programming.
It might even quadruple them. From 1 to 4.
I don't think anyone's under the impression that Audacy thinks they have anything other than a dog on their hands with that station. If they thought an FM simulcast would be worth it, they would have done it ages ago. As atthestars said, the problem is the programming. The audience for that stuff around here barely justifies its existence on AM. Putting it on another frequency would be like bringing out extra liver and onions at a dinner party: People weren't eating the liver and onions that were already on the table!
Didn’t WPHT *also* have better numbers then than they have now?
That would require cloning Julius.
Oh, no you didn’t. 🤣
When I saw the headline, I wondered if maybe Julius had written it!
Can you imagine, there are no AM-only stations getting at least a one-rating in Philadelphia? WPHT is below the 1.0 threshold.
If KYW were still on AM only, it would likely get a good rating. Combined with the FM, it's ranked #3 in the latest ratings. We don't know how much of that is 1060 listening. Maybe a third? But wow, is AM radio in Philadelphia hurting!
Can you imagine, there are no AM-only stations getting at least a one-rating in Philadelphia? WPHT is below the 1.0 threshold.
If KYW were still on AM only, it would likely get a good rating. Combined with the FM, it's ranked #3 in the latest ratings. We don't know how much of that is 1060 listening. Maybe a third? But wow, is AM radio in Philadelphia hurting!
Zero that I can think of that would cover the entire market.
Especially the more conservative outreaches of the suburbs. They'd need MULTIPLE signals.
WPHT's higher ratings of the past were due to one man: Rush Limbaugh. Like him or not, he was a huge and unique talent in the field of radio and was capable of drawing a large audience to a station that otherwise had minimal ratings. He's gone now - and so are the Phillies for the most part, so very few people have a "good" reason to tune in to 1210 anymore.
The 106.9 "experiment" only confused matters. Getting old-habit Philadelphia listeners to try something new is very difficult. Ask the people at Channels 10 and 3 news. Ask the would-be competitors of WBEB over the years. And the shows at 106.9 weren't there much more than a year, so it wasn't a fair estimate of how those AM radio staples were going to fare on FM in Philly. Before very long, everything bounced back to 1210 again, and then Rush died and the Phillies shunted to an FM station as primary. The main reasons for folks to tune into 1210 vanished - and so did the audience.
The 106.9 "experiment" only confused matters. Getting old-habit Philadelphia listeners to try something new is very difficult. Ask the people at Channels 10 and 3 news. Ask the would-be competitors of WBEB over the years. And the shows at 106.9 weren't there much more than a year, so it wasn't a fair estimate of how those AM radio staples were going to fare on FM in Philly. Before very long, everything bounced back to 1210 again, and then Rush died and the Phillies shunted to an FM station as primary. The main reasons for folks to tune into 1210 vanished - and so did the audience.
97.1 there’s another gospel station @ 100.7 why have 2 playing the same thing
Ask Q102 and 96.5 TDY the same thing.
Ask 94 WIP and 97.5 the Fanatic the same thing.
Ask Mega 105.7, La Kalle 99.9 and Rumba 106.1 the same thing.
Ask McDonald's and Burger King the same thing.
There's nothing wrong with competition. Even if both signals are so small, no one really notices they're there.
Remember the days of Kiss, EZ, Magic and Sunny? We could go back in time and ask all four what the purpose was. 😉
Although wasn't sunny at the time doing Oldies? You're talking something like 1986 right?
104.5 went from Country to "easy listening" to AC to Star (1990). I suppose some today would consider what they were playing during the AC years as Oldies, but I think back then, it was just considered plain old Adult Contemporary stuff. Correct me if I'm wrong because I was a small child and definitely wasn't tuning to 104.5!
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Yeah, they certainly threw in some oldies and were among the multitude of stations with a weekend oldies show, but they were firmly a flavor of AC in that era. Of course, they also had the WSNI (not Sunny) brief era, before giving way to Star, perhaps a bit of foreshadowing of the shift to come. But while the recipe changed, it was AC.
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