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Let's watch everyone lose their minds. KRTH is playing...

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michael hagerty said:
How much of the audience was made up of the parents of the students?
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Many of us. But the bands also tend to sit together at competitions, segregated from the pesky grownups. And the reactions are unmistakable, and consistent.

Maybe it doesn’t make a lick of difference in a few years. But it’s an interesting experience that something feels different about the range of music soon-to-be adults are embracing.
 
Did this guy ever find his mind? How bad did Bruno Mars funk him up anyway?
I can't imagine how much damage the Black Eyed Peas might have done with those feelings.
Good night everybody, I think we might have an opportunity for a remix.
 
DavidEduardo said:
North, South, East, West: those older songs generally appeal to people over 60 or more. There is very little agency business coming for those demos, and not much local business, either.
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Actually, at least during daytime hours, I've noticed a local station whose format mostly appeals to 50-55+ seems to be running more ads for local business' rather than the boner pill ads, the "you're gonna die and be buried in a Potters Field or fed to your neighbors pigs if you don't buy burial insurance" ads, Mesothelioma injury [and now, drinking water from Camp LeJune] lawyer''s ads. Now the afore mentioned ads seem to be run during late nights/overnights to the point where I can recite their damn phone numbers before they even mention them. At least they're not playing those "Kars for Kids" jingles.
 
It is possible there isn't enough 90s product that tests well if you get to that point (all the 90s blocks at one time in KC have vanished) so that product ranges from 90s-10s, but 80s won't go away. Newer product needs to stand the test of time first to be considered.
 
tall_guy1 said:
It is possible there isn't enough 90s product that tests well
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It depends on the testing and the format you're talking about. Because we're looking at stations doing a form of "classic alt" which is based in the 90s, or some form of "hip hop throwbacks," which are also based in the 90s. So you have to evaluate the direction of the classic hits lean here, because they all qualify. So the answer to your question is that there IS enough 90s music, but adding a lot of it will diversify the overall format that might alienate some of the older listeners. Which may be OK in a few years.
 
TheBigA said:
It depends on the testing and the format you're talking about. Because we're looking at stations doing a form of "classic alt" which is based in the 90s, or some form of "hip hop throwbacks," which are also based in the 90s. So you have to evaluate the direction of the classic hits lean here, because they all qualify. So the answer to your question is that there IS enough 90s music, but adding a lot of it will diversify the overall format that might alienate some of the older listeners. Which may be OK in a few years.
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I could see a tiny bit of tested songs from the 00s and 10s on there like Somebody That I Used to Know by Gotye (which will be 17 years old at the end of the decade.)
 
TheBigA said:
It's an interesting point you make, and to be honest I don't dig into the iHeart classic hits stations as much as I do Audacy. You're correct about WLS, and I notice they just made a big jump in the 18-49 demo, which proves your point.
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WLS-FM has slightly decreased the 70s tracks, but it seems they just increased the 80s. There are still plenty of 70s tracks in there though. I went over their playlist on TuneGenie today and saw two 90s/00s tracks - "Smooth" by Santana and Rob Thomas, "Cryin" by Aerosmith, and "Drift Away" by Uncle Kracker and Dobie Gray....and all 3 of those tracks have connections to artists who had massive success in the 70s and/or 80s. WROR in Boston, owned by Beasley, is quite similar in approach and we've seen their numbers.

This is what KLTH in Portland sounded like at 4pm in to the 5pm hour PST today...they're a bit older leaning, but fairly typical for iHeart and classic hits. A couple of these could be stream inserted, but those pretty much match the station playlist and aren't exceptionally older or newer. #2 6+, and one of our resident experts (David E.?) I recall said the station showed quite well in key demos last year.

Guess Who - American Woman
Billy Joel - It's Still Rock & Roll to Me
Fleetwood Mac - Go Your Own Way
Beatles - Hello Goodbye
Depeche Mode - Personal Jesus
Commodores - Brick House
Def Leppard - Love Bites
Santana / Rob Thomas - Smooth
Duran Duran - The Reflex
Steve Miller Band - Jet Airliner
Patrick Swayze - She's Like the Wind
Dexy's Midnight Runners - Come on Eileen
Bee Gees - Night Fever
Mr. Mister - Broken Wings
Quiet Riot - *** On Feel The Noize
Proclaimers - I'm Gonna Be
Bill Withers - Lean on Me

Audacy's classic hits stations seem pretty top down compared to even iHeart - the 70s tracks you hear are pretty much going to be the same across all of the classic hits stations, with some exceptions. None of them are going to be playing "You Ain't Seen Nothing Yet" or "Summer Breeze" (played on KLTH in morning drive today), or the other variety of once well-testing 70s tracks still played across the classic hits format on iHeart or Cumulus stations. I'm not one of those arguing Audacy should only be playing "older music because it's better because I say so" - I'm more curious as to how older tracks are still working for iHeart, but Audacy is pushing all of their classic hits stations more recent than, say, iHeart, Cumulus, or smaller companies like Beasley. There's no denying Audacy's approach has worked for them in more markets than not, but there seems to be more at play than market and competitive variations.

To make this a bit about KRTH again, ironically, they were one of the first stations to adopt the rock lean in the Audacy stable, as well as discontinue the use of jingles (sans WCBS and WOMC I believe) and use listener shouts instead.
 
101tm said:
This is what KLTH in Portland sounded like at 4pm in to the 5pm hour PST today...they're a bit older leaning,
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Yet when you look at their most-played songs at Mediabase, the Top 20 are mostly 80s with Yesterday by The Beatles and Lying Eyes by the Eagles as the two outliers. The newest song in the playlist is It's My Life by Bon Jovi from 2000. The Rob Thomas song is from 1999. The strangest entry to me in the list was Greg Kihn. Probably a west coast thing.
 
WEAT in Palm Beach has plenty of 90s pop (even some 00s ones like Drops of Jupiter and Oops! I Did It Again), and they are in a market with a median age of about 45 or so. That is higher than that of Cleveland (home of WMJI) or Pittsburgh (home of WWSW).
 
victorres43 said:
WEAT in Palm Beach has plenty of 90s pop (even some 00s ones like Drops of Jupiter and Oops! I Did It Again), and they are in a market with a median age of about 45 or so. That is higher than that of Cleveland (home of WMJI) or Pittsburgh (home of WWSW).
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I am guessing that trend will continue around the country at least by the end of the decade.
 
Adding these types of songs will happen for a while, but generally only the big ones will last. Most smaller hits will not stand the test of time, and am unsure if Uptown Funk will in several decades. Songs like Classic by MKTO were everywhere in 2014, but have since disappeared.
 
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tall_guy1 said:
Adding these types of songs will happen for a while, but generally only the big ones will last. Most smaller hits will not stand the test of time, and am unsure if Uptown Funk will in several decades. Songs like Classic by MKTO were everywhere in 2014, but have since disappeared.
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Interestingly, there are plenty of examples of lesser hits that have huge enduring power even if they were not #1 or thereabouts when current.
 
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