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Bryan Broadcasting Purchases KJCS "103 The Bull" Lufkin-Nacogdoches

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Bryan Broadcasting Expands To Lufkin/Nacogdoches - RadioInsight

Bryan Broadcasting is expanding to the Lufkin/Nacogdoches TX market with the purchase of 103.3 KJCS Nacogdoches from Carolyn Vance's Radio Licensing Inc. for $265,000. KJCS currently operates as Country "103 The Bull" under an LMA to Brett Vance's Branded Broadcast Inc. since 2011. That LMA will...
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Could Country music be on the way out at 103.3?
 
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Bumping the thread as Bryan Broadcasting has consummated the sale, with the notice being submitted today. Keep your eyes and ears on The Bull.
 
Thanks for the clarification, Ryan. I am apparently a day behind, and typically a dollar short.
 
HTX said:
I’ll definitely be on the lookout for this station during tropos when that area is coming in strong.
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KVDT typically stops me from receiving KJCS over the air, and today was no exception. I haven't had the chance to sample it yet from their listen live feature, but if it is similar to WTAW-FM in Buffalo, it will certainly be the go to station for me when down there.
 
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rosecitymedia said:
Thanks for the clarification, Ryan. I am apparently a day behind, and typically a dollar short.
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With today's inflation, many of us are a month behind and a kilo of gold short!
 
rosecitymedia said:
KVDT typically stops me from receiving KJCS over the air, and today was no exception. I haven't had the chance to sample it yet from their listen live feature, but if it is similar to WTAW-FM in Buffalo, it will certainly be the go to station for me when down there.
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Typically for me I’ll hear KBIU from Lake Charles. KYKS is a blowtorch though.
 
Mediafrog+ said:
Obviously anticipating the impending demise of KTHT Country Legends 97.1, which reaches that area.
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I dont know that much about the area, but I'd be surprised if that factored into their decision much.

Ive been known to be plenty wrong plenty often though
 
Mediafrog+ said:
Obviously anticipating the impending demise of KTHT Country Legends 97.1, which reaches that area.
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It had nothing to do with KTHT. The purchase (and domain registrations) were made well before the Radio-One/Cox deal was made. And KTHT may have a signal in parts of the Lufkin/Nacogdoches market, but it is not a revenue factor or on a common listener's radar.

Radiogeeks listen to rimshots, very rarely does the everyday listener. @DavidEduardo or @Huff may have access to more accurate numbers, but the high majority of all listening happens within a station's 70dBu signal let alone the 60.
 
lanceventa said:
It had nothing to do with KTHT. The purchase (and domain registrations) were made well before the Radio-One/Cox deal was made. And KTHT may have a signal in parts of the Lufkin/Nacogdoches market, but it is not a revenue factor or on a common listener's radar.

Radiogeeks listen to rimshots, very rarely does the everyday listener. @DavidEduardo or @Huff may have access to more accurate numbers, but the high majority of all listening happens within a station's 70dBu signal let alone the 60.
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Exactly.

I did a deep, millions of diary entry analysis of 10 markets split between 1-10 and 11 to 20 back when they all had diaries. 80% of the at-home and at-work listening was in the 70 dbu contour and a total of 85% in the 65 dbu contour. Of course, in-car extends out somewhat, but there was no way of measuring that as car listening does not get a ZIP Code entry.

Too many people look at the outer two contours on radio-locator and think that they indicate useful coverage. Even the inner contour is bigger than it should be.

I once argued this point before a certain broadcaster bought a Long Island FM that "put a signal over NYC and out to beyond the Nassau/Suffolk county line. They overpaid by about a factor of ten for that one... and that was the reason I did the coverage vs. listening study so that would not happen again. But if a company wants a station badly enough, they will often buy a bad station.,
 
I've done a few deals in the past and this one was a stick and transmitter sale. We didn't buy the IP, format, a/r, nor programming. We're starting with a radio station-in-a-closet but now that the deal has closed, we'll start building the station. We'll be hiring folks and building two studios. If you know anything about BBC, we tend toward as much community involvement as we can. Since everyone says they want to "be involved with the community" we'll have to prove that.



I'm sure we all have our stories of closing days, but this was one for the record books. Within five minutes of closing, the transmitter kicked off. Retuned the IPA and got that back on. Then the thousand dollar sound card decided to quit working and the backup hadn't arrived. So it was off to the nearest big box store for a $20 USB version. And the 16 port switch came out of the box with 14 bad ports. Which we discovered after 3 hours of troubleshooting. So the format switch at 2PM was about as rough as it could have been. Not the best first impression. We're still messing with fades and segues. But... we'll get there.
 
MrDowns said:
I'm sure we all have our stories of closing days, but this was one for the record books...
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That's a lot of extraordinary events in a short amount of time. Whew! The good news is... in reality few listeners probably heard the couple of hours of the rough start and those that did will be won over with the consistent high-quality service you will offer them with Willy over the weeks, months, and years ahead.

Congratulations on the launch, Ben!
 
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KTHT does get a decent-ish signal into Lufkin and points south, but quickly becomes hit or miss as you move up 59 toward Nacogdoches.
When Lufkin was rated by Eastlan (from 2013-20), KTHT pulled as much as a 3.0 share... but there is more money to made with a 0.1 in Houston (or even just Houston clearance) than there is with a 3.0 share in Lufkin, and obviously Cox or subsequent owners aren't concerned at how the station performs there.

Screenshot 2023-05-17 111948.jpg
 
Huff said:
KTHT does get a decent-ish signal into Lufkin and points south, but quickly becomes hit or miss as you move up 59 toward Nacogdoches.
When Lufkin was rated by Eastlan (from 2013-20), KTHT pulled as much as a 3.0 share... but there is more money to made with a 0.1 in Houston (or even just Houston clearance) than there is with a 3.0 share in Lufkin, and obviously Cox or subsequent owners aren't concerned at how the station performs there.

View attachment 4949
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I'm not disputing your Longley-Rice style map. I have had a lot of familiarity with the market in the past and will say that KTHT has a signal that in the real world seems to do better than that map would suggest, including indoor reception north of Nacogdoches.

The nearly-inevitable demise of Country Legends will likely give Willy a helpful boost.
 
Orange County, TX - gonna miss 97.1. They have a large following in Orange County, along with KQLK, 97.9, Nash Icon, De Ridder, LA. KQLK is often covered by either Houston or Dallas. KTHT used to show up on the Lake Charles ratings until they picked up a translator on 97.1. Maybe KAYD 101.7 could go to a more country oldies format as they already promote themselves as "90's to now" and are "live & local" most of the day.
 
I wonder what "Willy" this station's new brand honors. If it sticks to '80s and '90s country, as its first-hour playlist indicates, it won't be playing much Willie ("Willy") Nelson, for sure.
 
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