If Ben is still lurking, he can answer this definitively, but I heard that Willy was a reference to Bryan Broadcasting's owner William Hicks.
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Bryan Broadcasting Purchases KJCS "103 The Bull" Lufkin-Nacogdoches
If Ben is still lurking, he can answer this definitively, but I heard that Willy was a reference to Bryan Broadcasting's owner William Hicks.
Always lurking. William Hicks won the argument for the name of the format. The famous, legendary M. Nelson spells his name Willie which we chose not to do out of respect for him.
We've always been big trying to find non-traditional marketing names. Willie with that spelling seems to be spreading. The Zone has many stations that use it too. We started using it in a sports (non-music) context around April 2000. I've always been surprised that 'Peace' for our CC station and 'Candy' for our pop station remain rarely used outside the market. They've been very, very good for us. I'd probably change Candy these days, but there's so much history there, now. There are doctors in town who listened to it growing up. And, after all, it is a diary market.
We've always been big trying to find non-traditional marketing names. Willie with that spelling seems to be spreading. The Zone has many stations that use it too. We started using it in a sports (non-music) context around April 2000. I've always been surprised that 'Peace' for our CC station and 'Candy' for our pop station remain rarely used outside the market. They've been very, very good for us. I'd probably change Candy these days, but there's so much history there, now. There are doctors in town who listened to it growing up. And, after all, it is a diary market.
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