WWhen someone hears go to the website and they do and it hasn’t been updated recently or has too many pop up ads or subjects that aren’t in line with the station format, it gets disregarded. Most of the websites for corporate stations are identical from station to station. That sucks and shows a lack of creativity and effort.
I agree. I do not go to a station website for breaking news and outdated artist info. But what can a station put on their site other than a "listen now" button that is fresh and engaging?
Instead of an air talent relating to the listener they crack the mic and tell them to watch a festival on TV. That requires little to no creative effort.
But radio talents who address mass appeal subjects are pretty much proven to be successful if their style and personality are also appealing.
It’s okay sometimes but the listener doesn’t need to be beat over the head with it every other break and during the commercials.
The average listening span is about 15 to 20 minutes, and we want people to come back and listen again. And again. And again.
Also, why promote Taylor Swift on a rock station?
Because the average person listens/hears 6 stations in a 7 day period; more over greater time.
I recall that one person on our KLVE in LA program team did not want to give away tickets to soccer games, as we were a female-oriented AC station and it sounded to "man cave" to her. I pulled the qualitative research from, then, Arbitron, and found that over 60% of the women in our audience followed at least one soccer team. We got terrific response to giving away 4-ticket family packs!
The air talent gets a forwarded print out of what to say on the air that comes from a corporate VP of programming source.
Usually, the positioning statements are worked out by the local PD who also makes sure the positioning does not overlap phrases used by other stations. Often the PD of a group station will get shared input of successful things from other company markets.
A lot of the positioning comes from qualitative listener research. Did you know that the term "smooth jazz" came from a listener in Chicago who said that they liked the research company's client station because it sounded easy to listen to, like "smooth jazz". The station picked up on the term and used it, and it became an industry standard.
How many times per hour it’s to be repeated and which ones when. The local PD schedules music so the PPM games work best and sometimes does an air shift. Many of them have been part of RIF because it can be handled by someone who oversees multiple markets. Regional VP of programming, Vice President of programming etc.
Radio revenue is off by 2/3, inflation adjusted, since Y2K. What do you think they are going to do? Nearly 60 years ago, I programmed stations in all of a whole country's larger markets right from my desk in the city where I owned the most stations. All were market leaders... there is no harm in programming for a whole country; TV networks seem to have enjoyed about 7 decades of success doing national programming for every local market.
I wouldn’t download an app for a BBQ or radio group if you paid me, I don’t need anymore crap on my device. Tracking etc.
Then don't. I only use the ones I need, also. There is one Chinese take-out with delivery I have an app for, as my work schedule is erratic and I love to have a big container of kung pao chicken in the fridge for a quick break when I am in computer geek mode at 4 AM. The app is convenient and helpful; if it weren't, I would quickly delete it. Different strokes for different folks and all that...
