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Power 96 shifts to gold-friendly CHR

It’s probably a hip-hop-leaning rhythmic Hot AC or a classic/adult-leaning Rhythmic CHR. Definitely not a Rhythmic-leaning CHR station anymore. Btw Hits 97.3 definitely is a Rhythmic Hot AC and 93.9 is just a Rhythmic-leaning Hot AC station with less currents than both stations.
 
Depends on the song, artist, and circumstances. We've discussed this before. By the time a record label releases a new single, they've already done their research, surveyed the potential, and have it all ready for presentation. The goal is to have a good first week, create a strong impression, and then build word of mouth
Don't songs make it in the top 40 and then stall though? Is the research even out yet when a song is new on a chart, but stations don't play it?
Yes that does happen over time even though several CHR stations are now playing songs that are no longer Top 40 in addition to the songs that are Top 40 pop hits. It depends on the song on whether it makes the charts or not. Some songs definitely stall out and never play again though.
 
Yes that does happen over time even though several CHR stations are now playing songs that are no longer Top 40 in addition to the songs that are Top 40 pop hits. It depends on the song on whether it makes the charts or not. Some songs definitely stall out and never play again though.
But this has nothing to do with the charts themselves. It is all about a station's own "call out" research (which is all about online testing today) and whether the station's own listeners "want to hear that song today".

Charts are the after-effect of what people listen to online or what stations play. In the case of radio, charts are only part of the decision to play and the decision of how often to play.
All this is just like saying that our car's navigation system does not tell us where to go... we decide ourselves on the destination... the map helps us get there. Same goes for charts; the programmer looks at all resources to help decide on a song and rotation.
 
Main target is 25-44 women, but they try to get matching men, too. But it is usually around 60/40 female to male composition.

It used to be that more of the men in that range went to rock stations... today it appears that the men go to Urban or Churban stations instead (or stream to get the full and delightful lyrics).
What’s the female to male composition for Hot AC?

I’m a 35 yo white male and I STRONGLY prefer Hot AC to CHR. Am I an outlier in that regard?

(My other presets are Alternative, Sports, and Classical)
 
What’s the female to male composition for Hot AC?
All AC formats are around 60-40 female to male. But the percentage may vary depending on what competitive formats in the market serve the men. If the alternatives are weak, more men default to Hot AC.
I’m a 35 yo white male and I STRONGLY prefer Hot AC to CHR. Am I an outlier in that regard?
No, there is huge overlap.
 
All AC formats are around 60-40 female to male. But the percentage may vary depending on what competitive formats in the market serve the men. If the alternatives are weak, more men default to Hot AC.

No, there is huge overlap.
So more men go to Hot AC then CHR?
 
So more men go to Hot AC then CHR?
No, I meant that if the normal male-friendly formats are not well done or are missing in the market, then more adult men will gravitate to Hot AC in the target demos for either kind of format.
 
Not sure how relevant this is to the conversation, but anyways: As a 23 year old bilingual Latino of Mexican heritage, I'm assuming Rhythmic CHR (both English and Spanish language) and Urban are what would be presumed to be my go to formats, alongside maybe some CHR/Pop and Regional Mexican. However, I only really listen to one of those, so I would definitely consider myself to be an outlier.
 
If you are posting comments here then you are not a viable person for any kind of radio research, no matter if you match the exact demographic of a station or format's target audience.

Market conditions and sister stations are why WPOW will be more hip hop and WBBM more pop. Power doesn't have a throwback hip hop sister to account for and they do have an in market competitor that is mostly on the pop side with their predominantly gold music logs.

Power does best as a mass appeal rhythmic station and since there's less viable new music, that new music is like 2 minutes long per song, and that the older part of their target audience uses radio much more than the younger ones, if executed correctly to maximize potential, they should see ratings improvement over the next few months. I would think that they will have a nice gain in cume fairly quickly.
 
Not sure how relevant this is to the conversation, but anyways: As a 23 year old bilingual Latino of Mexican heritage, I'm assuming Rhythmic CHR (both English and Spanish language) and Urban are what would be presumed to be my go to formats, alongside maybe some CHR/Pop and Regional Mexican.
Not necessarily. It depends on your cultural and language environment, including what your parents listened to, what classmates did and you own special interests.

For example, later-generation Hispanics in much of Texas can be as much as 50% of the cume of a country station in San Antonio and 90% in McAllen.

Often those born here of Mexican parents from larger cities and with, thus, better education levels, and if they even listen to Spanish language radio, it will likely be either Spanish language pop/AC or reggaetón based.
However, I only really listen to one of those, so I would definitely consider myself to be an outlier.
Not really. After the first generation of immigrants, their children may listen to nearly anything.
 
Since sorta talking about CHR, was tooling around the FM dial and stopped on Q104 [Cleveland]. Even though billed as Hot AC, was very surprised to hear them playing a country tune. Didn't stick around long, cause my ears would have burst into flames so don't know if that is becoming the norm now or if they play other country artists.
 
Since sorta talking about CHR, was tooling around the FM dial and stopped on Q104 [Cleveland]. Even though billed as Hot AC, was very surprised to hear them playing a country tune. Didn't stick around long, cause my ears would have burst into flames so don't know if that is becoming the norm now or if they play other country artists.
The industry may think of such songs as belonging to another genre, but listeners classify songs as hate-dislike-don't care-like and love.

Listeners don´t jump in surprise and say, "My favorite Hot AC station just played a country song" any more than a CHR listener says, "that's a Hot AC song and does not belong on CHR stations!"

It's "I love it" or "I hate it" or "It's OK".
 
Even though billed as Hot AC, was very surprised to hear them playing a country tune. Didn't stick around long, cause my ears would have burst into flames so don't know if that is becoming the norm now or if they play other country artists.

Yes, it's a thing. Here's an article about country arists getting played on CHR and Hot AC:


It depends on the market. It's more pronounced in the south and midwest. Less in the coasts. But where you really see it taking hold is on the Billboard Hot 100 and the streaming charts.
 
Yes, it's a thing. Here's an article about country arists getting played on CHR and Hot AC:
Sort of like when the Mavericks were criticized with "Cubans can't really do country. Then they released "Cryin' Shame".
 
I don’t understand why there is a thing called gold-based CHRs on Wikipedia when they don’t seem to be CHR anymore. Yes there are actuall CHRs playing music from the 90s now due to the fact that they are still current heavy but if it is more 50/50 gold/current/recurrent from the 90s/2K/2010s and todays music isn’t it not really CHR at all.
 
For the purposes of chart reporting, WPOW has been reclassified by Mediabase as a Rhythmic station.
IMHO Mediabase needs to update their reporting panels, but returning WPOW to Rhythmic is a start. Now if they can bring sister station WNVZ Norfolk back to the Rhythmic panel…
 
I don’t understand why there is a thing called gold-based CHRs on Wikipedia
I don't understand why anyone would consider Wikipedia an authoritative source for anything about radio formats, radio stations, radio personalities or anything radio-related.
 
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