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Audacy return radio stations
- Thread starter MVB13
- Start date
No, they won’t. WINS is doing just fine on a full-market FM; moving it to 94.7 would take a hatchet job to any of their success of transitioning to FM. (Not only that, the K-Rock brand has been tarnished with the various music shifts over the years it was around. If I were programming the station, I wouldn’t bring it back.)
Speaking of Alt 92.3 HD-2, it seems they have tweaked the music more in an alternative rock direction. Gone are most of the pop rock songs.
Those that were complaining about Alt 92.3 mixing in too much music that wasn’t Alternative, when it’s was on the primary frequency, might enjoy the current music mix.
Alt 92.3 Playlist
Those that were complaining about Alt 92.3 mixing in too much music that wasn’t Alternative, when it’s was on the primary frequency, might enjoy the current music mix.
Alt 92.3 Playlist
If Entercom/Audacy wanted to resurrect K-Rock, they should have done that on November 17, 2017. The ship has sailed.
94.7 had potential and my friend was listening to it for fun, audacy just needs to play the hits and new music better and maybe it'll find a better audience. They never really played any local NY bands for new music or classics (Talking Heads, Interpol, Yeah Yeah Yeahs, Ramones, Helmet, Sonic Youth)
New Jersey already has rock stations.
Sounds like you and your friend should raise a few million dollars and buy a radio station. Program it to your personal tastes and show us your return on investment. Show those corporate suits with their real world data how it’s done once and for all!
You have shown with understanding and humor the failure of many radio critics: a total lack of knowledge of the business side of commercial radio.
The biggest "fail" in this area from my perspective is the total ignorance of the mentality of those who do both agency buying and local direct buying. When you can put faces and names on the buyers, you know why some formats work better than others.
As you say, "how its done".
People will be able to see that though. If radio does not service the customer and its obvious it is only designed for advertisers and not them, more than likely in the long term it will be a sinking ship.
That's why you don't put the sales people in charge of programming. You hire specialists in each side. The ones who know how to appeal to advertisers, and the ones who know how to appeal to the listeners the advertisers want to reach. Those are two different functions and processes. It's not unusual. There are similar people in the music industry. There are the business people who deal with the promoters and the venues, and there are the artists who deal with the fans. The fans only see the side of the industry they're supposed to see. But behind the scenes there are a lot of people crafting ways to get fans to spend their money. Same with pro sports.
If the programming is only for the advertisers though, it makes for a cynical product, which many listeners increasingly pick up on. Back when David launched the rock station in Latin America decades ago, rock fans all over probably liked it as it was a station for "their" music as people had "faith" in radio. Fast forward to today where many stations are devoid of anyv"personality" and if you launch a rock station that promises to play "Welcome to the Jungle" listeners might be okay with it, but in no way be excited about it.
It's not. Read what I wrote. It's to attract the listeners the advertisers want to reach. It's created by programming people, not sales people. Nothing cynical about it. The artists make music they want you to buy. Same thing. Every product that you use was made to get you to buy it.
On the other hand, that station, Mega 98.3 in Buenos Aires, continues to be in the top 5 in a market with over 200 stations (full of licensed area and neighborhood stations that don't cover the whole market) and has live talent 24/7, even in overnights.
In fact, some of the talent I hired over the first 7 years of the station are still there,
The idea of voice tracking and using no live talent is much more of an American idea than a world view.
It wouldn't be so prevalent if it didn't attract large audiences. But since this is the NY board, I will point out that for the most part, the most popular stations in the city have live & local talent. Especially the ones owned by Audacy. Cumulus tried to run WNSH as a mostly syndicated country station, and Audacy replaced all of the syndication with local hosts.
That is a legacy station at this point though, and a lot of fans who were passionate about that kind of music stick around because back then they were excited about getting their music from radio, and was probably well executed, which is why classic hits and classic rock still have a following. Launching any kind of station today and it becoming a legacy station would be more difficult though, because a lot of people see radio more as a manufactured product over time than something that has them in mind.
I think you're creating a strawman here. What do you think the music is? All of the science and technology that's involved in creating music, with ProTools and Auto-Tune.
I am just saying a lot of people can see what radio is and is not today. I am sure people tuned into Jack Fm when it first came on because they were curious what they meant by "we play what we want" and now most people know what it means. I think if any station were to launch today, it would be more likely a "passive" audience rather than engaged one.
When you say "a lot of people," you're mainly talking about yourself. The Jack format has been very consistent in most of the markets where it was launched, including Los Angeles. People want options, and Jack gives them music without interruption.
You didn't address my point of manufactured music, which is so prevalent today. A lot of the EDM music you tend to like is heavily manufactured.
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